Bankole Alao

adxnbc@r.postjobfree.com linkedin.com/in/bankyalao

Digital Products Leader & Social Commerce Strategist

Data-driven product and growth marketing leader leveraging a product-led approach to build and grow innovative digital products in highly competitive environments. Stellar record of crafting strategy and executing go-to-market launch and growth. Recently driving results at Pepperest (GEP Alumni Company); MyMonty Neobank and Airtel Africa recording 5k Monthly Merchant activations+ USD100 AOV; 1m app downloads leading to revenues exceeding USD1m in 18 months.

Skills:

●Growth Hacking

●Product Marketing & Strategy

●A/B Testing

●Lead Qualification

●Product Management

●Team Leadership & Management

●Gamification

●Social Commerce Strategy

Professional Experience

Pepper FZCO – Dubai, United Arab Emirates

General Manager (Head Product & Growth) (Oct 2022 to Present)

Achieved the release of MVP in under 6 months by executing ruthlessly on defined persona and feature prioritization.

Secured angel funding of USD100k for the pre-seed stage of business.

Recorded orders booked of USD150k by guiding the acquisition of early stage B2B anchor merchants.

Selected Contributions:

●Acquired 2000 merchants per month through execution of A/B experiments and Conversion Rate Optimization on social commerce SaaS builder product

●Recorded lead qualification for merchants delivering AOV of $100 as a minimum criterion

●Slashed CAC by 30% by deploying A/B testing and CRO tactics on campaign ad copies.

●Improved quality of leads by 50% through experiments on landing pages, introducing lead magnets, and deploying lead forms.

MyMonty (Monty Holdings) – Dubai, United Arab Emirates

Senior Vice-President, Marketing & Products (Jan 2022 – Oct 2022)

Slashed new feature Time to Readiness by 45% by deploying an agile product management framework

Increased CTR for landing pages by 20% through clear product positioning on digital touch points (mobile/web/app) and CRO.

Reduced new user drop off by 25% through the introduction of growth hacking frameworks (straight-line onboarding, A/B tests) and marketing tech tools (Hotjar, Clevertap, Adjust).

Selected Contributions:

●Compressed time to market (TTM) by 2 months through the deployment of scrum tactics and roadmap definition.

Airtel Networks - Nigeria

General Manager Digital & Innovation (2019 to Nov 2021)

Generated 12.5% additional revenues by re-defining product vision and strategy for each product domain.

Accelerated performance growth by USD0.75m monthly via revenue optimisation tactics and performance reviews.

Selected Contributions:

●Grew product adoption by 15% through the initiation of a digital transformation program

●Acquired 1m downloads and 800,000 active users within the first 17 weeks for the video streamer mobile app.

●Recorded USD1m revenue over 18 months by crafting the video product strategy for diversification across live events and VoD

Ericsson – Middle East & Africa

Innovation & Business Development Expert (2015 to 2019)

Developed digital transformation programs for 7 MTN Operations leading to new business exceeding USD100m.

Selected Contribution:

●Achieved market leadership and double-digit smartphone growth for MTN Nigeria for FY 2018/19.

Education and Credentials

Section4 Certified Strategist (2021) Section4

Certified Scrum Product Owner, CSPO® (2020) Scrum Alliance

Full Stack Product Management Certificate (2020) Product School – USA

Driving Strategic Impact (2017) Columbia Business School

BSc Electrical/Electronic Engineering (2006) University of Lagos

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