content manager, UX writer

Nicole Dorsey, MS

Online portfolio

Health and lifestyle clips

LinkedIn

Skilled copywriter, strategist, UX producer. Fearless storyteller with SEO and front-end content expertise. Early adaptor to user-centric strategies that transform otherwise ordinary digital experiences.

• 6 years UX writing and product strategy, transactional microcopy, agile collaboration

• 8 years SEO editor, CMS quality control, B2B content marketing, social messaging

• 16+ years B2C blogs, vlogs, content development, editorial lifecycle, e-publishing Content skills

UX strategy, Google suite, AP Style + guides, agile environment, Contently, Zeplin, InVision, Outlook, Teams, CMS + WordPress, JIRA, Miro, Figma, SEO front-end, microcopy, managing associates, third-party agencies + marketing partners Education

MS in Health sciences-general, Long Island University NY BA in Communications-journalism, SUNY New Paltz NY Experience: contract roles

Unum

Digital Experience Writer (Modis) Dec 2023 - present Hit the ground running, producing omni-channel content compelling and coaxing customers through product lifecycles and member user flows for dental, vision, member enrollment.

Anthem

Digital Product Strategist (Allegis Group) Feb 2022 - Nov 2022

• Developed service content within secure healthcare member and provider portals.

• Executed product strategy deliverables, producing UX content and editing freelancers.

• Collaborated on user flows, engaging graphics for actionable member conversations. Vanguard Group

Digital Content Strategist (Randstad) Feb 2021 - Jan 2022

• Developed compelling types of microcopy, ad campaigns + app intents.

• Finely tuned networking skills to nurture organizational relationships across teams.

• Led compliance and regulatory submissions through product lifecycle Pharma Marketing 360

Contributing Editor Nov 2019 - Feb 2021

Executed against — and contributed to — product content, branded and evergreen articles. Produced UX and long-form health for pharma marketing partners, featuring clinical Covid responses and vaccine-science updates.

* Moved from California to Pennsylvania

Experience: full-time roles

Auction.com

Content Marketing Manager May 2018 - Aug 2019

• Shaped content marketing promotions and digital campaigns for consumer real estate events and new product launches: newsletters, email blasts, postcards, event marketing. soOlis.com AI, apps, chats & bots

Content Specialist (LA agency) July 2016 - June 2018

• Remotely managed cross-functional content with social, partners and vendors.

• Deployed deadlines and mapped product launches for wellness outlets and business owners like BeachBody and Lifetime Fitness clubs.

Humm Kombucha

Product Manager Analytics June 2014 - July 2016

• Used organic search tools to optimize content engagement, target audience behavior, QC and deployed weekly blogs, FB and LI posts with direct reports.

• Managed social media messaging, trade shows, special projects. Meredith Publishing West Coast Editor

Travel writer wellness producer June 2006 - June 2016

• NY Times, Fitness Magazine, LHJ, Parents publishing and Shape

• Organic Spa Media, AOL.com, American Airlines, Prevention, American Spa Magazine, custom yoga content, Canyon Ranch publishing, Cosmo

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