BENJAMIN

GEOFFREY MARIKI

CONTACT: 623-***-****

ZIP CODE: 77429

EMAIL:

adxp7h@r.postjobfree.com

PROFILE

Results-oriented business leader with

more than 17 years of experience in

day-to-day business operations.

Effective liaison to key clients, and

external and internal business

stakeholders. Leveraging different

trends across industries and markets to

derive solutions and approaches

focused on creating value for

customers and profitability for the

company. Streamlines process for

efficiency and productivity with

strategic thinking to transform

inefficient underperforming operation

into successful ones and build a

dedicated team to work with, also

demonstrate the ability to solve and

meet challenging goals and problems,

skilled in administration and

professional supervision as well as

stakeholder management. I

acknowledge the importance of being

a great team player with leadership

and creative roles with collaborators

experienced in meeting needs,

improving processes, and exceeding

requirements in team environments.

And am a diligent worker with strong

communication and task prioritization

skills.

HOBBIES

Traveling Hiking, Cycling, Reading,

Working out

EDUCATION

Staffordshire University, UK

Nov 2014 – May 2016

Master of Science - Global Marketing Management

University of Lincoln, UK

Sept 2000 – June 2004

Bachelor of Arts (Hons) Graphic Design

WORK EXPERIENCE

Young Creatives Leaders (YCL) Marketing Limited

Business Development Manager

Dar Es Salaam, Tanzania - January 2021 – July 2022

• Established relationships with key decision-makers within the customer's organization to promote growth and retention.

• Researched and identified opportunities for account growth, account penetration, and market expansion.

• Negotiated and closed long-term agreements with new clients in assigned territories.

• Worked with existing customers to increase purchases of products and services.

• Performed research to uncover potential target areas, markets, and industries.

• Created reports and presentations detailing business development activities.

• Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.

• Devised SWOT analysis to create and execute a business plan supporting the achievement of established quotas.

• Operational effectiveness to ensure that all key deliverables and projects are delivered on time, within budget, and to specification.

• Identified key products, services, and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.

• Coordinate and plan multiple projects at the same time countrywide.

• Value compliance to understand, promote and live the daily YCL Marketing values.

• Being an all-through team player working erratic hours effortlessly when needed.

Frontline Management Limited

Marketing Consultant

Dar Es Salaam, Tanzania - March 2020 - December 2020

• Managing existing customer relationships and ensuring continuing and increased profitability across the portfolio.

• Ensure long-term value is delivered to customers through sustained engagement.

• Working with the executive team to ensure relationships are formed with new and existing customers at the appropriate levels.

• Working with clients to understand their needs so that relevant and accurate proposals can be developed.

• Monitoring and reporting to clients on effective marketing communication

• Designing, planning, and implementing promotional campaigns, activations, and events

• Collaborated with the sales team to increase brand awareness and enhance business development by building and

maintaining relationships with 3 key accounts.

• Consulted with clients on business issues and developed innovative, high-impact proposals.

• Conducted market research and reported on clients' competition.

• Planned and executed events and marketing programs, producing 80% of the goal of qualified leads.

• Managed annual marketing budgets for 6 clients.

• Coordinated with social media, public relations, and other teams to execute product introductions.

Trifoglio Limited

Data Analyst – Consultant

Dar Es Salaam, Tanzania - April 2017 – December 2020

• Identified, analyzed, and interpreted trends or patterns in complex data sets by finding correlations and visualizing them with charts.

• Utilized various professional statistical techniques and maintained large databases to collect and analyze data from partners and customers.

• Cleaned up and backed up data to maintain data integrity during extraction, manipulation, and processing.

• Using Excel for analysis, pivot tables, charts, dashboards and etc.)

• Ran data analysis reports and distributed them to management staff.

• Presented reports to clients and teammates regarding project progress and results.

• Mapped current business and operational processes and recommended areas for improvement.

• Assessed data using methods learned in class.

• Data collection, compilation, analysis, and reporting

• Completed filing, data entry, and copying for the data analyst team.

• Completed data cleaning and data validation of existing spreadsheets to promote a robust data management

platform, resulting in accurate data analysis and entry.

• Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of the best placement for needed resources.

• Working with Vlookup, Pivot Tables, Dashboard,

• Coordinated statistical data analysis, design, and information flow.

• Produced monthly reports using advanced Excel spreadsheet functions.

• Participated in requirements meetings and data mapping sessions to understand business needs.

• Developed tables, views, and materialized views using SQL.

• Completed data entry tasks with accuracy and efficiency.

• Managed workflow scheduling, data entry, and accuracy verification for large data project

JSP Marketing Link LTD

Business Development Manager

Dar Es Salaam, Tanzania - July 2019 - March 2020

• Overall management of marketing, sales, and client relationships.

• Worked with existing customers to increase purchases of products and services.

• Contributed to client’s revenue growth through coordinated marketing campaigns, promotional and sales activities

• Developed client retention strategies for clients (upselling and cross-selling)

• Established relationships with key decision-makers within the customer's organization to promote growth and retention.

• Generated new business with marketing initiatives and strategic plans aligned with the client’s objectives.

• Prepared reports, business proposals, and presentations with clients for any marketing activities.

• Monitored and reported on effective marketing

communications back to clients

• Analyzed and advised on potential strategic partner relationships for clients.

• Negotiated, prepared, and signed contracts with clients.

• Collaborated with sales and marketing departments to support business objectives and client acquisition.

• Prospected 20 new weekly leads using cold calling, site visits, and customer referrals.

Golden Tulip Hotel

Senior Sales and Marketing Manager

Dar Es Salaam, Tanzania - November 2016 - May 2017

• Drafted, presented, and managed the execution of the Annual Sales Plan

• Identified trends, areas of opportunity, scale, and potential improvements to drive ongoing business vision and

optimization.

• Created hotel awareness through social media campaigns.

• Utilized revenue management techniques to negotiate room rates and function space commitments to enhance the hotel's financial performance.

• Liaised with wedding and event planners to increase hotel patronage by 15% and boost bookings.

• Managed accounts to retain existing relationships and grow share of the business.

• Coordinated staff sales meetings to discuss developmental strategy, best practices, and process improvements.

• Monitored sales team performance, analyzed sales data, and reported information to area managers.

• Maintained up-to-date knowledge of competitor products and pricing in the market served.

• Trained 4 new sales representatives on sales strategies and processes to reduce process gaps.

• Charged with contract development and market

negotiations with local and international partners

• Developed reports that analyzed and assessed sales production versus targets and took necessary measures and actions to achieve planned goals/budget and

departmental costs

• Conducted on-the-job training to reinforce awareness of the property’s unique selling points, features, and amenities

• Developed an effective communication strategy with key stakeholders including the

• Tanzania Tourism Board, Travel Agencies, Airlines, and other sources of sales information and support.

• Attended and participated in conferences and trade shows to generate new leads, network, and drive business. Duku Telecoms and Electronics (T) Limited

Sales & Marketing Consultant

Dar Es Salaam, Tanzania - April 2016 - October 2016

• Developed a pipeline for the Tanzanian market for sales of Mettler Toledo’s scales and analytical instruments.

• Provided positive first impressions to welcome existing, new, and potential customers.

• Helped customers locate products and checked store systems for merchandise at other sites.

• Solved customer challenges by offering relevant products and services.

• Increased sales by offering advice on purchases and promoting additional products.

• Completed orders and organized product deliveries to meet customer timetables.

• Grew sales and boosted profits, applying proactive management strategies, and enhancing sales training.

• Maintained customer satisfaction with quick and professional handling of product returns.

• Developing marketing strategy for the company and overall responsibility for brand management and corporate identity

• Preparing and overseeing the company’s Sales & Marketing budget

Serengeti Breweries Limited

Commercial Planning and Activations Manager, Key Account Manager, Spirits Brand Manager

Dar Es Salaam, Tanzania - May 2010 - May 2014

Commercial Planning and Activations Manager

• Supported an initiative by the brand team to effectively showcase Johnny Walker as the anchored spirit that will represent all other spirits by driving brand awareness through ATL activities and BTL activations

• A key member of the team that implemented the creation, targeting, and evaluation of the SBL National Promotion

• Programmed that included analyzing competitor activity, strengths, weaknesses, and proposed corrective actions

• Ran training sessions and managed the development of the SBL strategy which covered trade and brand objectives and managing and evaluating the effectiveness of the SBL budget

• Greeted customers and offered assistance with selecting merchandise, finding accessories, and completing purchases

• Held frequent team meetings and provided reporting to senior management to ensure that marketing plans and strategies are aligned with the overall Corporate Plan

• Worked independently with minimal supervision.

• Held quarterly third-party agency briefings covering messaging on brand talk and awareness to the consumers about the product of activation within the different regions of Tanzania

• Supervising and managing local teams countrywide in the execution of their training programs, and ensuring local feedback is considered by regularly visiting sales teams, customers, and stores

• Conducted market and consumer research, via customer questionnaires and focus groups

• Motivated team members to continuous improvement in promoting and selling target products.

• Frequently engaged SBL agencies and attended industry events/seminars to identify emerging trade trends and insights

• Gathered relevant distributor information to assist the business in identifying business opportunities and track sales performance by distributor and advise field sales staff on expectations Key Account Manager

• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.

• Successfully convinced clients to purchase instead of purchasing competitor products or a minimum quantity of our products and extend customer loyalty (e.g., Specialized Spirit outlets, High-end Bars, Duty-Free, Supermarkets)

• Price negotiations with the different outlets on Recommended Retail Price (RRP)

• Worked independently with minimal supervision.

• Improved account management by predicting potential competitive threats and outlining proactive solutions.

• Fielded customer complaints and facilitated negotiations, resolving issues, and reaching mutual conclusions.

• Built a diverse and consistent sales portfolio.

Spirits Brand Manager

• Overall management of the three main brands – Johnnie Walker, Smirnoff Vodka, and Baileys

• Budget management of activations, Above-the-line (ATL), and Below-the-line (BTL) activities

• Held weekly meetings with sales teams to assist them with meeting their monthly targets

• Planned, implemented, and tracked sales and marketing strategies to promote brand products.

• Cooperated and worked closely with the communications team and agencies to develop marketing strategies to boost brand awareness to bring out customized experiences to different consumers.

• Worked with the finance team to develop forecasting models for monthly, quarterly, and yearly reporting; and Mentored clients on responsible consumption of spirits and how to properly report counterfeit alcohol.

• Monitored online advertising and social media campaigns to assess the success of different strategies.

• Continually maintained and improved the company's reputation and positive image in markets served.

• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Created printed marketing materials designed to drive campaigns.

• Aligned activities with corporate objectives by coordinating marketing, sales, and IT processes.

• Generated sponsorships with related and partnering entities to enhance marketing objectives.

• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.

• Recruited and hired experienced contractors to complete projects on time and within budget requirements.

• Mentored local personnel on best practices and protocols to maximize productivity.

• Achieved profitability goals by developing and implementing commercial activities.

Desktop Production Limited

Graphic Designer / Production Supervisor

Dar Es Salaam, Tanzania - September 2006 - May 2010

• Resolved issues quickly to maintain productivity goals.

• Evaluated team member performance regularly to identify and resolve productivity concerns.

• Achieved on-time shipments goal by empowering employees to continued success.

• Reduced obstacles and variables to maintain product performance and meet deadlines.

• Plan and Organize production

• Contributes to follow-up of activities and training

• Trained staff of direct labor employees to perform assembly and manufacture of specified products.

• Established clear priorities and production quality standards.

• Developed creative design for print materials, brochures, banners, and signs.

• Created digital image files for use in digital and traditional printing methods.

• Met with customers to present mock-ups and collect information for adjustments.

• Completed final touches for projects such as image sizes and font selection.

• Worked with clients to gather and define requirements, establish scopes, and manage project milestones.

• Applied knowledge of production to create high-quality images.

• Worked with design Software like Photoshop, Illustrator, and InDesign to develop and present creative work

• Employed design fundamentals when selecting typography, composition, layout, and color in design work.

• Created designs and collaborated with the technical team to complete projects.

• Applied creative expertise to present marketing concepts SKILLS

• MS Office (Excel, PowerPoint, and Word)

• Time Management

• Critical Thinking

• Multitask

• Presentation Skills

• Holistic Approach

• Problem-Solving Skills

• Management and Leadership Skills

• Confidence

• Product Knowledge

• Communication Skills

• Teamwork

• Work Ethics

• Positive Thinking

• Solid presentation skills

• Flexibility

• Responsibility

• Project Management

• Analytical Skills

• Advance Excel (pivot tables, charts,

dashboard etc.)

• Data Visualization via Tableau

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