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Bilingual Recruiter and Digital Marketing Specialist

Location:
Glendale, AZ
Posted:
June 12, 2023

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Resume:

BRANDICE (BRANDI) BRUCE

Phoenix, AZ. ***** 480-***-****

adxn1k@r.postjobfree.com

CAREER SUMMARY

Workforce Specialist • Marketing and Social Media Professional Resourceful and versatile professional with M.A. in Education and B.A. in Social Behavioral Science; successful 20-year career in marketing, recruiting, education, and program management; key strengths in social media marketing support with a broad range of proven techniques in staffing; demonstrated ability to effectively manage priorities and coordinate partnerships; uniquely gifted to address client/student needs, uphold policy, and ensure safety and compliance while promoting a compassionate and supportive environment

AREAS OF EXPERTISE

Advanced proficiency with

Microsoft Suite, in addition to

Teams, Publisher, and Visio

High proficiency with digital

marketing programs--Adobe

Creative Suite, CMS Software,

Canva, Meta, Zoho

Sites/Campaigns

Advanced data analytics and

database organization

Typing/data entry--60 wpm

Advanced proficiency with ATS

software, including Oracle, Bull

Horn, CRM, and Salesforce

Corporate software training,

including MS Excel, Word,

Publisher, Visio, Power Point,

Outlook, and Adobe Acrobat and

Illustrator

Technical writing and curriculum

development

Resume and cover letter building

Bilingual English/Spanish

Secondary teaching, 9-12

Expert Case manager

Advanced rapport development

and client/partnership sourcing

Ecommerce specialist

PROFESSIONAL EXPERIENCE

Chicanos Por La Causa Workforce Solutions, Phoenix, AZ. Aug 2022 – Present Outreach and Communications Marketing Coordinator

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns

• Develop and monitor campaign budgets

• Identify the latest trends and technologies affecting our industry

• Evaluate important metrics that affect our website traffic, service quotas, and target audience

• Collaborate with team to brainstorm new and innovative growth strategies

• Manage and design marketing communication plans for CPLC Workforce Program, including career training, hiring events, job opportunities, WIOA Youth programming, client success stories, and community resource connections

• Create and execute digital marketing campaigns via social media site/apps (IG, FB, Meta, Canva)

• Collaborate with workforce partners to implement monthly and bi-monthly digital marketing campaigns

• Database extraction from Salesforce into Zoho

• Develop and manage department website, hosted and created on Zoho Sites

• Create large format print media for the Workforce Solutions Engagement Center and promotional signage for hiring events; manage TV presentation slideshow, highlighting high priority events and general programing at Desert Sky Mall

• Bilingual (English/Spanish) case management through CPLC grant funded Job Seeker Initiative, including client intake and assessment; identifying employment barriers and resources needed

• Connect employment partners, source jobs for job seekers, resume/cover letter building and assistance with the employment process, including interviewing, computer literacy training, English instruction for job seekers with limited English skills, and translation services in English/Spanish

• Partnership coordination and management through grant funded Valley of the Sun United Way Pathways to Economic Opportunity

o Manage and host Zoom and Webinar VSUW PEO (BLWYP--Black, Latina, Young Women Program) Speaker Series

Integrity Staffing Solutions, Phoenix, AZ. April 2022 – July 2022 Bilingual Recruiter

• Sourced new clients for high volume, full cycle recruiting needs for industrial, manufacturing, and technical trades at the branch level; contributing to branch sales by expanding business opportunities and billed hours with current clients

• Analyzed metrics reports and organized recruiting strategy meetings with client’s objectives to create a detailed plan for hiring and corporate partnerships

• Exceeded daily, weekly, and monthly quotas for recruitment, sales activity, and successful candidate placement

• Conducted bilingual (English/Spanish) weekly check ins, counseling performance, as well as terminations for employees placed; completed all required compliance, payroll

• Applied strong business software skills (Word, Excel, and PowerPoint, web-based systems); utilized web-based Bull Horn ATS and ABLE human resource management system o Facilitated pre-hire 6/12 panel oral drug screens and background checks RemX Specialty Staffing, Phoenix, AZ. Aug 2021 – Jan 2022 Staffing Manager

• As a temp during McKesson “blizzard,” developed and implemented high volume, full cycle recruiting plan, including sourcing, and placing ads

o Reverse search of candidate pools via Zip Recruiter, Career Builder, LinkedIn, and Indeed, utilizing FB groups and IG to post open positions

• Conducted interview of candidates and determined skill set for the position, managing flow of candidates to meet and grow branch profitability; documented all candidate and client information in CRM and utilized MS Excel for data analytics, organization, and client placement through our national database o Recruited and placed 129 associates in a five-month period

• Ensured all company practices were in accordance with standard operating and onboarding (including but not limited to; I-9 compliance, background and drug screening, scheduling orientations) EDUCATION

Master of Arts in Secondary Education

University of Phoenix, Phoenix, AZ.

Bachelor of Arts in Social and Behavioral Sciences Arizona State University, Phoenix, AZ.

Minor in Spanish

Graduated Cum Laude

AZ. Secondary Education Certification and SEI

Endorsement

grades 6-12, Current

OTHER EMPLOYMENT EXPERIENCE

• eBay and Amazon store owner, Ecommerce Small Business, Phoenix, 2018-2023

• Transitional Housing Case Manager, Labors Community Service Agency (LCSA), Phoenix, 2018-2019

• Citizenship Program Specialist, International Rescue Committee (IRC), Phoenix, 2015-2017

• High School English Teacher/Tutor/SPED Paraprofessional, South Pointe High School, Phoenix, 2013-2015

• ELL High School Teacher/Developmental Case Manager Maricopa County Regional School District, Phoenix, 2011-2012

• Online Advisor/Middle School and High School Teacher Arizona Connections Academy, Phoenix, 2008-2011

• Bilingual and ELL High School Teacher, Esperanza Community Collegial Academy, Phoenix, 2005-2008

• Program Coordinator, 21st Century after School Program, Esperanza C.C.A., Phoenix, 2006-2008

• ADA Compliance Officer/Trainer/Academic Counselor, University of Phoenix, Phoenix, 2004-2005

• Corporate Software Trainer, Learnsoft Technology Group, San Diego, CA, 2002-2004



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