Marketing Consultant Manager

Al Baker 919-***-****

**+ years of SEO/SEM hands-on experience with different data sets: website data, e-mail marketing numbers, any kind of problem solving with data. Strong ability to contribute, engage, and participate in a team environment with personal goals for strong customer experience. Most of these years of experience have been customer-facing, helping small to medium business owners succeed. Project Management E-mail Campaigning Data Driven Problem Solving Customer Relationship Management Data Analytics SEO Tactics and Implementation Code Writing Skills: PHP, CSS, HTML, Bootstrap GoogleAd Expertise A/B Testing Professional Experience

ABConsulting Remote Sept 2008 – Present

Marketing Consultant/Contractor (www.abconsulting-online.com) I work with several companies ($150k -$12M revenues) providing various marketing services to help them gain exposure and manage their online presence.

- Complete management of online marketing strategies

- Web design, deployment and maintenance

- Management of PPC, Web content and testing of on-page elements

- E-mail marketing campaigns, start to finish (Constant Contact, MailChimp)

- Contact list management

- Optimization of Web site and help setting up online advertising

- Use of analytics to make business/marketing recommendations and decisions

- Case Studies: interviews with customers, writing and publication See my site for examples of my customer base and customer references. Modern Systems Inc. Raleigh NC 2002 – 2008

Marketing Manager, USA

BluePhoenix Solutions (NASDAQ: BPHX), now ModernSystems.com Directed and Implemented the Online Marketing Strategy:

- Secured, tracked and managed all online marketing and advertising activity

- Organized online lead generating events ($5k-20k/month budget); managed a team of 5-8 people: Live Webcasts, white paper management, e-mail campaigns, and press releases

- Managed an e-mail contact list of 10,000-20,000 for 6 years

- GoogleAds – increased the cost efficiency of GoogleAds each year, doubling leads and cutting the cost/lead by 50% over a 5 year period (annual budget of $80k/yr)

- A/B Testing: used GoogleAd traffic/tracking to constantly improve web site pages and page components

- Managed corporate web site in five languages

- Management of private contractors and vendors ($100k/year)

- Tradeshow project lead (Gartner conference, $200k budget)

- Produced and presented Quarterly and Annual reports to the Executive Management Team Education

Troy University – Troy Alabama

B.S. Business Management-Marketing

Google SEO Conference – 2005 – New York City

Went through the "Expert" track of this four day conference. Main Benefit: GoogleAd (PPC) management. The SEO sessions were not as good. MECLABS Institute

Marketing Experiments, Dr. Flint McGlaughlin

Attended a monthly webcast for three years. This is where I gained knowledge and expertise in A/B testing and using "test" pages to gauge landing page effectiveness. University of Alabama

Linquistics: Homeric and Classical Greek (one semester each) St Andrews University – Scotland UK

Ph.D. Ancient History

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