Marketing Specialist Customer Service

Darcie Wells

***********@*****.*** 972-***-**** Plano TX 75023

www.linkedin.com/in/darciewells

PROFESSIONAL SUMMARY

Ecommerce Digital Marketing Specialist with several years of experience in various marketing activities including: managing and updating websites, new product introductions, create and manage product listings and customer service on major internet retail sites such as Amazon, major retailers. Search Engine Optimization, social media, creative writing and Google Analytics. Create and analyze marketing and sales reports. Experienced in Direct/Print Marketing, Account Relations and Project Management, including managing AR/AP and sales reporting using Excel and QuickBooks.

HIGHLIGHT OF SKILLS

Written and verbal communications

Analytical and problem solving

Negotiation and relationship

Time management

Detail-oriented

Creative skills

Programs used: WordPress, Adobe Photoshop, MS Word, Excel, Publisher, PowerPoint, Outlook, Constant Contact, QuickBooks, Google Analytics, Amazon Seller Central Expert

PROFESSIONAL EXPERIENCE

E Digital Marketing Specialist - Nurture Campaign Strategy Micro Focus International 1/2019 - 5/2023 Assisting in managing the digital strategy and implementation of global marketing nurture email campaigns for the 7th largest international software company in the world. Collaberating with team members to produce best in class communications with a focus on nurture strategy, pipeline growth and accelerating new business. Creating strategy and messaging. Continually analyzing campaign results through extensive reporting. Ongoing education of the latest methodologies in digital marketing.

Contract positions in a variety of marketing roles with focus on Ecommerce.

E-Commerce Marketing Specialist 8/2016 - 7/2018

7-Eleven Corporate Headquarters - Irving, TX 8/2017 - 7/2018

Managing product sales and marketing on Amazon. Online catalog management, advertising, content writing, image optimization and placement. Constant contact with Amazon Seller Central staying abreast of current policies and procedures. Developing growth strategies for new items and categories by developing strong marketing campaigns as well as optimizing online SEO content, conducting keyword and competitive research and extensive reporting and analytics to show ROI. Manage product reviews and company feedback. *Key new product category showed 600% increase in first 3 months. All product lines showing impressive increases in sales and customer awareness.

E-Commerce Marketing Specialist

Topseat International Inc. - Plano, TX 6/2014 – 8/2016

Responsible for assisting in increasing sales through various marketing activities increasing brand awareness, quality image, monitor and increase high level of customer satisfaction.

Maintain, manage and update distributors’ ecommerce sites such as Amazon – continually policing sites to remain in compliance with their various policies. Assisting with pricing and inventory analysis and updates. Tracking, analyzing and reporting online sales and marketing activities.

Email campaigns. Solicit, manage and monitor customer feedback. Assist with customer service opportunities and inquiries. Developing direct marketing and print materials such as presentations, brochures, direct mail pieces and product specification documents.

Website updates, creating and managing website sales activities, blog writing, creating and updating merchandise descriptions and images. Creating and maintaining social media sites such as Facebook and Twitter. Assisting with ad campaigns and tracking online advertising.

Assist in client relations communicating with distributors and other customers. Continually seeking out new opportunities to expand sales.

Internet Marketing Consultant

Reach With Words – Plano, TX 2/2013 – 6/2014

Provided Internet Marketing services to clients. Most recent project: Michael’s Website

Web Content Writing/Editing, Search Engine Optimization, blogs and analytical reporting. Web content upgrade. Assisting businesses with their website development and continued updates.

Implementing the use of Google Analytics, SEO tactics, Social Media Networking, Blog Writing, Email Marketing, Campaign Strategies and Goals. Tracking ROI using Google Analytics and other programs.

Assisting with writing creative marketing copy and business communications. Attending special events for non-profit organization to assist in writing for publication of events. Developing a wide variety of types of communications in efforts to raise awareness, solicit donation requests, increasing product sales, building reporting systems and assisting with creative ideas to increase customer satisfaction and increase repeat customer business in addition to building new customer databases.

Main goal - in all cases: Increase customer base and ROI by using a wide range of media, creating engaging content, continuous updates and tracking marketing results to assure marketing expenditures are put to their best use

Mortgage Servicing Specialist II

Bank of America - Plano, Texas 11/2009-12/2012

Assisted in creation of training manual for new operational use of new database. Assisted in many special high profile research and Excel reporting projects in addition to regular duties. Served as liaison between departments and vendors resolving issues and increasing communications, production and client satisfaction. Received letters of recognition from superiors of other departments for these services.

Alt. Certified Teacher

Plano ISD, Allen ISD, and Southwest Learning Academy of Allen 2007 -2010

Substitute Teacher for both short and long term (several months) assignments for English as a 2nd Language, Upper Level Writing, Special Education and Elementary General Ed.

Licensed Real Estate Agent

Keller Williams Realty - Plano, Texas 8/2004 - 3/2010

Obtained more than 75% of my business from using various types of marketing and database administration to extract and manage clients. Won several awards for top listing sales. Created most marketing materials both internet and print.

EDUCATION

Internet Marketing Certification and Marketing/Business Writing Certification

Collin College, Plano, Texas (Chosen to intern for professor.) Certification - 5/2013

BA: Communications – Special Concentration Advertising/Marketing

University of Texas, Arlington, Texas (Honor Roll) Graduated - 8/1986

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