Call Center Research Director
Resume:
Frederick L. Siems III
Winter Haven, FL 33884
Cell Phone: 863-***-****
****.*******@*****.***
Objective:
To obtain a mid-to-upper level position within the commercial real estate industry or private sector in the research, marketing, management or financial analysis fields. Ability Summary:
I am exceptionally experienced and well educated in all aspects of commercial real estate and the economic variables which affect the positive, negative or predicted trends within the industry. I also possess a comprehensive knowledge of consumer and commercial market research, marketing techniques and financial analysis. Employment History:
Residential Home Buyer/Reseller
11/2019 – 05/2022 Self Employed 1001 Mockingbird Circle Winter Haven, FL 33884
o Purchased, rehabilitated and re-sold residential properties in the Lakeland, Ft. Myers and Cape Coral, FL areas. o Managed all aspects of finding and purchasing distressed houses, budgeting, hiring and oversight of construction contractors and managed the resale of these homes through a third-party residential brokerage firm. o Successfully “flipped” five properties, with an average net return on investment of over 18%. Senior Research Analyst
05/2017 – 08/2019 CBRE, Inc. 101 E. Kennedy Boulevard, #1500 Tampa, FL 33602
Market Data Analysis
o As a senior member of the Florida Research Department and I was responsible for oversight of research personnel and deliverables within the industrial and land brokerage product types. o Served multiple internal and external constituencies, such as, the sales professionals, management, marketing, real estate associations and outside clients, by providing expert insights on competitive properties, market conditions, current trends and predictive modeling. o Responded to ad-hoc internal and external client requests for custom, high-level data analysis, presentation/pitch materials, commentary, etc.
Marketing/Production
o Produced and published quarterly MarketView analytic reports for the Tampa Bay, Polk County, Ft. Myers/Naples industrial markets.
o Analyzed and created content of actionable, commercial insights through presentations, whitepapers and other output to increase CBRE’s presence as the primary thought leader within all the Florida markets. o Provided new ideas, editing help, and constructive criticism on materials produced by Business Development
(Marketing) and worked with them to develop new, more insightful and interesting deliverables for both property advertising and direct client/prospective client meetings and pitches. Additional Activities
o Used my knowledge and extensive experience in the commercial real estate industry to help management and the brokerage professionals to enhance existing business and to develop new sales and marketing strategies, in order to increase the firm’s profitability and market share. o Developed and implemented CBRE’s national methodology for calculating market-by-market and national quarterly market share figures and designed the template to be used by all U.S. offices to present this data in a uniform and concise manner.
o Due to my experience and skillset, I was considered the “go-to” person within the mid-Florida CBRE offices to handle many projects that fell outside the research realm, such as, lease abstracting, financial analysis, competitive property analysis, high-definition mapping and project management. Regional Director of Analytics
10/2014 – 02/2016 Xceligent, Inc. 103 SE Magellan Drive Blue Springs, MO 64014
Market Data Analysis
o Acted as the primary research analyst and was responsible for the quality of Xceligent’s third party commercial property database program for the Tampa Bay and Orlando markets. o Guided the off-site telephone market researchers’ data collection strategies, promoted accuracy and professionalism through regular conference calls, in-person training sessions and online meetings. Advisory Group Meetings
o Facilitated quarterly advisory board meetings consisting of highly experienced local commercial real estate brokerage experts to review and verify the quality of the market statistics which Xceligent produced. Marketing/Production
o Produced quarterly Market Trends analytic reports within both the Tampa Bay and Orlando markets for the office, industrial and retail commercial real estate property sectors. o Coordinated and provided custom market data strategies based on the local needs of Xceligent’s clients. o Created weekly Xtra-Xtra e-mails and print news blasts regarding current trends within each market and product type.
Research Director
07/2000 – 05/2014 Cushman & Wakefield One Tampa City Center, Suite 3300 of Florida, Inc. Tampa, FL 33602
Market Data Analysis
o Oversaw, collected and audited the Cushman & Wakefield’s proprietary commercial real estate database on a quarterly basis for the Tampa Bay, Orlando and Jacksonville markets. o Acted as the most tenured research professional in all Florida markets (including Miami, Ft. Lauderdale, Palm Beach and Ft. Myers) and provided help, advice and additional oversite when needed. o Provided high-level, custom analytics for brokers and clients within the markets I was responsible for. o Attended and participated in high-level meetings with both existing and potential clients within all Florida markets, in order to give my unbiased opinion of current and anticipated future health of the commercial real estate market.
Managerial Duties
o On a daily basis, I managed the local research personnel within the company offices in the Tampa Bay, Orlando and Jacksonville markets.
o Oversaw, audited and trained the company’s outsourced call center personnel in India. o Interviewed, hired and/or terminate research employees within the Central Florida offices. o Conducted annual reviews of local research personnel and advised upper management on annual salary increases and bonuses for these employees.
Marketing/Production
o Wrote and published quarterly MarketBeat reports for the office, industrial and retail sectors of the Tampa Bay market.
o Reviewed, edited and approved quarterly MarketBeat reports for the Orlando and Jacksonville markets. o Maintained ongoing relationships with the local, regional and national press outlets and provided them insight and leads pertaining to the commercial real estate market. Assistant Research Director
02/2000 – 06/2000 TA Associates 100 North Tampa Street, Suite 2200 Tampa, FL 33602
o Conducted both qualitative and quantitative research design, collection and analysis. o Handled the focus group moderation activities for several clients. o Managed the 20+ in-house call center personnel.
Research Associate
05/1998 – 08/1999 Simon & Schuster, Inc. 1639 Route 10 East, Suite 200 Parsippany, NJ 07054
o Performed Focus group moderation within multiple cities in the entire United States. o Conducted both qualitative and quantitative research design, collection and analysis. o Wrote analytic and recommendation reports to upper management based on the data which was collected and analyzed through the focus groups and questionnaires which were completed. Education and Training
Completion Date Issuing Institution Location Qualification Course of Study 12/1995 University of Maryland College Park, MD Bachelor’s Sociology at College Park Degree
Computer & Computer Program Skills
o Proficient in both PC and Mac Operating Systems
o Microsoft Office Suite: Word, Excel (extensive knowledge), PowerPoint, Access, Outlook o Research Related: CoStar; Real Capital Analytics (RCA); RealQuest (CoreLogic); LexisNexis; Moody’s/Economy.com; Dun & Bradstreet; Esri (Demographics); Neilson Advertising & Retail Data; Argus; Google Analytics; All government data websites – BLS, US Census, etc. o Marketing Related: Adobe – Acrobat DC, Photoshop, Illustrator, InDesign; Tableau; Google EarthPro; Campaign Logic; MS Project; Sales Force; Liquid Galaxy
Honors & Activities
o Member of the Tampa-Hillsborough Economic Development Corporation, the Lakeland Economic Development Council, Orlando Economic Development Commission.
o Elected and acted as Chairperson of the Research and Marketing Division of the Tampa-Hillsborough Economic Development Corporation (formerly known as the Tampa Committee of 100) for two consecutive years. o Was named the Top Research Professional for the Southeast Region within Cushman and Wakefield seven times. o Volunteered for The Spring of Tampa Bay, Metropolitan Ministries Tampa, Talbot House Ministries Lakeland o In my spare time, I race remote control cars on a semi-professional basis and actively promote the products of my sponsors at all events and races I attend.
References and Recommendation Letters Available on Request
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