PROFILE

Frictionless Sales Certified. Well-rounded experienced commercial manager with years of corporate exposure in FMCG and other consumer goods Industry. Able to deliver best quality and evaluation practice in sales, trade marketing, Go-to-Market and capability development. Highly adept at corporate transformation, commercial strategy, and business growth. With outstanding communication skills whilst enjoying the challenge of a multifaceted work environment, Able to apply entrepreneurial vigor to business objectives within operational frameworks. Passionate and articulate in planning, coordination, and negotiation with a passion for business drive. Seeking a career growth in an engaging yet challenging environment where my skills and experiences will be put to great use and in turn yield towards the growth and stability of the company.

EXPERIENCE

TRADE MARKETING & GTM STRATEGY LEAD (LAGOS & WEST) PROMASIDOR NIGERIA LIMITED

July 2022 – Present.

Providing Trade Marketing & Go-to-Market Strategies for Lagos and West regions, designing and executing capability development programs for the Sales teams of 2 Regions of 26 Territory Sales Managers, 215 sales reps and 30 merchandisers; facilitating organic and sustainable growth across all KPIs, ideating and executing tactical promotions to achieve predictable outcomes. Maintaining relationships with broad stakeholder base, high net worth distributors and in the same vein aligning goals and deploying strategies focused on PNG goals.

Achievements:

Successfully planned and executed several Route to Market strategies and received excellent commendations in less than 6 months.

Achieved 96% execution of Promasidor Perfect Store FY 2022.

Serves as a link between management and stakeholders by handling queries and objections, interpreting, and administering solutions, resolving issues to foster a more positive relationship.

Establishes a feedback mechanism through which timely reviews and modifications of services can be looked into and remain updated on current market trend.

FIELD SALES MANAGER SUNTORY BEVERAGE AND FOOD NIGERIA LIMITED

June 2020 – July 2022.

Managed Suntory’s business with Distributors wholesalers and other customers in the territory. Executed trade deals and marketing activations to enhance business and customers’ performance. Trained coached and accompanied Sales Supervisor, Sales reps in line with business' ways of working/selling. Responsible for managing existing customers and recruiting new ones within the territory. Coordinated trade marketing activities for the entire Region.

Achievements:

Successfully drove the implementation of Distributor Management System, Sales Force Automation (SFA) and other RTM strategies in the territory.

Accelerated the depletion of over 2800 cases of near expiry products through aggressive retail distribution drive.

Doubled territory's coverage by successfully migrating reps' journey plan from a week JP to 2week JP in Q3 2021.

Grew secondary sales by 238% between July and November 2020, turned the sales numbers around to achieve 106% of H2 (Jul-Dec 2020) sales target. Achieved over 120% of FY Sales target in 2021.

Earned an award of recognition in November 2020 for initiating Commercial activity with Super FM (Ijebu Ode) Kiddies Game Show.

Earned End of the year Recognition award in Dec 2020 and 2021 for outstanding performance across KPIs.

AREA SALES MANAGER - WEST GX FOODS LIMITED

March 2020 –June 2020

Implemented customer experience improvements and monitored changes in line with internal and external quality standards. Took ownership of customer issues and followed through to resolution. Analyzed results, statistics and compiled various reports. Planned and delivered CRM strategies across the company and encouraged client retention and loyalty. Developed a growth strategy focused both on financial gain and customer satisfaction.

Achievements:

Achieved great implementation processes that enhanced productivity and increased viable lead generation by 35%.

Consulted and advised on process improvements in the areas of productivity, market analysis, budgeting, and reporting, forecasting and cost management

Consistently communicated with the company on daily progress; discussed challenges and opportunities;reported and acted on results.

Discovered business opportunities for Frudi brand within the Southwest Region.

Successfully managed business relationships with new and existing customers across trade channels.

Achieved 123% sales performance versus previous month in March 2020 and best performance in Q1 2020.

Leveraged on the covid-19 pandemic lockdown to grow modern trade channel by 101% in 2 months.

Developed a distributorship plan for the business. This plan was adopted for distributorship recruitment pan Nigeria.

TRADE MARKETING/WHOLESALE EXECUTIVE (WEST) VLISCO NIGERIA LIMITED

February 2019 – Present

Orchestrated all operation functions including but not limited to liaising with clients’ representatives and guided the company management on contractual requirements of on-going projects, responsible for sales materials such as RFQs and RFPs

Achievements:

Identified growth opportunities per brand and product group, in line with consumer and channel trends.

Segmented and maintained customer base according to channel segmentation model for sales territory (Ogun, Oyo, Kwara, Osun and Ondo).

Provided input into country’s key account plan to seize sales opportunities.

Managed growth of existing customers, prospects and recruitment of new customers

Achieved sales targets per brand and product group.

FIELD SALES REPRESENTATIVE/MANAGER SUNTORY BEVERAGE AND FOOD NIGERIA LIMITED

March 2017 – January 2019

Achievements:

Managed Suntory’s business activities with Distributor wholesalers and other customers in the territory.

Executed Trade deals and activations to enhance business and customers’ performance.

Responsible for managing existing customers and recruiting new ones within the territory.

Coordinated customer marketing activities for the entire Region.

Implemented brands visibility actions and retail channels development in the territory.

Increased average monthly sales by 12% between April and December 2017.

Achieved 103% half year (January - June 2018) secondary sales target.

Successfully upgraded a wholesaler to key distributor in July 2018 to harness territory’s growth potential.

CUSTOMER MARKETING OFFICER - INTERN GLAXOSMITHKLINE CONSUMER PLC

August 2016 – October 2016

Achievements:

Executed Brands Visibility and Channels Development.

Monitored the deployment of Visibility and Point of Sales Materials to Retail Outlets.

Monitored and Evaluated Trade deals to enhance business and customers’ performance.

Resolved complex queries and complaints from the Sales and Customer Activation teams.

Designed templates for field reports and Analyzed data populated in the reports for business decision.

BUSINESS DEVELOPMENT CONSULTANT PADDY MALL NIGERIA

February 2015 – July 2016

Achievements:

Studied and analyzed current market situations for the business.

Developed entry strategies for paddy mall in the e-commerce industry.

Designed business proposals for potential investors

Initiated plans for the business to achieve profits and costs optimization.

Trained sales and marketing teams to ensure the execution of the business’ strategic plans.

Decreased the sales cycle by ensuring all needed information was included upfront.

Developed complex and custom sales techniques, conveyed the advantages of outsourcing support to drive increased reliability and higher profits.

Implemented activities that enhanced growth, loyalty and participation of business partners and customers.

PROJECT ASSISTANT ETRANZACT INTERNATIONAL, NIGERIA

July 2014 – October 2014

Achievements:

Keenly participated in the coordination of EFInA-Etranzact PocketMoni 500 project in Ogun State. Enlightened the Public on the benefits of Mobile Money Operations and the Cashless economy Policy.

Actively performed activities associated with marketing PocketMoni Mobile Money platform to potential Merchant-Agents. Also Trained PocketMoni Merchant-Agents on Mobile money Operations.

INTERN XPRESSIONALE DESIGNS

July 2013 – June 2014

Provided production and sales support to the team.

Involved in production and delivery of designs to business’ clientele.

Actively participated in sales exhibitions and conferences across the region.

EDUCATION

MASTER, BUSINESS ADMINISTRATION

Obafemi Awolowo University, Osun State

2017

BACHELOR OF SCIENCE IN ECONOMICS

Obafemi Awolowo University, Osun State

2011

NATIONAL DIPLOMA IN ACCOUNTANCY

Moshood Abiola Polytechnic, Ogun State

2008

PERSONAL DETAILS

Lagos State, Nigeria

Mobile:

+234 803-***-****

+234 805*******

adxibz@r.postjobfree.com

BIO

Nationality: Nigerian

CORE COMPETENCIES

Field Sales Management

Strategic Management

Business and Data Analysis

Field Coaching

CRM

Competitive Intelligence

Team management

Sales Force Automation

Capability Development

Project Management

New-product Development

TRAINING & CERTIFICATIONS

Frictionless Sales

HUBSPOT ACADEMY

2023

Strategic Management INTERNATIONAL BUSINESS MANAGEMENT INSTITUTE Berlin, Germany

2019

Certificate in Business and Data Analysis edX

FULLBRIDGE

2016

AWARDS & HONOURS

Award of Excellence from SBFN (for outstanding performance)

December 2021

Commendation from United Nations (for participating in the UN My World Survey)

May 2013

NYSC Certificate of National Service (for successfully completing one year national service)

June 2013

Abia State Honors Award (for contributing to the socio-economic development of Abia State during the service year) June 2013

Certificate of Achievement from World Bank Group (Policy Lessons from South Korea’s Development)

2017

SOWEMIMO, ABIODUN OLADELE

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