KULDEEP. K

adxoxd@r.postjobfree.com

Mob +1-778******* Vancouver, BC

ABM Campaigns, Partner Marketing, Media buying, Devops, Sales operations, Channel recruitment, and enablement

PROFESSIONAL EXPERIENCE

Summary

• Agile & data-driven marketer with 11 years of experience in Digital Marketing, Campaign Management, Channel Partner Marketing, and Channel co-marketing, I manage high quality demand generation programs (inbound and outbound) through webinars, paid programs, events, content syndication, SDR Enablement and outreach.

• Worked with IBM for 11 years in the field of IT and Marketing spread across the field of Campaigns Management, Business Partner Enablement, Sales enablement, Content management to reach the cohort, and Analytics.

• Account-based Marketing: Managed IBM campaigns for financial and public sector accounts in NA and EMEA regions (Clients: Applied materials, British telecom, Volkswagen, BC Public services, and more)

• I am a Permanent Resident of Canada.

Campaign Management Tools: Salesforce, Marketo, Pardot, WordPress, Hubspot, Seismic, Sizmek (Paid media), 6sense, Slack, Hotjar, Eloqua, Uberflip, google ads, Usergems, Monday, ABM Tools (geofencing), 6sense, Demandbase Sales Operations Tools: Salesforce, SalesLoft, Outreach, drift, Google analytics, Sales intelligence Partner Marketing tools: ZIFT, Structured Web, Seismic, JIRA, Trello, Mural Devops: CI/CD pipeline, Jenkins, Chef, Ansible, container orchestration Digital Advertising Platforms: SA360, DV360, Google Ads, Facebook Business Manager BI/Data Visualization Platforms: Power BI, Tableau, Looker, SQL, Datorama, Coremetrics, Pearl

Global Demand Generation Manager (ABM) June 2022 – Till Date IBM Cloud (Kubernetes, Containerization, Cloud security)

• Account-based marketing – Responsible to collaborate with Sales leaders, and the product team to identify best practices to target customers and create high-performing sales plays, email campaigns.

• Manage roundtables, webinars, events & conferences for key technology partners and target accounts.

• I build event assets (landing pages, registration forms, email invites, target lists, etc.) and manage end-to-end execution of marketing activities.

• Analytics: Run experiments, track performance, and continually optimize campaigns to build and scale highly effective marketing campaigns

• Orchestration: I have been managing a marketing orchestration platform named 6sense, terminus to manage and convert pipeline to revenue. I have worked on multiple large-scale global & regional field events to execute offline/online event strategies that meet objectives (e.g., leads to Sales, awareness, advance major accounts, company, and partner events)

Marketing Manager – Demand Generation (ABM) June 2021 – June 2022 Mirantis (Container cloud, Kubernetes engine)

• ABM: Develop scalable demand generation marketing campaigns and contribute to the strategy and execution of all top of the funnel, pipeline building, and field marketing efforts

• Lead nurture: I work closely with the Sales digital representatives and Account executives for the lead follow-up and nurturing.

• Analytics: Experienced in measuring program impact, reporting on goals, and KPIs, evaluating campaign ROI, trend reporting, accurate forecasting, and presenting recommendations for improvement.

• Collaborate across the organization to help build scalable marketing processes and integrated systems, providing a means for highly effective measurement recommendations, trend reporting, and accurate forecasting

• Keep key stakeholders across marketing and sales informed of insights on marketing performance to ensure cross- functional alignment on the best possible data-driven marketing strategy. Sr. Campaign manager (ABM) Nov 2017 – June 2021

IBM (IBM Cloud, Systems)

• Execute global campaigns to deliver on the objectives of our corporate / marketing strategy and goals via actionable targets, initiatives, and metrics.

• Go-to-market and launch strategy – I develop in-depth, considerate launch plans that enable business and customer success. I design and drive launch strategies that consider market problems, target buyers, buyer needs, positioning and messaging, competitive differentiators, and clearly defined objectives.

• Sales enablement – I do product positioning and product narratives by Gamification within the organization workplace, for Business Partner Bootcamps and Sales Enablement boot camps. I also create sales and partner enablement collateral, support Marketing campaigns, and creative direction.

• Sales Acceleration – Identify growth opportunities data & created sales kits (client references, enablement videos).

• Managing Business partner campaigns on ZIFT (Digital Channel Management tool) and Partnerworld Communication

• Email marketing using Marketo in line with GDPR & CASL. I create campaigns using Salesforce, Ruby & MW.

• Working with IBM ‘s Channel Marketing Teams, and resellers, to manage Channels/ISV enablement, content development, channel communication, and geo enablement Campaign Manager Mar 2013 – Nov 2017

IBM

• Designed and executed worldwide demand generation campaigns for IBM Power Systems (specifically in the SAP, Storage, and High-Performance Computing sectors).

• Build detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success metric tracking.

• Campaign management and responsibilities included narrative and messaging creation, cohort and audience setting, and managing multiple teams to create cohesive campaigns including digital, social, events, PR, and individual geography teams, managing the translation process of campaign assets and many agency partners.

• Maintaining and evolving communication messaging and creating a consistent voice throughout campaign initiatives for specific Accounts (ABM). Analyzing data and trends to apply in the development of Integrated Marketing campaigns

• Responsible for adoption and enablement efforts for designing buyers’ journey, UX Design, Optimizely (A/B testing), designing landing pages, competitor mapping, and Hotjar (Web Diagnostics) across the digital function at IBM. Consultant May 2010 – Feb 2013

IBM Consulting (Global Business Solutions)

Industry: Electronics, Automobile, Manufacturing, Retails I was working as SAP MM Consultant for our client, which involves Supply chain management, Procurement functions. Performed various roles in client-relation, techno-functional, development, testing, and support Roles in various large business application implementations with a focus on SAP MM, Ariba.

• Worked on multiple AMS projects for different clients and IBM locations.

• KRA’s include Business planning, Account Mapping, Strategic sales operations, High-end customer relations, Presentations to Large accounts, Market Intelligence, and Presales activities.

• As a business analyst, I was involved in various phases of MM/MDM/ARIBA projects that include requirements analysis, Data assessment, vendor management, design, and development for end-to-end IT solution offerings.

• Report to the Customer on the status of the Project on an overall Delivery Perspective which involves Mile Stone Criteria like, Demand Development, Taking the User Acceptance Test Sign off, Testing, Cut Over Activity and Go Live. Clients: Applied Materials, Micron, Volkswagen

E D U C A T I O N

Indian Institute of Technology Rookee MBA (IT) June 2008 - May 2010 Nagpur University, INDIA (Bachelor of Engineering) June 1999 - June 2003 C E R T I F I C A T I O N

Salesforce Google Adwords Google Analytics SAP (IBM) ITIL Foundation Digital Sales

Contact this candidate