TRACE MICHAEL BAILEY

**** *********** ** • Abilene, TX 79606 • cell 325-***-****

SALES & MANAGEMENT EXPERIENCE

Townsquare Media

MARKET PRESIDENT-CHIEF REVENUE & CONTENT OFFICER AUGUST 2021- FEBRUARY 2023

Responsible for the strategic growth of local broadcast and digital advertising sales on six radio stations. Manage and oversee staff in Abilene., TX. Goals of role include achieving

$3M annual budget by the management of daily sales activity of sales staff while also coaching the team in their role to be able to sell up to ten different tactics available to help grow local businesses. By coaching the staff with accountability and humility, the team made Q1 revenue and profit goals in 2022 for the first time in five years. Role also encompassed leadership of content team and coaching them to generate locally relevant daily content for O&O websites and apps for each station.

Suddenlink/A4 Media – Altice USA

LOCAL SALES MANAGER JULY 2017-AUGUST 2021

Responsible for the strategic growth of local advertising sales on cable channels and digital media. Manage and oversee staffs in Abilene, San Angelo, and Midland/Odessa TX, all of Oklahoma and Humboldt Bay, CA. Goals of role include achieving $2M annual budget by the management of daily sales activity of sales staff in each market, while also managing commercial inventory and pricing. By using creative brainstorming in both a team and 1:1 setting, the #1 goal is about the strategic business growth of the local clients served by A4 Media.

B&W Broadcasting Inc.

PRESIDENT & CEO 1999-2022

Responsible for the strategic growth of a company broadcasting local high school sports on the radio and internet. Repsonsible for $120,000+ in annual sales, the purchase of airtime, marketing, employee management, game broadcasts, expense control and budgeting, and donation proceeds management.

Cumulus Media Inc.—second largest broadcaster in U.S. Abilene, TX, Nov. 1992 –July 2006; Apr 2016-July 2017

(CUMULUS BECAME OWNER IN 1997)

OPERATIONS MANAGER MAY 2016-JULY 2017

Responsible for the strategic ratings growth of a cluster that includes four FM radio stations, KBCY (country), KCDD (top 40), KHXS (classic rock), and KTLT (Sports Talk). Manage operations of all programming strategies and employees while overseeing the implementation of rating strategies that drive ratings to provide revenue growth through increased market ratings. Assist sales team in developing sales presentations for large regional clients.

MARKET MANAGER 2002-2006

Responsible for the strategic growth of a $3 million cluster that includes four FM radio stations, KBCY (country), KCDD (top 40), KHXS (classic rock), and KTLT (contemporary Christian). Managed operations and oversaw 25 employees in the implementation of rating Theatre Major/English Minor

McMurry University, Abilene

1989-1991, 1992-1993

Theatre Student/TA

South Plains Jr. College, Levelland

1991-1992

B.A. Biblical Studies

Spring 2009 Summa Cum Laude

The Criswell College, Dallas

GPA: 4.0

H. Leo Eddelman Recipient

Valedictorian

Master of Theology (ThM)

Dallas Theolgical Seminary

Spring 2016 Magna Cum Laude

GPA: 3.85. Focus in New Test.,

including Greek (Grader for

Honors Greek and Intern at the

Center for the Study of New

Testament Manuscripts under Dr.

Daniel Wallace).

Wizard of Ads Training

Roy Williams

The Right Stuff Sales Training

Chuck Mefford

LPG Sales Academy

December 2003

Sean Luce

QBQ, Question Behind The

Question Seminar

September 2005

John Miller

7 Strategies for High Performance

Selling

Ken Greenwood

Talent Focused Management

Certification 2022

Center for Sales Strategy

EXECUTIVE DEVELOPMENT

EDUCATION

and revenue strategies that drive profitable growth through increased market share focusing on both new account sales and account retention.

Revenue Growth

• Determine and communicate measurable, attainable targets for revenue growth and lead the cluster in the attainment of those targets.

• Initiated 175% revenue growth from FY’01 through FY’05.

• Grew local market share from 38% in 2001 to 53% in 2005.

• Develop high, wide and deep relationships with local business owners to foster account retention. Dropped attrition rate from 29% in 2001 to less than 15% in 2005.

• Increased broadcast cash flow 291% from FY ’01 through FY ’05.

• Inititated market planning and research to improve customer and client satisfaction. Ratings Growth and Highlights

• Improved cluster ratings ages 18-49 from #2 in the market to #1.

• Improved cluster ratings ages 25-54 from #2 in the market to #1. Other Experience Cumulus Media 1992-2002

• General Sales Manager, Operations Manager, Program Director of all formats, Traffic Director, Production Director, Accounts Receivables/Payables Manager, and various other air shifts.

ON AIR RADIO EXPERIENCE

• ANNOUNCER KCDD 1992-2006 A.M. Drive

• SUNDAY SONRISE KTLT 2006 8-9 a.m. praise and worship hour that included prayer, devotions, interviews, and scripture reading.

• THE BRIDGE KEYJ ROCK 108 JUNE 2007-JUNE 2015 Sunday 8-10 p.m. Christian rock outreach weekly radio show.

• THE MORNING SPORTS PAGE KTLT 98.1 THE TICKET JUNE 2015-JULY 2017 Mon-Fri 7-9 a.m. Sports talk Live, local sports talk, discussing national, regional, and local sports news and topics. COACHING EXPERIENCE

• ABILENE BOMBERS, OFFENSIVE ASSISTANT/CHAPLAIN FEB 2012-JULY 2013 game planning duties. Also led team Bible study weekly. Started out with one person and when second season was over, every player was attending.

• SAN ANGELO BANDITS, SPECIAL TEAMS COORDINATOR NOV 2013-JULY 2014 Handled game planning duties. Won 2014 LSFL Championship.

• ACU, DEFENSIVE/SPECIAL TEAMS ASSISTANT JULY 2014-JULY 2016 Worked under Ken Collums and Dairan Dulin. Did everything from laundry to game planning.

MINISTRY EXPERIENCE

• ASSOCIATE PASTOR AUG. 2006-JULY 2007.

• Continue to lead Small Group Ministry while adding Associate Pastor responsiblities, which include

• speaking, assimilation, and teaching the New Believers and Spritiual Disciplines classes.

• EXECUTIVE PASTOR AUG. 2007-JAN 2008. Continue to lead Small Group Ministry and

• handling Associate Pastor responsiblities, which include speaking, assimilation, and teaching the

• New Believers and Spritiual Disciplines classes. Added responsibilites include overseeing of

• management of entire staff which includes taking the Lead Pastor’s visions and relaying it to the

• staff and helping them develop visions for their ministries by putting together Plans of Action,

• Timelines, and organizational skills needed to get to the vision. I also oversaw the Financial

• Department, helping them with budgeting revenue and expenses along with plans to make every

• dollar count.

• INTERIM PASTOR JAN. 2008-JUL. 2008. Oversee operations of the church, which

• includes duties listed under Executive Pastor along with weekly sermon preparation and

• delivery. Also includes take over of church vision and leadership of internal leadership

• teams, while also teaching the Bible Study classes.

• SENIOR PASTOR/TEACHING ELDER AUG 2008-2015.

ACKNOWLEDGEMENTS

• Two time President’s Cup winner (highest honor in Cumulus Broadcasting).

• Thirteen time Market of the Month recipient for Cumulus; Market of the Month in January 2018 for Suddenlink Media.

• Two time winner of ‘Favorite DJ’ in Abilene Reporter News Reader’s Choice Awards.

• Market Manager of the Year Nominee, Radio and Records Magazine (the industries top trade magazine), 2003.

• Licensed Minister of the Gospel, January 2007. Ordained Minister, March 2008. Proficient in Mirosoft Office (Excel, Word, Power Point, Publisher), Mac (Keynote, Numbers, Pages), Adobe, and Quickbooks. References available upon request.

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