Freelance Copywriter Editorial Assistant

AMY SUMMERVILLE

Boston, MA ***** 213-***-**** adxk9l@r.postjobfree.com

Portfolio: https://www.clippings.me/amysummerville

Professional Summary

I specialize in copywriting, social media, and editing. My responsibilities have included overseeing B2C emails; working directly with the buying, marketing, and design teams; writing copy for daily sales, subject lines, landing pages, display ads, and product copy; attending weekly editorial meetings; making quick, last-minute editorial updates as needed; and posting on social media.

Freelance Copywriter, The Mars Agency 2021-2022

· Wrote copy for emails, UX, and financial programs.

Freelance Copywriter, Bergdorf Goodman 2019-2020

· Wrote engaging and brand-focused copy across all channels including print, digital, and email.

Freelance Copywriter, Heidi Daus New York, NY 2017-2019

· Increased CTR of business-to-consumer emails using the new upscale voice of the brand.

· Efficiently wrote product copy for all new jewelry pieces as well as edited existing product copy.

· Utilize search engine optimization keywords, descriptions, and titles for all products.

Freelance Copywriter, Fashion to Figure New York, NY 2016

· Wrote copy in the brand's voice for ads, signage, monthly trend copy, and sales associate emails that promote new collections, store events, and initiatives.

· Launched the new denim and active collections.

· Created content for daily B2C emails, promo emails and mailers, letters from the CEO, weekly website refreshes, website banners, blog posts, look books, Facebook ads, SEO copy, and press releases.

Copywriter & Editorial Assistant, Ideel; A Groupon Company New York, NY 2012-2015

· Wrote compelling copy for the daily email, which included 35+ apparel, beauty, and home events.

· Created daily email subject lines that optimized brand placement and increased click-through rate.

· Worked directly with the buying team to create over 20 new sale names per day for curated sales.

· Conceptualized marketing copy for specialized events, partnerships, and promotions.

· Helped execute joint contests and giveaways with other companies such as The Knot and Refinery29.

· Planned editorial-driven programs to increase sales and attract new customers through social media.

· Managed and edited two freelance copywriters for editorial projects.

Assistant Buyer, Ross Dress For Less Los Angeles, CA 2010-2012

● Approved POs and checked the accuracy of vendor information, quantity, cost, and shipping dates.

● Corresponded with factories and vendors to verify shipping dates and quantities.

● Organized top of production samples and fit samples by vendor and date received.

Sample & Production Assistant, Teri Lingerie Portland, OR 2009-2010

● Named products based on our client’s customer base profile and created spec sheets for new garments.

● Evaluated size specifications, approved size samples, selected trim, and lab dips from overseas vendors.

● Prepared samples, CADs, and sales presentations for new clients.

Manager, Bloom Atlanta, GA 2006-2008

● Wrote weekly emails showcasing new and upcoming merchandise for high-end brands.

● Managed schedules for all sales associates.

● Merchandised apparel for the entire store and created visual displays.

SKILLS: Slack, Basecamp, Squarespace, Sprout Social, Social Media, Pinterest, Jira, CoSchedule

EDUCATION: Georgia Southern University B.S. Fashion Merchandising & Design, Minor in Marketing

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