JAMES F. DAWSON

Dallas-Fort Worth, TX ***** • 817-***-**** • adxpir@r.postjobfree.com

SENIOR MARKETING COMMUNICATIONS LEADER

Co-Developed Partnerships with Systems Integrators & Channel Partners • Initiated Digital Ecosystem for Joint GTM with 20 Enterprise Clients • Directed Agencies on Thought Leadership, Marketing Communications and Digital Campaigns • Marketing Lead for Smart Manufacturing and Innovation Hubs • Collaborated on Marketing Communications, Webinars and Digital Assets with Intel, Dell, Ford, and Deloitte • Initiated Analyst Relations Program to Enhance Sales Results WORK EXPERIENCE

VERIZON BUSINESS GROUP, IRVING, TX 2020-2022

US MARKETING MANAGER, GLOBAL SYSTEMS INTEGRATORS & ALLIANCE PARTNERS

● Delivered innovative solutions by developing and executing integrated marketing programs in Sell With, Sell Through, and Build With motions with US Global Systems Integrators.

● Leveraged creative strategies for Verizon portfolio offerings such as 5G, application and mobile edge computing, NaaS and IoT; Directed lead gen podcast with Intel Deloitte on App Edge.

● Added value by enabling strategic and profitable GTM partnerships with global consulting and GSI accounts including Cognizant, Dell, IBM, KPMG, PWC, Deloitte, and Wipro.

● Grew bottom-line profitability by directing ABM development programs, digital campaigns, thought leadership, and social media campaigns to drive the Verizon sales and network funnel.

● Provided strategic account and market insights in real-time via recurring analyst sessions (e.g. Gartner, Omdia, 451 Research, IDC) to reframe account strategies and enhance sales results.

● Launched new account relationships by directing Account-Based Marketing across a range of accounts and vertical markets including smart manufacturing, healthcare and technology. DAWSON MARKETING GROUP, DALLAS-FORT WORTH, TX 2018-2020 MARKETING DIRECTOR, SMALL TO MEDIUM BUSINESS

● Directed marketing, communications and public relations by serving as a trusted advisor to business leadership, medical and healthcare firms focused on mobile care, telehealth, medical record management, and electronic visit verification for providers and transportation sources.

● Increased market and brand awareness for specialty medical and healthcare practitioners that generated new patient visits through targeted marketing, PR/messaging and communications. IBM GLOBAL BUSINESS, DALLAS-FORT WORTH, TX 2017 - 2018 NORTH AMERICAN CHANNEL MARKETING MANAGER, ANALYTICS

● Collaborated with top Cognos reseller accounts of $5M+ on joint go-to-market strategies.

● Generated support for the Analytics Business Unit through development of partner-focused marketing strategies and integrated programs; Managed agency and channel MDF program.

● Provided marketing and creative counsel to enterprise, mid-market partners, and resellers of IBM solutions; Selected strategic partners to co-market at Gartner events and trade shows.

● Developed and launched lead generation campaigns utilizing traditional and digital marketing platforms; Directed marketing team and SMEs on partner strategies and sales targets. James Dawson (adxpir@r.postjobfree.com) Page 2

VERIZON ENTERPRISE SOLUTIONS, IRVING, TX 2014 - 2016 MARKETING MANAGER - MANUFACTURING & HEALTHCARE (June-Dec. 2016)

● Brokered cross business unit collaboration with wireline, wireless and IoT sales teams to develop GTM strategies, share key account contacts, and create team selling for the first-time.

● Created global account Gateways and digital dashboards with real-time data on key accounts: latest financials, sales and business decisions to improve sales knowledge / close ratio. VERIZON: MARKETING MANAGER, HEALTHCARE 2014 - 2016

● Created lead generation campaigns that utilized “digital postcards” that combined video, audio and text to generate target open rates of 28% to 79% from clients, partners and master agents.

● Increased effectiveness 30-40% for key account sales plans in Salesforce using account-based marketing to personalize communications and understand top priorities of decision makers.

● Marketing advisor on shows / events: Health Information Management System Society, Mobile World Congress, Connected Health Conference, and World Health Organization. DAWSON MARKETING GROUP, BOSTON & DALLAS - FORT WORTH, TX 2003 - 2014 AGENCY FOUNDER, MARKETING AND COMMUNICATIONS DIRECTOR

● Created a full-service marketing agency that leveraged research technology to identify client and audience needs. Developed digital, social & direct campaigns for major shows & events.

● Revamped marketing strategy, communications and social media for concierge medicine practice to attract new patients; Patient videos including a life-saving testimonial were key.

● Rebranded major neurology practice to coincide with major facility renovation; Developed new website, brand identity and communications; Directed practice PR, social and print media. B2B Clients: General Motors, Anheuser Busch, Shell-Texaco-Aramco, Museum of Science, World Trade Center, FAA / DOT, Waltham Woods, American Express, Glassbook, Robotic Vision Systems Healthcare Clients: Covidien, Tyco Healthcare, Infection Control Professionals, BU Dental School, Parexel, Aspect Medical, Bard Cardiovascular, Harvard Medical, Boundary and Maxxim Medical. EDUCATION

Bachelor of Science, Communications Journalism, Northeastern University, Boston, MA Graduate Marketing Certification Program (GMCP), Southern Methodist University, Dallas, TX ASSOCIATION LEADERSHIP

President, American Marketing Assn., Boston (1100 members); Dallas-Fort Worth (800 members). President, Business Marketing Association; Chairman, Trade Show Exhibitors Association CERTIFICATIONS & TECHNOLOGIES

Certifications: Agile (Explorer), Certified Business Communicator (CBC), Integrated Marketing Communications, Account-Based Marketing, Digital Marketing, Social Media & Communications. Technologies: Salesforce, Marketo, Aprimo, Clarabridge, Medallia, Tidwit, Win-Loss Analysis

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