ELLEN BARNETT

Boston, MA 617-***-**** adxijf@r.postjobfree.com linkedin.com/in/ellenbarnett1 ellenbarnett.com

Results-Oriented Communications Leader Omni-Channel Marketing Expert Dynamic Storyteller

Strong strategic leader with proven track record of developing proactive internal communications and marketing to attract and support retention with execution at the highest level. Skilled at development and definition of employer branding and value proposition and planning, production, measurement and refinement of strategic marketing plans.

CORE COMPETENCIES

Strategic Planning Corporate Communications Internal Communications

Marketing Communications Content Strategy Storytelling

Employer Branding Video & Script Writing SEO

Internal Campaign Planning Social Media Marketing Writing & Editing

PROFESSIONAL EXPERIENCE

UP&UP BRAND & MARKETING AGENCY Greenville, SC

Brand Strategist and Creative Director (Remote) February 2022 - November 2022

Brand Strategist and Creative Director for 23 university brand, advertising, and marketing efforts across web, digital, print, collateral, enrollment, and internal communications. Tasked with setting strategic communications plans, driving advancement efforts, leading bold, innovative teams, and writing stories and content that engage audiences, build brands, and generate substantial results. Led and mentored a team of strategists, copywriters, and art directors to create compelling, dynamic campaigns to support admissions and advancement goals.

Grew the brand portfolio from 16 - 23 clients within 8 months by developing robust advertising and marketing campaigns

Developed strategic communications strategies and media outreach materials for Westminster University Marketing Institutional Advancement efforts based on institutional priorities, including creating high-value campaign communications across channels and platforms

Conceptualized, developed, and built consensus for targeted content for best-in-class engagement communications; wrote essential brand strategy and leadership materials for Carson-Newman University

NORTHEASTERN UNIVERSITY Boston, MA

Director of Internal Communications - Human Resources June 2020 - January 2022

Director and content creator for all employee-related communications across digital (video, social media, websites) and traditional platforms. Developed Employer Brand and Positioning. Led a team across a complex global environment.

Conceptualized and produced content for three comprehensive University websites (internal and external) across 13 global campuses

Established employee well-being initiatives, including a Mental Health Resources platform in partnership with the Deputy CHRO

Developed and executed on Employer Branding efforts including the development of internal and external HR websites and employee communications

Streamlined and centralized internal communications through the launch of the first global newsletter for faculty and staff

BARNETT, PAGE 2

Launch Content Strategist October 2019 - April 2020

Lead Strategist and Writer for introducing priority global Mental Health and Wellness initiative Find@Northeastern. Led a cross-functional team of physicians, clinicians, administrators, and creatives to develop a program brand platform and write and roll out multi-channel communications across the global campus.

Devised a strategic multi-channel mental health and wellness communications strategy, writing and directing the creation of evergreen content targeted to faculty, medical staff, student body, and campus leadership

Created protocols and a brand messaging platform by building consensus and gaining organizational buy-in across university leadership, marketing, and program directors

Launched and developed a comprehensive mental health campaign for a first-of-its-kind program that inspired an immediate and overwhelming response

GRADIFI Boston, MA

Brand Director May 2018 - February 2019

Director of brand messaging and chief content writer of content across all channels, charged with

leading the repositioning of brand and innovating communications across B2B, B2B2C, and B2C audiences.

Crafted 100% new content across omni-channel communications, directed content strategy and wrote copy for repositioning product

Contributed to 2x corporate growth by producing B2B, B2C interface content, all pre-/post-sales materials, website, demos, print advertising, explainer videos, third partner communications, emails, paid and organic social advertising in collaboration with the UX team

Increased click-through rate by 82% within the first 90 days by establishing social media strategy, processes, and protocol

BARNETT CREATIVE Boston, MA

Director of Content Strategy March 2002 - May 2018

Lead strategist and content creator specializing in targeted communications and marketing development, and editorial communications programs, with data-smart strategy, copy, and content that invigorated digital and traditional multi-platform communications.

Conceptualized, developed, and delivered B2B content in digital, video, social media, and collateral materials for Harvard Business Publishing, partnering with a cross-section of university experts

Achieved a 70% employee buy-in for Fidelity Investment’s employee communications campaign throughout the 40,000+ person University of California

Contributed to a 32% increase in applications over three years by leading a brand refresh, website redesign, and creation of multi-platform communications for The Newman School

Additional Experience as Creative Director (SMASH Advertising), Associate Creative Director (RAPP Worldwide), and Copywriter (Ogilvy Worldwide)

EDUCATION

COLLEGE OF THE HOLY CROSS Worcester, MA

Bachelor of Arts degree in English Literature, with Honors

PROFESSIONAL DEVELOPMENT

Copywriting, School of Visual Arts

HONORS AND ACHIEVEMENTS

One Show; Print Annual; IHAF; Ozzies; Communications Arts; Apex; CASE Awards

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