A B O U T

A vibrant and driven marketing professional with over eleven years of

expertise in social media marketing strategy and implementation, supporting stakeholder engagement, marketing engagement, and branding objectives. I'm a rigorous professional with a passion for storytelling and a proven track record of building engaging social media and influencer campaigns that result in audience acquisition, higher traffic patterns, and corporate revenue.

WORK E X P E R I E N C E

C O N T A C T

P: 213-***-****

E: adxp03@r.postjobfree.com

Social Media Strategy

Social Media Targeting &

Communication

Content Research &

Development

Content Strategy

Copywriting & Editing

Campaign Planning &

Optimization

Paid Media/Advertising

Graphic Design

Video Production

Influencer Marketing

Performance Marketing

Social Listening

Community Management

Google Analytics

Tableau

Microsoft Office

Hootsuite

Sprinklr

Sprout Social

Budgeting & Forecasting

Business Development

Client Relations

Analytics & Reporting

Market & Competitor Research

P R O F E S S I O N A L

S K I L L S

Interpersonal Communication

Creativity

Problem Solving

Critical Thinking

Flexibility/Adaptability

Leadership

Organization

Collaboration

P E R S O N A L S K I L L S

STACY

HIBBARD

S O C I A L M E D I A P R O F E S S I O N A L

SOCIAL MEDIA DIRECTOR, CONTRACT

Juvenescence February 2022 - August 2022

Devised channel strategies resulting in a 5% engagement rate lift, informed by in-depth market analysis and customer segmentation. Achieved 250% social following growth in five months and increased website referral traffic by 200% MoM.

Produced content strategy, calendar, and executed copywriting, design, publishing, and reporting.

Provided influencer marketing support, evaluating creators, creating campaigns, and leveraging for comprehensive marketing impact.

Analyzed KPIs, delivered regular executive reporting, and utilized data analytics for strategic planning and identifying opportunities. Collaborated cross-functionally to optimize paid campaigns with media agencies and digital marketing teams.

Owned social listening, community management, and competitive research.

ASSOCIATE DIRECTOR OF SOCIAL MEDIA

9thWonder Agency March 2023 - Present

Lead and execute organic and paid social media strategies for clients in banking, power sports, and food and beverage industries. Develop strategic insights to drive client work, new campaign concepts, and valuable research.

Prepare and implement department and client standard operating procedures (SOPs), including content calendars, brand books, style guides, and community management guidelines.

Create key performance indicator (KPI) framework and establish reporting standards.

Set department and team goals, fostering growth and development of the social media team.

Facilitate internal meetings and collaborate seamlessly with account, creative, and cross-functional teams.

WORK E X P E R I E N C E C O N T I N U E D

Developed effective social strategies and campaigns to drive enrollment and raise awareness of the NY State of Health Marketplace.

Oversaw end-to-end process of creating monthly content calendars, including content creation, copywriting, graphic design, and video production and editing.

Utilized comprehensive analyses of uninsured target populations to construct a buyer persona content strategy, ensuring targeted and impactful messaging.

Presented insightful reports to the client, highlighting customer service and social engagement metrics, as well as key social trends and areas of opportunity.

COMMUNICATIONS MANAGER, SOCIAL MEDIA

Maximus, Inc August 2016 - April 2018

Crafted impactful platform strategies for 500K+ social following, driving engagement and growth.

Spearheaded successful influencer marketing strategies and managed end-to-end operations of social and influencer campaigns.

Executed optimized paid social campaigns, including affiliate campaigns for CPC efficiency.

Monitored social space through effective social listening and community management, enhancing customer experience and tracking trends and competitors.

Shared key insights and reporting on follower growth, engagement, referral traffic, sales, sentiment, and brand health to inform social strategies in executive meetings. SENIOR SOCIAL MEDIA MANAGER

Slickdeals January 2020 - December 2021

SENIOR MANAGER, MEDIA ENGAGEMENT

Eastbay / Foot Locker, Inc April 2018 - September 2019 Implemented social strategy for 1.5MM+ following, resulting in a 128% annual increase in follower acquisition and a 112% increase in referral traffic.

Conceptualized impactful influencer, social, and tentpole campaigns to generate earned media and increase engagement. Coordinated cross-functionally to execute product launches and brand campaigns with PR, creative, and product teams. Managed paid advertising campaigns, driving audience acquisition and conversions.

Leveraged social data to optimize campaign performance and inform engagement strategies.

SENIOR SOCIAL MEDIA SPECIALIST

Maximus, Inc November 2014 - August 2016

Evolved content and creative strategies for the NY State of Health, driving the execution of copywriting for content calendar. Optimized advertising initiatives for media relations, corporate communications, and paid social, maximizing impact and effectiveness.

Took the initiative to create comprehensive training materials and successfully onboard new team members, ensuring a smooth transition and fostering a high-performing team.

WORK E X P E R I E N C E C O N T I N U E D

Managed social and content strategies, including calendar, publishing, and reporting.

Oversaw $100K+ vendor-sponsored sweepstakes and

promotions, ensuring successful execution and reporting. Partnered with mobile app development and Facebook teams to optimize digital advertising efforts.

Collaborated with NeweggTV YouTube team to produce optimized video content for social media.

SOCIAL MEDIA MANAGER

Newegg, Inc June 2013 - August 2014

SOCIAL MEDIA SPECIALIST

Newegg, Inc February 2012 - June 2013

Created audience acquisition and ROI-driven social strategies resulting in 1MM+ Facebook followers.

Produced and scheduled social content per marketing and product release calendars.

BUSINESS MANAGEMENT SUPPORT SPECIALIST

Newegg, Inc August 2011 - February 2012

Envisioned and executed vendor-sponsored sweepstakes and promotions.

Planned annual customer and vendor appreciation events. Provided administrative support via travel arrangements, department updates, and special projects as needed. MARKETING COORDINATOR

Barnes & Noble, Inc June 2010 - April 2011

Led social media marketing with the development of content strategy and calendar, graphic design, and creation of social promotions to drive referral traffic and conversions. Raised brand awareness and increased store traffic via social and traditional marketing campaigns including author signings, sports team meet and greets, and interactive sweepstakes and giveaways.

E D U C A T I O N

ROCHESTER INSTITUTE OF TECHNOLOGY

Rochester, NY

BACHELOR OF SCIENCE

Major: Business Administration, Management

Minor: Communication

AWARDS

MOST VALUABLE PLAYER

Maximus, Inc September 2017

MOST EFFECTIVE SOCIAL MEDIA MARKETING INTERNET

RETAILERS' SOCIAL MEDIA 500

Newegg, Inc 2014

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