Daniel A. Brown, MA

Senior Marketing Leader

Nashville, Tennessee

+1-615-***-**** • adxl9m@r.postjobfree.com • www.linkedin.com/in/daniel-a-brown/ PROFESSIONAL SUMMARY: As a seasoned marketing executive with a proven track record of 15+ years in emerging and fast-growth industries, including SaaS and fintech/payfac, I have consistently delivered remarkable results. I specialize in leveraging digital marketing strategies, including SEO/SEM and content marketing, to drive revenue and growth. My comprehensive skill set encompasses strategic marketing planning, brand development, meticulous market research and analysis, as well as cutting-edge digital marketing techniques. With a strong focus on emerging markets and fast-paced environments, I am adept at navigating dynamic landscapes to optimize marketing campaigns and maximize ROI. CORE COMPETENCIES: Strategic Marketing Planning Branding Product Marketing Go-To Market Market Research and Analysis Market Segmentation Marketing Analytics and Metrics Digital Marketing Content Marketing Public Relations Marketing Communications Budget Management Team Leadership and Development Product Launches Campaign Management Customer Relationship Management Sales Enablement Social Media Marketing Advertising and Promotions Partnership and Alliances Competitive Analysis and Positioning Event Marketing and Management PROFESSIONAL WORK EXPERIENCE

CATALIS (formerly GOVERNMENT BRANDS, LLC) Alpharetta, GA 2019 – Present A provider of SaaS and integrated payment solutions to government operations, serving clients in all 50 states and Canada, as well as municipalities, counties, states, provinces, and federal agencies. Senior Director of Marketing

• Responsible for the planning and execution of all B2B and B2C marketing, demand gen, and go- to-market in a highly competitive, government-contracting environment.

• Develop and execute the overall marke ng strategy for the targeted customer segments in alignment with the company's goals and objec ves.

• Oversee the development and execution of B2C marketing programs that have resulted in over

$35+ billion in tax dollars collected.

• Provide direction and oversight in the creation of all marketing assets.

• Collaborate with strategic partners, including AWS, PayPal, MasterCard, Visa, and American Express, to develop and execute co-branded digital campaigns to drive payer adoption and merchant acquisition.

• Oversaw successful international rebrand launch and brand activation in 2022.

• Successfully consolidated marketing teams from across 35+ acquired brands into one shared service/in-house marketing agency.

• Continuously work with strategic partners, such as Mastercard, AWS, and PayPal, to develop and launch co-branded marketing campaigns that contribute to ~50% of total revenue.

• Manage team that facilitates the company’s attendance at over 200 state, regional, and national trade shows and conferences annually.

• Oversee all digital marketing endeavors, encompassing SEO/SEM, social media, and other associated activities.

• Collaborate with equity partners to carry out marketing efforts pertaining to M&A and other potential opportunities.

VPS VALUE PAYMENT SYSTEMS, LLC Nashville, TN 2012 – 2018 An integrated payment provider focusing on government, property management, utilities, and education sectors. It was acquired by Government Brands, LLC (now Catalis) in 2018. Director of Marketing

• Planned, executed, and drove all marketing initiatives for merchant acquisition and consumer adoption/utilization.

• Developed and executed the overall marke ng strategy for the targeted customer segments in alignment with the company's goals and objec ves.

• During tenure as marketing leader, drove B2C marketing programs across the client base that resulted in over $41 billion transaction volume.

• Implemented dozens of effective B2B marketing campaigns to boost sales pipeline.

• Managed all digital marketing initiatives including SEO/SEM, social media, and other related activities.

• Worked in collaboration with strategic partners – including MasterCard, Visa, American Express, and PayPal – to build co-branded user adoption campaigns that increased transaction volume.

• Oversaw many government contract wins as the leader of the RFP team. COMPANYZERO MARKETING & DESIGN Nashville, TN 2003 – 2012 A boutique marketing and design firm.

Principal – Marketing and Design

• Provided marketing and creative services to 100+ clients of all sizes, including Delek US Holdings

(MAPCO), O’Charley’s, Vanderbilt University, & Salesforce/ExactTarget. EDUCATION

NORWICH UNIVERSITY, Northfield, VT MA

Master of Arts, Political Communication, 2002

BELMONT UNIVERSITY, Nashville, TN BFA

Bachelor of Fine Arts, Design Communications, 1998 SOFTWARE SKILLS

Google Analytics Google Ads Pardot Facebook Ads Manager Salesforce LinkedIn Campaign Manager Salesforce Marketing Cloud Twitter Ads HubSpot YouTube Ads Mailchimp Vimeo Ads Hootsuite Adobe Creative Suite (Photoshop, Illustrator, InDesign) All Office Products SEMrush WordPress

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