MICHAEL W. KEELEY

Port Jefferson Station, NY 631-***-**** adxkph@r.postjobfree.com linkedin.com/in/michaelkeeley

MARKETING PROFESSIONAL Hands-On Leader Who Drives Strategy, Growth and Profits

PROFILE: Innovative Marketing Professional with extensive creative experience and success leading global teams that outperform

expected metrics to deliver attractive programs that engage audiences, transform brands, and improve operational profits. Lead integration of digital strategies and multichannel initiatives for corporations, agencies and in-house teams of various size and focus.

AREAS OF EXPERTISE

Strategy Event Marketing Email Advertising New Business Development B2B Corporate Branding & Identity SEO/SEM

Product Marketing Go-To-Market CRM Project Management Sales Support Budgeting Digital & Print Marketing SaaS

Branding Cross-Functional Leadership (KPI) Analysis & Tracking Data Analysis Adobe Microsoft Office Hubspot Salesforce

EXPERIENCE

MARKETING MANAGER tec5USA Inc. Spectrometer Manufacturer 02/2022– Present

Marketing Lead: Managed the marketing team to improve the department processes and improve ROI for all campaigns, paid and organic advertising and social media. Managed the website content and continued to improve the SEO and SEM. Planning, scheduling, tracking, analyzing data, adjusting, a-b testing and implementing lessons learned resulted in a 10% increase in response to our campaigns and product promotions, and increased the website domain rating by 15 points.

Sales Development Representative Management: Became the Sales Development Representative (SDR) supervisor, creating processes using tools such as FrontSpin, ZoomInfo, Salesforce and LinkedIn to find new leads and opportunities, write email and phone scripts to build lists of potential customers. Leads are up by 20% this year.

Expand Marketing Automation: Strategized to expand utilization of marketing automation tools to promote products and services, introduce new product lines, and distribute thought leadership content, increasing followers on social media by 50%

Designed Email Marketing outreach program for the Contract Manufacturing Division, resulting in 11% sales increase.

Created a Trade Show Marketing Program including researching shows and markets, budget, booth design, construction, purchasing, logistics and scheduling presenters/industry experts for presentations and tech talks.

MARKETING MANAGER VJ Technologies X-Ray Technology Company 02/2017 – 02/2022

Marketing Lead: Managed the integration of marketing automation tools to improve the department processes and improve ROI for all campaigns, paid, organic email and social media. Reviewing, analyzing data, adjusting and implementing lessons learned resulted in a 30% increase in response.

Account and Project Management: Became a customer advocate, being the “voice of the customer”, leading project plans and schedules, ensuring target goals were met, and delivering on-time and on-budget.

Expand Digital Presence: Planned and strategized to expand utilization of social media to promote products, introduce new product lines, and distribute thought leadership content, increasing followers from the low hundreds to thousands; Designed email marketing outreach program, resulting in 15% sales increase.

DIRECTOR OF MARKETING COMMUNICATIONS Globecomm Systems, Inc. Satellite Communications 08/2014 – 02/2017

Transform Global Branding and Identity: Designed and updated global marketing strategy and collateral, including product sheets, catalogs, email blasts, incentive contests, business proposals, and case studies; and secured developer to update company website, resulting in 15% gain in traffic and positive feedback from new and existing customers.

Design Multimodal Marketing Plans for Competitive Markets: Created series of web banner ads, email marketing campaign, and strategic sales plan to promote new IoT division, contributing to new contract that increased business 10% in first year.

Network to Drive Brand Recognition: Supervised 60+ annual trade shows, conferences, and events worldwide

Drive Efficiency with Process Improvement Plans: Implemented a department workflow system utilizing an intranet-based schedule and tracking system to increase productivity 30% in two months.

MANAGER OF MARKETING, BRANDING, AND ADVERTISING Global Warranty Group 08/2011 – 08/2014

Generate Growth Through Consistent Brand Development: Designed new and consistent brand and voice for all divisions, achieving 10%+ growth year over year and 8K+ independent cellular dealers in network within three years.

Execute Persuasive Presentations: Built and designed executive and sales presentations, which resulted in a 10% sales increase

EDUCATION

ADVERTISING DESIGN The Art Institute of Fort Lauderdale COMPUTER SCIENCE SUNY Farmingdale

CERTIFICATE IN COMPUTER GRAPHICS, WEB DESIGN AND DEVELOPMENT Noble Desktop

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