Marketing Intern Communications Assistant

FATOUMATA JALLOW

443-***-**** adxobn@r.postjobfree.com 1776 Grande View Avenue, Severn, Maryland, 21144 SUMMARY

Highly detail-driven and motivated Marketing Director with experience developing and implementing digital marketing media strategies to drive brand awareness and investment from stakeholders. Skilled at assessing data and leveraging marketing knowledge across multiple platforms to create effective marketing campaigns aligned with company objectives. Proficient at staying abreast with digital marketing trends and managing relationships with digital platforms and marketing teams to ensure the advancement of brand integrity.

EDUCATION

University of Maryland; Robert H. Smith School of Business August 2019-May 2023 Bachelor of Science in Marketing and International Business Double Major EXPERIENCE

Jallow Marketing August 2022-Present

Founder and Digital Marketing Manager

● Strengthen clientele brand identity while maintaining brand integrity by identifying leading practices and creating digital assets to increase brand awareness and engagement.

● Boost social media engagement and presence by developing and implementing graphics, layouts, and production of communication materials, resulting in a 5% increase in referral rates

● Manages the client relationship for Jallow marketing clients, responding to routine customer inquiries in a timely manner and ensuring they are met

● Designing communication layouts for clients, such as logos, business cards, brochures, and flyers, using Adobe creative cloud software.

● Creates and manages all social media advertising campaigns, including Facebook, Instagram, Twitter, and LinkedIn, in order to increase sales revenue for clients

● Develop, manage, and update client websites to ensure they appeal to the target audience for which they are intended; develop social media strategies by utilizing modern marketing techniques, and boost website traffic by 3%

Chaney Communications August 2022-May 2023

Communications Assistant

● Promoted to Assistant after growing Bowie State University Women's Forum's followers by over 700 in less than 3 months by posting engaging, informative, and inspiring content

● Co-hosted and created presentations for Monthly Marketing Masterclasses, taught guests graphic design skills on Cava, and increased the number of attendees

● Responded to emails from clients requesting information about the company’s services, conducted competitor analysis to improve services, and researched potential clients

● Assisted with social media outreach for the University System of Maryland Women's Forum and broadcasted a virtual event each month on the USM social media platform Chaney Communications June 2022-August 2022

Marketing Intern

● Managed the social media accounts for two high-end clients, Bowie State University and University System Maryland Women's Forum

● Assisted in the launch of a marketing campaign for Slyver Logan's DC live music event, contacting potential clients and selling 12 tickets

● Utilize Adobe Photoshop to design web graphics for the Bowie State University Women's Forum's events and post them to social media

SKILLS

Digital Media Management, Graphic Design, Communication, Customer Service, Marketing Strategies, Data Analysis, Marketing Research, Time management, Teamwork, Social media marketing Technical: Microsoft Office Suite, Adobe Creative Cloud, Wix Website Builder, WordPress, Google Analytics, Adobe Photoshop, Adobe InDesignTableau, Canva

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