Marketing Manager Strategist

Aimee Labeaud Colbert

Fort Worth, TX adxjv2@r.postjobfree.com 817-***-****

Experienced Marketing Manager proficient in strategic marketing planning and execution. Skilled in brand development and management, market research and analysis, and product positioning and messaging. Expertise in content marketing and creation, along with digital marketing strategies such as SEO, SEM, PPC, email, and social media. Adept in campaign development and management, growth marketing, product marketing, and event marketing. Experienced in fundraising, lead generation, and conversion, as well as customer acquisition and retention. Proficient in data analysis and reporting, budget management, and ROI analysis. Effective in project management and cross-functional collaboration, with strong communication and presentation skills. Demonstrates creative problem-solving and critical thinking abilities. Experienced in team leadership and graphic design, with a strong background in management. Increased Labeaud LLC company revenue by approximately 3,233.33%. Raised 100K in earned revenue. I am currently pursuing my Bachelors of Science in Business.

EDUCATION

Tarrant County College, Fort Worth, TX

Applied Psychology/Business Psychology

Coursera

Foundations of Project Management Certification

PROFESSIONAL EXPERIENCE

Labeaud LLC, Dallas, TX Nov 2019 - Present (4 years 10 months)

Marketing Manager

Successfully led and managed a diverse team of 25-30 marketing professionals for companies such as Incon LLC, Klutch Cosmetics, Finger Lickin’ Fixins’, and Essential Tax. Provided expert guidance and support to clients throughout the project lifecycle, ensuring timely delivery and exceeding expectations for companies like Herman Park Smiles Dentistry.

Effectively managed payroll of project staff, ensuring timely and accurate compensation for several companies like Winsam HVAC for one year.

Demonstrated outstanding leadership and communication skills, building strong relationships with marketers for author Natalie Phillips. Successfully developed, implemented, and executed comprehensive marketing and campaign plans, effectively aligning them with overall marketing strategies to drive business objectives and achieve desired outcomes for Vendorsz, App and Brand Equity LLC.

Fostered strong collaboration with internal teams, agencies/vendors, and external strategic partners, ensuring the seamless implementation of planned assets across owned, paid, and earned channels for Sistahs In Dentistry and Asili Infusions. Proactively identified new opportunities to leverage existing channels or pilot new channels, constantly seeking innovative ways to enhance marketing strategies and reach broader audiences for ACG Financials Group.

Successfully achieved project deliverables, meeting established goals and milestones within specified timelines for NTEETC and The Center NTX. Collaborated with the CEO to ensure all project deliverables were met, providing support in collecting data, preparing presentations, and tracking program outcomes, effort, and effectiveness for Plant Analytics.

Exhibited a flexible and adaptable approach, readily taking on other job-related duties as needed to support the overall success of the initiative for Innovative Campaigns LLC. Enhanced videos with engaging videography, photography and copy writing elements, CTAs, intros, outros, and closed captions as needed for clients such as Kendra Thorpe, Legion Prep Private School, and Cubby Tech Co.

Offered valuable business development strategies, identifying growth opportunities, and implementing tactics to expand the client's market reach for M.A.D. Multi-Verse, Your Nurses Advocates and The Startup Jumpstart. Served as a key liaison between the CEO, vendors, and staff, implementing effective promotional plans and driving increased brand recognition and customer engagement for Success Learning Academy, Homes For Children Non-Profit, and The Cookie Crave Bakery.

Cultivated and maintained relationships with industry influencers, partners, and affiliates to expand brand reach and generate referral leads for Activate Purpose, Advancing the Seed and ACT NOW. Stayed informed about industry trends, competitor activities, and lead generation best practices for continuous improvement for Gulli-Bot Tech Co.

Ensured alignment of conference materials with program objectives and updated content to reflect industry best practices and emerging trends for Regeanie Corona of Activate Purpose. Led and chaired meetings to promote effective communication and collaboration among participants for Startup Weekend FW and La Creole Association. Orchestrated and facilitated meetings, fostering effective communication and collaboration among participants to drive meaningful outcomes for 1Million Cups FW. Led and chaired meetings to promote effective communication and collaboration among participants for “Toro-net” of TCC Trinity River.

CVS Health, Woonsocket, RI May 2022 – Mar 2023 (10 months)

Senior Marketing Strategist

•Spearheaded comprehensive marketing strategies for diverse retail brands and categories. Led the development of cutting-edge omni-channel communications to drive adoption and engagement for store brands.

•Strengthened messaging and impact of in-store signage, enhancing brand visibility and customer engagement for Huggies.

•Drove efficiency initiatives, streamlining processes and improving team productivity across the ISMS team.

•Facilitated the purchase of promotional materials, organizing assets for maximum impact in the Vitamins category. Created clear and concise colleague instructions for the skincare department, optimizing efficiency which resulted in recovering lost assets which threatened the company.

•Championed the consolidation of promotional kits for improved in-store execution, enhancing the customer experience and brand loyalty for Soda Stream, Enspire and Enfamil formulas. Directed creative initiatives to evoke compassion and human connection, forging deeper emotional connections with customers.

•Partnered with the Merchandising team to elevate key categories and products, driving sales and brand recognition for Advil and Abreva.

•Provided valuable customer shopping insights to the POG teams, informing strategic decisions aligned with customer needs for the candy isle.

•Shared and connected new customer insights across categories, enhancing customer satisfaction and engagement for feminine care, eye care, and digestive care categories.

Across The Nation, Marketing Agency, DFW, TX Nov 2018- Present (4 Years and 6 months)

Product Marketer

Delved deep into business requirements, crafting tailor-made marketing plans aligned with specific objectives for Maven Machines and Weight Watchers. Nurtured a strong partnership with the sales manager, collaborating on account planning and activation strategies for Google Nest and WESSCO.

Disseminated timely updates to cross-functional teams, fostering collaboration and unity for PepsiCo and Facebook. Played a pivotal role in brand promotion, captivating clients through comprehensive product knowledge and engaging experiences for Wallabing App and Responsive Learning tech company.

Orchestrated flawless event setup and teardown, curating visually stunning displays for Good Year and the US Army. Stayed updated on industry trends and provided consumer data for TikTok and Maybelline.

Demonstrated strong project management skills, delivering outstanding results for Academy Sports and Photoboxx. Contributed to creative sales presentations and content creation processes for the Sprint campaign.

Served as a Lead Generation Specialist for Dodge and Nissan, executing targeted strategies for high-quality lead generation. Cultivated a consistently positive and energetic attitude, creating an enthusiastic environment for sports fans for Fox 4 News.

Next Level Marketing 15+ Marketing Agencies nationwide, Sep 2018 - Feb 2023 (4 years 8 months)

Promotional Event Ambassador

Functioned as an Alcohol Sampler, representing various alcoholic beverage brands and delivering impactful marketing services through sampling and selling initiatives for Modelo. Engaged with consumers at venues like liquor stores, bars, or events to promote featured alcoholic beverage products for Twisted Tea.

Conducted product tastings and samplings, showcasing the unique qualities and flavors of alcoholic beverages to entice potential customers for Tito's. Utilized persuasive selling techniques to drive product sales, upsell premium offerings, and maximize revenue generation for Balcones Whiskey.

Built rapport and maintained positive relationships with retail partners and event organizers to secure prominent positioning and optimal exposure for the brands being represented for Fireball. Ensured responsible promotion and consumption of alcoholic beverages, complying with legal regulations and age verification protocols for Crook & Marker.

Gathered customer feedback, preferences, and purchasing patterns to provide valuable market insights for informing brand strategies and product development for Corona. Successfully managed large-scale projects and budgets, ensuring timely execution and optimal resource allocation for Oma's Cherry Infused Vodka.

Demonstrated problem-solving skills and attention to detail, addressing potential issues proactively for maintaining project success for Mural Refresca.

COMPUTER SKILLS

Microsoft Applications (Excel, Word, PowerPoint & Outlook), Monday.com, Microsoft Office, Adobe Acrobat, Postermywall, Invideo, Renderforest, Ottr, Constant Contact, Mailchimp, Canva, Workfront, Ariba, Asana, Trello, Jira, Hubspot

REFERENCES

Please note that these clients only know me by the name "Labeaud Colbert" (preferred) and not "Aimee Colbert".

Dr. Tyson McMillan - 817-***-**** - adxjv2@r.postjobfree.com

Darlisa Diltz - 817- 618-0229 - adxjv2@r.postjobfree.com

Nią Dillon - 504-***-**** - adxjv2@r.postjobfree.com

Donald Lee - 255-***-**** - adxjv2@r.postjobfree.com

Angela Burns - 214-***-**** - adxjv2@r.postjobfree.com

Link to website (See testimonials listed throughout) - www.labeaudproductions.com

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