***- ***- **** * * m * * * @ h o t m a i l . c o m l i n k e d i n . c o m / i n / d i a n n a - c - m o n t g o m e r y - 7 6 1 0 0 3 1 / DIANNA MONTGOMERY

EXECUTIVE SUMMARY

Results-driven senior marketing and communications executive with 20+ years of experience developing and executing integrated strategies for international corporations. Proficiency in complex end-to-end project management, brand development, team leadership, data science, public relations, and event planning. Forward-thinking leader skilled at identifying and implementing evolving technology to maximize performance based on business needs and data analysis. Adept at directing cross-functional teams to execute strategic initiatives across traditional and digital channels which exponentially improve brand awareness and elevate corporate revenue. Analytical thinker with diversified business experience coupled with the expertise to assess and resolve complex organizational issues and take the initiative to be accountable and impactful within multiple strategic areas. AREAS OF EXPERTISE

Corporate Communications/PR Integrated Marketing Project Management Business Analytics Strategic Planning Event Planning/Management New Technology Integration KPI Development Budgeting/Resource Management Team Leadership/Development Art Direction Brand Development Vendor Management Graphic Design PROFESSIONAL EXPERIENCE

WSP USA (Formerly Parsons Brinckerhoff): Ephrata, PA March 2013 – February 2023 Operations Manager, Corporate Marketing and Communications (January 2018 – February 2023)

• Responsible for developing and directing over 1,600 annual corporate branding and marketing initiatives across 155+ offices for the #1 global engineering firm. Extract and analyze business data to deliver actionable strategies to executive team to achieve short- and long-term business objectives.

• Oversee $750K annual departmental advertising budget, secure placements in top national print and digital outlets, and execute over 185 press releases. Manage 80 regional and 65 national event requests annually with total budget of $3.5M; collaborate with cross-functional teams to plan and implement communications strategies, advertising, promotional materials, hospitality events, and logistics.

• Create and manage departmental KPIs; develop research methods to measure business performance and evaluate against best practices and industry trends. Oversee all project requests; assign project lead, team, tasks, and deadlines; and run department status meetings. KEY ACCOMPLISHMENTS

Spearheaded acquisition and implementation of inMotion/Lytho project management system; create ongoing workflows for the corporate marketing and communications team and stakeholders throughout firm

Developed and executed SharePoint self-service marketing portal for WSP U.S. marketing, business development, and strategic growth team

Created weekly email newsletter ranked as the most read internal company communication

Established integrated communications analytics measurement report blending multiple data sources

Researched and communicated COVID-19 closures to 150+ U.S. offices awaiting guidelines Corporate Communications Coordinator (March 2013–January 2018)

• Oversaw the development, approval and distribution of global and U.S. press releases as member of public relations team. Prepared content for the intranet, website and social media accounts.

• Directed U.S. advertising program, including production, approval, and placement of ads for all end-markets. Planned and negotiated media opportunities with internal clients and publisher. KEY ACCOMPLISHMENTS

Researched and implemented media monitoring software (Cision/Meltwater); extracted analytics and developed reporting to drive improved communications strategy

Participated in Professional Growth Network, Mentoring Program, Green Team, and Women Unlimited Leadership Program

Member of teams tasked with developing co-branding strategy for WSP/Parsons Brinckerhoff and rebrand strategy for WSP USA; managed implementation and component delivery for both projects

Participated in teams to redevelop entire WSP USA website and intranet within new platform Dianna Montgomery ~ Page 2

PROFESSIONAL EXPERIENCE

four54 Grill: Lancaster, PA July 2012 – March 2013 Chief Operations Officer

• Directed all operations for restaurant with sales of $440K and established successful catering and delivery programs. Designed and implemented improved processes, workflows, and employee training. Created and implemented all design, marketing, public relations, and social media promotion. KEY ACCOMPLISHMENTS

Achieved profitability within two months and quadrupled sales within one year

Created systems which reduced costs by 14% while improving overall food quality and sanitation The Jay Group: Lancaster, PA March 2008 – July 2012 Development Buyer

• Developed and directed national merchandising plan, budget adherence, and timeline management for all Heineken USA brands. Oversaw creative, production and logistics for 700+ items annually related to online store, local activation, regional programming and national initiatives.

• Executed client-facing presentations to deliver new product concepts and product analysis results. Project managed development of new products across cross-functional teams. Selected and sourced custom point-of-sale material from ideation to commercialization. KEY ACCOMPLISHMENTS

Lead buyer for all print materials; contracted with new vendor resulting in savings of $1M+ year one

Managed, negotiated, and evaluated domestic and international vendors leading to annually client savings of $800K+

Integra LifeSciences: York, PA June 2005 – October 2007 Marketing Coordinator

• Coordinated all trade show/seminar efforts for EndoSolutions including marketing materials, booth/display design, logistics, and on-site sales support for approximately 14 events per year

• Developed, implemented and managed marketing strategy, trade show components, and annual budget of $1.5M. Created all print and web marketing projects. Executed copywriting and distribution of new product releases to trade publications. Managed marketing accounts payable and inventory control. Willow Valley Resort & Conference Center: Lancaster, PA July 2002 – June 2005 Marketing and Communications Coordinator

• Conceived and implemented all marketing efforts for corporate, resort, and multiple off-site properties to include web, print, radio, and television. Project managed and marketed approximately 50 events per year. Designed, produced and distributed trade show booth and marketing collateral.

• Created promotional video and photography campaigns. Wrote and distributed all press releases and quarterly resort newsletter. Maintained website. Managed all sales/marketing vendors and invoices. TECHNICAL EXPERTISE

• Project Management: Lytho Workflow (InMotion)

• Media Management: Muck Rack, Meltwater, Cision

• Content Management Systems: EpiServer, Sitecore, Sharepoint

• Social Media: SproutSocial, Hootesuite, Facebook, Instagram, LinkedIn, Twitter

• Graphic Design: Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat

• Color Management: Heidelberg, Linocolor, X-Rite i1Publish

• Content Editing: Microsoft Office Suite: Word, Excel, PowerPoint, Outlook

• Operating Systems: Mac, PC

EDUCATION/PROFESSIONAL DEVELOPMENT

• Pennsylvania College of Art & Design - Degree in Communication Arts

• Villanova University - Certificate in Essentials of Data Visualization

• American Graphics Institute - Color Management

• CompuMaster - Web Site Development and Design

• Rockhurst University - The Copywriter’s Workshop

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