S U N I L K U M A R

098********

adxpb9@r.postjobfree.com

H N 96, St no 4, Jain Colony, Bhamia khurd,

ludhiana, Punjab 141015

PROFESSIONAL SUMMARY

A distinguished career as a “Senior Area Sales Manager” implementing policies for more efficient administration in the organization. Retail management Core Competencies

Sales and Marketing Operations: Managing overall business operations with key focus on top line profitability and operational results for increasing sales growth.

Team Management: Conducting manpower recruitment, performance analysis and appraisal at the regional level.

Channel Development: Enabling business growth by identification of new franchisees and monitoring the performance for achieving revenue and collection targets.

Promotional Activities: Coordinating and organizing sales promotion and branding activities to create brand visibility.

Relationship Management: Interacting with significant clients to ascertain rendering of quality service and collate feedback on product performance.

SKILLS

Started career in marketing as sales executive and rise up to Senior Area Sales Manager level by virtue of skills and knowledge acquired in business development, sales & marketing field.

Independently operated many sales organizations – Retail & Marketing companies with a large sales force.

Assisted in annual budget development, assumed accountability for all showrooms.

Hard-work, Creativity, Confidence, Zeal to Learn and Ability to plan things.

More than 14 years retail sales & marketing experience in leading Indian Apparels companies.

Directed a staff of sales, Operation, Business. development. Merchandising, Visual Merchandising, Accounts, Leasing, Project, Media associates & all stores in a high volume retail environment.

Ensured customer satisfaction by inspiring and leading a knowledgeable and courteous staff. Strengths

Sincere and Loyal towards every relationship

Cool Temperament Good Team Worker Positive Attitude

EXPERIENCE

Senior Area Sales Manager, In Leather - Tbase, Jan 2018 - Current, Ludhiana, Punjab

Presently looking after upper north distribution business for t-base ( In Leather ), Haryana, Himachal,Punjab and J & K.

In charge of responsible for brand growth and coordination with distributors, key account, payment collection, supply goods, business operation, manage regional & centralized exhibitions, orders collection etc, - Managing the commercial health of the brand (receivable

etc) across the territory - Developing and executing the brand strategy for the territory setting development objectives across MBO & SIS - Implementation of BTL activities, promotions, CRM initiatives to drive brand growth and salience - Running analytics and taking timely decisions to grow the business - Keep close track of competing brands and their activities and proactively plan to counter their initiatives.

Senior Sales Manager, Indtech Apparels Pvt. Ltd, Sep 2010 - Dec 2017

Exclusive Brand Outlet / Lifestyle Worked with “Indtech Apparels Pvt.

Ltd” as a Regional Sales Manager handling Pan India retail operation in terms of marketing for their premium segment “FAHRENHEIT “ brand, looking existing stores and their operation handling six company owned outlet with an area of 10000 square feet, key concern areas as finalize the seasonal branding, discount scheme, looking after business development, target achieve, supply chain, key account, stock management, managing the operation at back end and as well as front end.

Lifestyle Store, Visit on stores, Meeting Sales Goals, Motivation for Sales, Territory Management, Presentation Skills, Performance Management, Building Relationships, Emphasizing Excellence, Results Driven, Sales Planning, and Managing Profitability.

Multi Brand Outlet Looking after distributions channel sales of New Delhi, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Rajasthan, Haryana, Assam in terms of Sale & marketing Pre-seasonal stock projections, order booking, Product Presentation, maintain supply chain management, key account, credit note debit note, branding budget, Sales target achievement, business development, maintain smooth channel sales operational through distributors network.

Job Description EBO's.

Handling Pan India company owned outlet in terms of Sale & Marketing,.

Coordinating with departments of Inventory, Merchandising, E.D.P, Legal, and Accounts & Advertisement.

Motivating Store Managers and extracting the optimum utilization so that the team achieves their respective targets.

Preparing & analyzing reports like Sales Trend and Stock. Keeping a track of inventory and curbing pilferages.

Ensuring that store team maintains daily stock count and global stock count on weekly basis. Managing, grooming and training the store managers.

To provide effective replenishment support.

To provide effective visual merchandising support.

To supervise the store operations and reporting to the Director.

Analyzing the business generation of the site and fixing up the break-even sale targets. Job Description MBO's.

Maintain healthy relations with Agents / Distributors in UP region.

Responsible for pre season Exhibition and order booking of respective region.

Handling and follow up with Agents/ Distributors ready stock requirement and timely supply of goods.

C form collection, handling of accounts and responsible of Debit / credit note issue to Agents/ Distributors.

Maintain monthly sale report and set budget sale.

Responsible of achieve budgeted sale, arrange to provide branding to premium retailer.

Area Sales Manager, UV&W PRODUCTS LTD, Oct 2008 - Aug 2010

To finalize the outlet location and see the entire outlet interior, branding and advertising- like Newspaper, Hording, and Electronic & Local Advertising.

Also managing the back end operations of marketing team. Job Responsibilities.

Handling Pan India Company owned outlets and franchises of UV&W Products Ltd. Brand in terms of marketing.

Maintaining complete database of sale development, dispatch, and payments. Developing the area in terms of profit sale and area development.

Handling all grievances of parties.

Handling daily operation all the company owned outlets. Handling a team of 45 people.

Reporting to Vice- president & managing Director.

Area Sales Manager, Koutons Retail India Ltd, Feb 2008 - Sep 2008

To finalize the outlet location and see the entire outlet interior, branding and advertising- like Newspaper, Hording, and Electronic & Local Advertising.

Also managing the back end operations of marketing team. Current Responsibilities- Retail development.

Identifying and developing strategic locations for company.

Analyzing the business generation of the site and fixing up the break-even sale targets. To provide effective visual merchandising support.

To provide effective replenishment support.

To supervise the store operations and reporting to the President.

Handling retail stores of North India, Punjab with the help of back-end team. Handling Trade Enquiries for entire North India.

Handling store expansion for my company.

Coordinating with departments of Inventory, Merchandising, E.D.P, Legal, and Accounts & Advertisement.

Preparing & analyzing reports like Sales Trend and Stock. Managing, grooming and training the store managers.

Motivating Store Managers and extracting the optimum utilization so that the team achieves their respective targets.

Keeping a track of inventory and curbing pilferages.

Ensuring that store team maintains daily stock count and global stock count on weekly basis.

Senior Sale & Marketing Executive, Nahar Retail Ltd, Nahar Industrial Enterprises Ltd, Jan 2006 - Jan 2008

To Develop the Company Running Outlet & Finalizing of the New Location Site. Putting efforts to Increase the Sales of Company Run Outlet.

The Area Covered is Himachal Pradesh, Gujarat, Key Responsibilities. Handling the given team to get the sales target done.

Total store administration.

Analysis of the performance of the stores. Sales Analysis.

Visits and inspection of stores.

Suggestion for the apparel development to the merchandisers. Managing the retailer grievances at the Head Office Level.

Supervising Visual Merchandising of the stores. Directly reporting to the VP.

Introducing the brand to retailers. Following the payment of the retail clients. Advanced Skills Customer Focus.

Build relationship with franchisees retailers.

Utilize effective selling techniques to meet need of customers. Continuous searching for base to meet the expected customers need. Franchise development.

Identifying and developing an effective franchise network in the Northern Region. Site selection, negotiation of rental or minimum guarantee.

Establishment of the franchisee store.

Identifying effective advertisement modes.

EDUCATION

Bachelor of Arts

Himachal Pradesh University - Shimla, Himachal Pradesh

•Certificate Course on Computer Concepts (CCC), Computer knowledge

DOEACC Society - New Delhi

PERSONAL INFORMATION

I hereby declare that the information furnished above is true to the best of my knowledge. My qualities like flexibility and zeal to learn allow me to adapt to all circumstances quickly and perform my best with in short span of time. Planning abilities and imputations skills allow me to take higher responsibilities. I believe that I can be good team member as well as a team leader with my Inherent qualities. If given a chance I can prove to be an asset to my organization.

LANGUAGE

Languages Known (Read, Write &Learn) English, Hindi & Punjabi

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