Social Media Director
Resume:
STACY HIBBARD
Social Media Strategy
Paid Social/Advertising
Campaign Planning &
Development
Content Creation
Brand Storytelling
Influencer Marketing
Partnership Development
Data Analytics & Reporting
SEO/SEM
Team Leadership
Project Management
Bachelor of Science
Rochester Institute of Technology
Business Management,
Communications
CORE COMPETENCIES
EDUCATION
ABOUT ME
PROFESSIONAL EXPERIENCE
Energetic and results-driven marketing professional with twelve years of experience in social media strategy and implementation, supporting both stakeholder and marketing engagement and branding objectives. A rigorous professional with a passion for storytelling. Adept at building engaging social media and influencer campaigns that result in audience acquisition, higher traffic patterns, and social revenue.
Developed social media strategies & campaigns for biotech startup, generating a 133% growth in audience acquisition and 200% increase in website referral traffic.
Led full-funnel strategy with content strategy, production, and management to align with customer purchasing journey. Worked cross-functionally with agencies and digital marketing teams to optimize paid campaigns based on creative best practices, market analysis, and benchmarking.
Coordinated influencer partnerships by crafting campaign briefs and activations for new product launch.
Conducted KPI analysis and provided strategic insights to optimize campaign impact.
Apr 2024 - Dec 2024
EM Marketing — Malta, NY (Remote)
Social Media Manager, Consultant, Contract
Client: Wilson Language Training (Education)
Crafted comprehensive organic and paid channel strategies, driving a 326% increase in follower acquisition and 130% boost in channel engagement.
Defined brand voice and managed content creation including copywriting, graphic design, video production, and editing. Performed social listening and community management to identify trends and engagement opportunities, and adapt accordingly. Collaborated with influencer partners to amplify brand campaigns. Created KPI framework, established reporting standards, and delivered regular performance reports with actionable insights. Google Analytics
Sprout Social
Hootsuite
Canva
Asana
ChatGPT/AI
TECHNICAL SKILLS
Senior Social Media & Influencer Manager
*******@*****.***
linkedin.com/in/stacyhibbard
Mar 2023 - Apr 2023
9thWonder Agency — Los Angeles, CA
Associate Director of Social Media
Resigned due to caregiving for ailing parent.
Swiftly developed & delivered social strategies for clients in the banking, power sports, and food & beverage industries. Implemented department and client standard operating procedures
(SOPs) including content calendars, brand books, & community management guidelines.
Feb 2022 - Aug 2022
Juvenescence (now Qitone) — Henderson, NV (Remote) Social Media Director, Consultant, Contract
PREVIOUS EXPERIENCE
Promoted from Senior Social Media Specialist Nov 2014 - Aug 2016 Client: NY State of Health (Healthcare)
Developed and executed advanced buyer persona content strategies, driving enrollment in the health insurance marketplace and exceeding engagement targets.
Conducted in-depth market analysis to inform targeted content strategies, prompting elevated audience engagement and brand visibility.
Led a team of four in creating compelling content and crisis communications, ensuring consistent brand messaging and customer engagement.
Promoted from Social Media Specialist Feb 2012 - June 2013 Promoted from Business Management Support Specialist Aug 2011 - Feb 2012 Established and managed a robust social media presence, cultivating a community of 1 million+ Facebook followers and driving significant ROI through targeted campaigns. Managed & conceptualized sponsored sweepstakes and promotions valued at $100K+. Leveraged partnerships with mobile app development and Facebook teams to optimize mobile advertising efforts and enhance brand visibility.
Social Media Manager
Communications Manager, Social Media
Aug 2016 - Apr 2018
Maximus, Inc. — Albany, NY
Jun 2013 - Sept 2014
Newegg, Inc. — City of Industry, CA
Executed channel strategies for 1.3 million+ social audience, driving a 128% annual increase in follower acquisition and 112% increase in social referral traffic to corporate website. Conceptualized and executed large-scale social, experiential, and influencer campaigns, garnering significant user engagement and brand virality including an influencer activation at the 2019 NFL Combine. Fostered collaborative relationships with PR, business development, and creative teams to ensure seamless execution of campaigns.
Led a team of three to awards and recognition for viral influencer and social campaigns. Senior Manager, Media Engagement
Apr 2018 - Sept 2019
Eastbay / Foot Locker, Inc. — Wausau, WI
Devised comprehensive organic and paid social strategies with an emphasis on TikTok, amassing a social audience of 500K and achieving an engagement rate of 9%. Spearheaded influencer marketing strategies and managed end-to-end operations, driving over 250K product downloads and contributing to company revenue goals. Collaborated cross-functionally with video, business development and content marketing teams to amplify brand campaigns and produce monetizable social video content. Monitored social space via social listening and community management to enhance customer experience and monitor trends and competitors.
Presented performance reports to stakeholders to inform ongoing social strategies. Senior Social Media Manager
Jan 2020 - Dec 2021
Slickdeals — Los Angeles, CA
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