Roger Treese adxidv@r.postjobfree.com / LinkedIn / 305-***-**** / Florida

Continuous Advisory Services’ Business Development, Product Management, Managing Director, GM, Entrepreneur, and Sales Director specializing in B2B account acquisition, strategic sales management and arranging partner agreements.

SmartPoint Micro-Location/Insight2Sales Advisory relieves ‘last mile’ challenges with advanced micro-location technologies, enhancing, destination delivers at a faster pace, with pinpoint (1M) address accuracies.

VP Business Development Sales/Partnering SmartPoint Micro-Location SaaS –. As the VPBD/Partnering addressing the strategic sales leadership and sales management. Mentoring a team of BDR’s and partnership specialists optimizing sales execution and driving segmented vertical sales.

SmartPoint Micro-Location May - 2019 Current - Key Achievements

•Go-to-market tactics resulted in a startup 11-member sales team achieving $21M in annual SaaS sales, $120K average sales contracts - 128% on-average growth rate.

•Most notable achievement was securing major client integration by successfully securing major client software integrations and gaining access to a larger user base, thus expand market presence by 20%

Metricsflow SaaS/ Insight2Sales Advisory Artificial Intelligence/Machine Learning (ai/ml)

Metricsflow was a Startup Canadian headquartered company, seeking US market entry. Metricsflow aimed to assess the impact of targeting small business advertisers with improved conversion rates from website visitors. The goal was to gather visitor data and content user insights to inform a potential national rollout in the future and demonstrate ‘proof of concept’ deploying ai/ml (for content and pathway usage ‘intent’ patterns).

Business Development Leadership, the strategy settled on implementing a series of pilot programs (campaign trials) to identify customer devices and pathway conversions from (ai/ml) content tracking. Launching SMB advertiser pilots that measured conversion rate improvements from website visitors, ahead of future rollout.

Metricsflow AI and ML Software April 2016-2019 –Key Achievements

Automated Content Monitoring deploying ai/ml algorithms identified/monitored and recognized buyer preferred patterns and correlations between various data points of buyer intent. By leveraging these models, our pilot clients could later refine their targeting strategies creating customized buyer experiences aligning with more ‘identified’ buyer intents.

As a result, the prototype launch achieving a 3X conversion improvement per client. The sector pilots launched with Ad Agency clients from 3 Auto Dealer Groups, 2 Office Furniture Retailers and Academia Healthcare Teaching University. The final scores validated the projected performance and consistent in proving the data model.

The pilot’s led to the design of a content recommendation engine attracting $1.8M in seed funding.

MediaTrax/Insight2Sales Advisory Business Development Sales & Cofounder, Media Marketing Management Platform was designed for large enterprise publishers enabling a consolidation of Google, Yahoo and Bing search engines campaigns to be ordered, placed, tracked, and billed within a single platform.

Business Development Sales & Cofounder Overall, as the was to originate a sales strategy to drive annual revenue growth, expand client base focusing on national and group yellow page and print publishers.

MediaTrax Media Management Platform 2008 -2016 B2B Key Achievements

MediaTrax immediately gained access of one-to-many partner resellers via signing 4 major North American Yellow Page directory publishers (YPA Association) and 5 group newspaper publishers.

The publishing sector channels (newsprint and YPA and regional advertising agencies quickly generated combined revenues exceeding sales plan by 40% ($6M) inside of three years.

From Startup to $13+M ARR seven-years running. Acquired March 2016.

Education: Fairfield University, Connecticut - associate degree information technology &

University Minnesota Twin Cities, bachelor’s science & business administration.

Essential Hard and Soft Management Skills

Sales Leadership

Innovative Business Development

Budgeting & Forecasting Resources

Strategic Mindset

Channel Partnering Negotiations

Customer-centric Outcome-based Value Selling

KPI Tracking

Dynamic, Adaptable, Resilient

Talent Assessments & Valuations

Emotional Intelligence

Navigating/Resolving Conflicts

MSO Suite, CRMs, Platforms, Collaborator

Presentation Software

Zoho, HubSpot, Salesforce

Slack, Microsoft Teams, Google Meet, & Zoom

Contact this candidate