DARRELL TOLAND https://tolandcreatives.com/

adxj29@r.postjobfree.com

206-***-****

linkedin.com/in/darrell-toland/

UI/VISUAL and MOTION DESIGNER

I'm an Award-winning designer focusing on user-experience (UI/UX) by providing innovative artistic expertise from sketches through final production. Multi-skilled professional optimizing client experience by translating business, products, and customer requirements along with testing results into exceptional and aesthetically pleasing user friendly experiences. Highly driven creative designer connecting with clients from top fortune 500 companies by completing projects using one of many industry-standard tools to create user experiences utilizing user research feedback and stakeholder involvement for a successful, intuitive and satisfying user experience. Always learning new things. Feedback always welcome. Goal oriented.

CORE COMPETENCIES

Exceptional Communication & Collaboration Agile Development & Strategic PlanningUser Interface & Visual Designs, Asset and Specs, Deliverables. Project & Time Management UX Research, Writing, Prototyping, Agile Creative Thinking & Critical Attention to Detail. Animation, Motion Graphics & Illustration Strategic Partner. Adobe Creative Suite, Sketch, Framerx, Coggle, VStudio, XD Studio, Unreal, Brackets, Print Design. PROFESSIONAL EXPERIENCE

GAME UI IMPLEMENTER XBox

Forza Team 08/2021-10/2022

Created scenes and assets using Sketch and Microsoft's proprietary pipeline to create xaml code to be used in-game. Creating transitions and other animations using Sketch Anima to xaml. Implementation and optimization of user-friendly graphics, icons, and buttons to help players understand complex game features. Designed graphics, optimized animations, designing typography to match the theme of the game. I worked directly with designers, game designers, art directors, and developers. Troubleshoot/debug/firefight technical issues in live and developing projects.

SENIOR UI I UX DESIGNER & MOTION DESIGNER

Precor 10/2012 - 01/2021

Increased console sales as a result of redesigning U I Android-based touchscreen consoles consistent with testing for all projects and some hardware including mobile devices on both Android and ios platforms. Developed scenarios, task flows, wire frames, prototypes, and specs to effectively provide developers with final high-fidelity assets based on stakeholder requirements and end-user usability.

Led field testing and usability testing for each new release or product to refine designs and iterations for producing the best possible product.

STORYBOARD ARTIST & PRODUCTION DESIGNER

Microsoft I EB, XBox 10/2008 - 10/2012

Helped visualize the advantages of new controller design. Aided in presenting different uses for Kinect in real-world scenarios by storytelling using storyboards. Also created storyboards as character guides to expedite XBox Avatar animators workflow. Designed high-fidelity concept artwork for XBox Controller allowing design and development teams clarity of the client's vision. Created conceptualizations, and story development including a storyboard outline for Kinect consumer viability and Kinect TED talk. Developed product story using a storyboard to visually illustrate the timeline animation for XBox Avatars. Collaborated with developer teams, UX lead, Art Director, other designers and stakeholders. Managed visual design and forms. Designed and implemented user flows that resulted in a simple, enjoyable checkout experience. Created comps and final high fidelity assets and layouts. Contributed to a cohesive branding experience across an established website including style guide and incentives during the checkout experience. Initiated brand focused motion design to enhance over all shopping experience and retention. UI/UX DESIGNER - E-COMMERCE WEBSITE

Knack Shops 10/2021 - 02/2022

2012

2012

2012

2010

2007

2007

2006

CREATOR & ILLUSTRATOR, "Stix and Bones" Comic Strip, https://tapas.io/episode/29077 WRITER & ILLUSTRATOR, Nika Makes a Friend, Children's Book. ART DIRECTOR, LEAD DESIGNER & LEAD ENGINEER, Installed Interactive Robotic Sculpture. LEAD DESIGNER& CO-ANIMATOR, Nickelodeon's KCA 2010: Orange Carpet Quest Game. ART DI RECTOR, DESIGNER, & ILLUSTRATOR, Edsel Macfarlan's New Car Children's Book.

LEAD DESIGNER, LEAD ENGINEER, &ANIMATRONICS, The Lost in Space Robot. TECHNICAL PROFICIENCIES

CREATIVE SPECIALTIES I Skill set: User Journey/Persona Creation, NB Testing, User Research, Usability Testing, Heuristic Evaluation, UI/UX Design, Wire-framing, Motion, Branding, Conceptualization, Prototyping, Storyboarding, Photo Art Direction, Physical/Digital Concepts, Illustration, 3D Models, 2D/3D Animation, B2B, PreVis, SaaS TOOLS

Adobe Creative Suite, After Effects, Microsoft Office Suite, Sketch, Anima, Zeplin, Miro, Framer, Coggle, Cinema 4D, Figma, SVGator, Unreal, some Unity and some CSS, HTMLS, Jira

SOCIAL MEDIA

Facebook I lnstagram I Linkedln

ADDITIONAL RELEVANT EXPERIENCE

PARTNER

Lavalobe, Seattle, WA

CREATIVE DIRECTOR

Video Soup, Seattle, WA

LEAD UI DESIGNER

Microsoft Robotics Group

LEAD MOTION DESIGNER/COMPOSITOR

KlRO TV, Seattle, WA

EDUCATION

BACHELOR OF ARTS (B.A.) I FINE ARTS California State University, Sacramento, CA CERTI Fl CATIONS

SCREENWRITING CERTIFICATE PROGRAM,

University of Washington

CERTIFICATE IN GAME LEVEL BUILDING IN UNREAL ENGINE AWARDS & ACHIEVEMENTS

5 EMMY AWARDS, 3 TELLY AWARDS, 2 SILVER AWARDS

SHORT SCREENPLAY, " Halfway To Nowhere" placed in 2 National Competitions. FEATURE-LENGTH SCREENPLAY, " Replay" placed in National Competition. 4 SILVER AWARDS,

SILVER AWARD,

Sacramento Ad Club Competition.

Northern California Addy Award Competition.

1ST & 2ND PLACE PRINT MEDIA AWARDS, California Newspapers Publishers Association. PROFESSIONAL PROJECTS of NOTE

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