Marketing Specialist Social Media

079******** **********.**@*****.***

www.linkedin.com/in/kritikohli/

Sr. Content Marketing & Brand Communications Professional

A solid 7-year corporate run and an exciting stint with Entrepreneurship developed my core strengths in Brand Management and Marketing. I secured my 2nd Master's from the prestigious University of Southampton to specialize in the vast and nuanced world of Luxury brands. From developing purposeful content strategy, to driving awareness through brand campaigns, to creating quarterly marketing calendars to achieve the set KPI’s. I’ve been able to deliver hugely successful campaigns working under pressure and set timelines. I have managed multiple teams, so that they’re aligned to work towards an aligned objective. I have been a part of various asset delivery projects in the past. Successful campaigns are backed by meticulously created reports, to measure their performance

and assist in future planning.

Areas of Expertise

•Brand Management

•Marketing Campaigns

•E-commerce

•Digital Marketing

• Campaigns Budgeting

•Market Research

•Agency Relationships

•Social media Production

• ATL & BTL Marketing

•Creative & Media Strategy

•Cross-functional Collaboration

Business Development

Work Experience

ICP, Navitas, Portsmouth, UK Jan. 2023 – Present

Marketing Operations

●Processing Admission applications for the University

●Conducting Admission Interviews

●Using Salesforce to update and maintain student records.

●Be a part of International / National Recruitment drives

●Conduct Events / meetings for Fam Visits from various parts of the world.

John Lewis & Partners, Southampton, UK Sept. 2021 – Dec. 2022

Marketing Specialist

Working within the shop, I’m part of a team that’s responsible for the smooth running of a huge retail store.

●Responsible for coordinating all in-store events, maintaining content calendars and newsletters, to increase

footfall in the shop.

●Creating regular posts/surveys/polls for internal communication and engagement,

●Maintain and coordinate all marketing collaterals, promotions, and sales.

Bentley Motors, Crewe, UK April – Sept. 2021

Luxury Brand Consultant

During my master’s degree in Luxury Brand Management at the University of Southampton, I had the opportunity to work with the Bentley leadership team on a consultancy project, applying theoretical knowledge in a real-world business scenario.

●I studied the market and their competitors, to devise a strategy to engage younger communities that are known to be spending BIG on luxury and lifestyle.

●A final report encompassing research and built-in content strategy for ‘Next-Gen Luxury Car Buyers' was successfully presented to the Leadership Team of the luxury automotive

Dailyobjects.com, New Delhi, India Aug 2018 – Feb 2020

AVP: E-Commerce Marketing

●Define digital media strategy for an E-commerce fashion tech accessories brand to maximize the reach and increase brand awareness, while driving sales and ensuring financial penetration.

●Forging partnerships with institutions, stakeholders, and marketplaces, in alignment to company objectives including partner engagement initiatives over key campaigns and seasonal promotions.

●Coordinating with external agencies and stakeholders.

●Quarterly Creative Strategic Campaign Planning with cross-functional teams and execution for Digital marketing engagement campaigns, with the help of ideating Lifestyle shoots, Blog-posts and short videos.

TSD Corp. Ltd., New Delhi, India Mar 2016 – May 2018

Marketing and Sales Head

●Account management for clients on pan India level, while delivering end-to-end marketing strategies.

●Hands on experience in Internal Communications, developing high quality strategic Content, agreement writing & managing multifarious Corporate/Government communications mandates (E-governance Projects driving

larger community engagements)

●Delivery of eminent activities around Events / Trade shows / Conferences, client communication campaigns,

social media, OOH banners, and other brand assets.

●Have worked with sound & tech engineers to deliver large scale LIVE events, Webinars, Conferences.

Handling entire event coordination.

●Worked closely with social media platform teams, India & APAC {Meta, Twitter, Google} as their SPOC for various Campaigns, events, Trainings & activities.

The Cufflinks, New Delhi, India Feb 2013 – Feb 2016

Founder and CEO

●Established a Digital Brand Solutions Agency, which dealt with clients across genres.

●Major services involved:

-Social media, Brand identity creation, Design services, Brand solutions, Print and PR coverage campaigns.

-Media planning & buying. (PPC / CPC)

-Planning and executing campaign-based photo shoots for various Lifestyle, Fashion and FnB clients.

-Ideating and planning lifestyle shoots for E-commerce imagery and other marketing materials.

Education

University of Southampton, Southampton, UK Master of Arts Luxury Brand Management

2021-2022

Institute of Management Technology, Ghaziabad, U.P., India Master of Business Administration

2013-2014

Gargi College, Delhi University, New Delhi, India Diploma in Advertising and Marketing Communications

2010-2011

Kanpur University, Kanpur, India Bachelor of Commerce

2007-2010

Additional Skills / Courses

The Business of Fashion, The Art and Science of Buying and Merchandising Jul 2022

LinkedIn, Managing Brand Reputation Jul 2021

LinkedIn, Critical Thinking for Better Judgment and Decision-Making Jun 2021

The Business of Fashion, Digital Marketing Aug 2021

Kriti Kohli

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