Marketing
Resume:
Rick Lackovic
Rockwood, Ontario NoB 2Ko
adxibw@r.postjobfree.com
To the Hiring Manager,
Upon reviewing your posting, I felt compelled to submit my resume for the desired position. I am seeking a long-term professional relationship in your esteemed organization. Being a passionate, prolific, and ingenious Retail Sales & Marketing Management professional, I believe that my extensive knowledge in relevant portfolios including Public Relations, Advertising, and Publicity and Promotions make me an excellent candidate for this role. My demonstrated Sales and Marketing experience gives me the ability to apply my expertise in all its forms into your organization. I am known for setting new trends and thinking out-of-the-box, and encouraging umbrella thinking approach. With implementation of creative, results-driven and innovative advertising and marketing campaigns, I’ve successfully reeled in clients, developed partnerships and alliances, achieved revenue growth, and opened doors to new business opportunities in various competitive settings. I have always maintained brands by ingeniously devising and implementing bespoke promotional campaigns. Considering Canac’s successful rebranding as the most notable achievement of my career, I was honored to bring back the company’s glory and astounded the management with increased sales. I aim to do the same for your organization. Throughout this tenure, I have had operational efficiency and long-term sustainable success which has continued to the present day. Among my successful records and competencies are:
• Over 20 years of formidable hands-on experience in Retail Sales; Branding; Marketing and Event Management
• Acquired immense knowledge in the Sales and Marketing industry including Public Relations; Community Services; Advertising; and Publicity and Promotions
• Improved several brand’s visibility, awareness and recognition by exceptionally performing in revenue growth, building market presence, and creating and executing promotional sales programs
• Active participant in branding, developing multiple creative advertisement, churning innovative and creative ideas for ad copies, concepts, and visuals, following from production, execution, to final product
• Established Home Hardware Retail locations as a community supportive business
• Accomplished and results-driven Public Relations professional with experience in partnering closely with editors/publishers, planning high-profile events, managing trade shows, and developing creative and innovative large-scale branding and advertising campaigns
• Successfully proven track record in reeling customers in, driving business and sales growth through product marketing and achieving revenue growth in a competitive marketplace
• Recognized the sales opportunity for commercial paint sales and developed a marketing strategy to appeal to relative professionals; paint contractors, interior designers, builders and real estate developers, industry related organizations and media,
• Known for preparing excellent comprehensive rebranding marketing strategy for Canac which brought back the company’s image to its original glory
• Maintained high level of employee morale and efficiency within the workplace by cultivating ties with all employees, providing remarkable mentorship, leadership and motivation at all levels
• Recognized as one of the important board of Directors with various Community Service organizations
• Honored with 3 Awards including Billboard/Newspaper Advertising Excellence, London Advertising & Sales Club; Community Spirit Award; and Paul Straus Public Relations Award 2016 With my ability to visualize various concepts, I can effortlessly give birth to innovative advertising campaigns from its production, execution to the final product. As a passionate sales professional, I will work diligently in your reputed company utilizing my business development, sales, and marketing management best practices; expertise in devising high profile marketing plans and strategies; understanding of creative, out-of-the-box, and umbrella thinking; along with exceptional command over interpersonal and networking skills. I will contribute meaningful difference with improved marketing operations, enhanced sales standards, and new initiatives using my experience. I hope this letter precisely sums up my competencies, giving you insights into my professional achievements. Kindly review my attached resume for further details regarding my skills and career accomplishments. I’ll look forward to the appointment for further discussion.
Thank you for your time and consideration.
Respectfully,
Rick Lackovic
Enclosed: Resume
RICK LACKOVIC
519-***-**** adxibw@r.postjobfree.com 201 Millview Court, Box 423, Rockwood, Ontario NoB 2Ko PROLIFIC & INGENIOUS RETAIL SALES & MARKETING MANAGEMENT PROFESSIONAL With over 20 years of formidable hands-on experience, I have equipped myself with astute capabilities in different portfolios of Sales and Marketing Management including Public Relations; Community Services; Advertising; and Publicity and Promotions. I am a reliable, innovative, and a trend-setting contributor with a proven track record to reel in customers, develop partnerships and alliances, and achieve revenue growth in a competitive corporate environment by devising creative advertising campaigns and results-driven marketing strategies. An accomplished, and highly passionate Sales and Creative Marketing Manager ready to supervise a team in a fast-paced diverse culture requiring umbrella thinking; problem-solving, strategic, and prolific solutions; along with analytical, interpersonal, and time management skills.
• Fluent in verbal, written, and interpersonal communication skills
• Skilled in Devising High Profile Marketing Plans and Strategies
• Adept in Business Development, Sales, and Marketing Management
• Trend-setter, innovative, and out-of-the-box thinker
• Aptitude to think in a holistic way, encouraging umbrella thinking
• Go-person to develop Partnership Programs, Public Relations and Customer Relationship Management, ensuring Alliances through new concepts
• Proficient in Handling Creative Media Platforms, Email Marketing, Database Marketing, Ecommerce, and Creative Development
• Comprehensive understanding of Account Management, Retention, Analysis & Reporting, Budgeting and Finance Management
• Knowledgeable in Project Management, and Event & Media Planning
• Well-informed regarding New Market Trends
• Exceptional in Presentations and Negotiations
• Outstanding in Product Management, Launches, Program Development, Process Development and Improvement
• Professional in Spearheading Team, Training and Counseling
• Admirable Corporate Spokesperson
• Excellent in MS Office Suite and creative software tools
• Apt in exercising post marketing metrics follow up and reporting
• Detail-oriented and organized individual
• Ability to work independently, handling pressure with efficient time management
• Maintain corporate branding and visual standards
• Over 20 years of formidable hands-on experience in Retail Sales; Branding; Marketing and Event Management
• Acquired immense knowledge in the Sales and Marketing industry including Public Relations; Community Services; Advertising; and Publicity and Promotions
• Improved several brand’s visibility, awareness and recognition by exceptionally performing in revenue growth, building market presence, and creating and executing promotional sales programs
• Active participant in branding, developing multiple creative advertisement, churning out out-of-the-box and creative ideas for ad copies, concepts, and visuals, following from production, execution, to final product
• Established Home Hardware location as a community supportive company CORE COMPETENCIES
CAREER ACHIEVEMENTS
• Accomplished and results-driven Public Relations professional with experience in partnering closely with editors/publishers, planning high-profile events, managing trade shows, and developing creative and innovative large-scale branding and advertising campaigns
• Successfully proven track record in reeling customers in, driving business and sales growth through product marketing and achieving revenue growth in a competitive marketplace
• Known for preparing excellent comprehensive rebranding marketing strategy for Canac which brought back the company’s image to its original glory
• Maintained high level of employee morale and efficiency within the workplace by cultivating ties with all employees, providing remarkable mentorship, leadership and motivation at all levels
• Recognized as one of the important board of Directors with various Community Service organizations
• Honored with 3 Awards including Billboard/Newspaper Advertising Excellence, London Advertising & Sales Club; Community Spirit Award; and Paul Straus Public Relations Award 2016 RETAIL SALES & MARKETING MANAGER Oct 2014
JL’s Home Hardware Guelph, Ontario
• Devising, developing, and executing marketing communications strategy and budgeting for four store locations worth
• Strategically planning creative, print, radio, social media campaigns and some multi-faceted opportunities to boost sales productivity, engage and enhance customer experience
• Held responsibility for administering a retail sales and marketing budget along with the team supervision of store staff
• Established JL’s rapport and increased brand’s awareness and recognition by ensuring consistent, prompt, and flawless communication with the potential target audience and customers
• Devised a number of social media campaigns and strategies to maintain JL’s social media and brand identity on Facebook reaching over 9,200 followers for one post and complete website including SEO and SEM
• Held management of staff members and product ordering to promptly maintain inventory while complying with the health and safety guidelines to develop a positive, secure, and hygienic culture for staff members and customers
• Planned, organized, and managed large scale multi-faceted and charitable events that helped in receiving several recognitions including Community Support Awards, international coverage, grand openings, and other in-store events and demos. The goal of some of these events was to increase number of female customers
• Partnered with local government, agencies and business community
• Demonstrated experience in working and maintaining Public Relations for local media collaboration; radio scripts writing; media advisories; and relationship building with other media personnel for editorial coverage
• Partnering with company owners, CEOs, store managers, staff and vendors to mutually devise and develop strategies for in-store merchandising and overall store presentation
• Comprehensive understanding of merchandising by ordering flyer products, ensuring point-of-purchase, and confidently presenting to customers for great experience
• Served as the significant member of the management team ensuring seamless business operations and staff recruitment and retention
• Recognized for enhancing operational efficiency and marketing staff performance and productivity while ensuring exceptional supervision and leading skills
SENIOR MARKETING OFFICER, ECONOMIC DEVELOPMENT April 2004 – October 2014 City of Brampton Brampton, Ontario
• Held responsibility for administering a $750MM marketing budget along with the team supervision, and direction
• Launched, and propelled the growth of Brampton’s Strategic Alliance Program including completion of marketing, recruitment of new companies for the program, and creation of opportunities to bring increase in the profile of the project locally, nationally and internationally
• Actively participated and supported the City of Brampton departments, devising successful strategies for SME businesses
• Corporate Display Toronto market “Trade Show Partnership Program” was tested and won the 1st prize PROFESSIONAL EXPERIENCES
• Devised advertising policies/guidelines for the employees; and corporate creative/marketing vendor pools
• Increased business opportunities for the community by planning and seamlessly executing business retention programs
• Created and updated Economic Development marketing materials to ensure long-term improvements
• Held accountability for the development of an RFP for an advertising agency search along with the participation in the selection process
• Served as the Manager of Brampton Farmers’ Market assisting in increasing vendors and took new organic producers onboard, along with the planning and hosting of weekly entertainment events to engage visitors and ensure a fun, positive, and friendly environment
• Supported the Economic Development office’s participation in citywide economic development committees
• Simplified the implementation of new Economic Development events by providing strategic plans and execution ideas
• Assisted City of Brampton departments with their trade show requirements
• Ensured prompt completion of all additional projects along with the core responsibilities
• Developed and executed multi-faceted formal “Business Achievement Awards” reception and dinner event. SENIOR MARKETING OFFICER, PUBLIC RELATIONS March 2001 – April 2004 City of Brampton Brampton, Ontario
• Served the City of Brampton providing consistent marketing support to all departments including Fire and Theater, overseeing visible marketing initiatives and tactics
• Maintained projects that were assigned to vendors in accordance with the set deadlines and allotted budgets complying with the mandatory corporate policies
• Oversaw production of the biannual community program guide including advertising sales components
• Supervised trade show logistics for all corporate clients along with the completion of all special projects. MARKETING MANAGER, COMMUNITY SERVICES October 2000 – March 2001 City of Brampton Brampton, Ontario
• Managed over 15 marketing coordinators of all Parks & Recreational Programs including other departments within the Community Services and at a corporate level to provide marketing support
• Held responsibility to devise, and promote marketing and promotional strategies, creating plans including delivery methods
• Revised the Standard Operating Procedures to ensure high-quality products and consistent coordination
• Centralized production and creative individuals alongside analysis and preparation of the monthly and annual financial budgets
• Maintained record of projects assigned to outside vendors and ensured their compliance with the company policies, meeting all deadlines
• Explored more programs for financial support and funding through donations, sponsorship, joint funding with community groups and special events
MARKETING DIRECTOR September 1996 – October 2000
Canac Kitchens Thornhill, Ontario
• Responsible for reviewing both short and long term plans working closely with the President, establishing new results-driven marketing strategies for future success
• Employed and spearheaded a 6-team marketing department supporting 155 Canadian and U.S. showroom operations, generating annual sales of over $240MM
• Recognized for growing the company from $140MM, maintaining exceptional marketing promotions, sales, and brand’s rapport
• Known for bringing the Canac brand back to its original glory by designing outstanding cabinet settings for advertising campaign series and utilizing design sense for modifying the new door style and color and other materials
• Doubled the qualified sales leads over 400% including the sale of informational/planning literature, devised and developed corporate marketing programs and created compelling advertisements
• Utilized negotiation and exceptional interpersonal skills and purchased media space with a budget of $2.3MM which helped in minimizing the cost by $250M
• Increased sales of a door style and color by 150% within 12 months which boosted consumer/trade awareness
• Held accountability for the development and quality assurance of the creative style 92-page coffee table from the Canac Kitchens book along with art directing its exceptional photography, image bank assembling of over 100 images, and supervision of the final production and successful launch of the book that was also sold for $20 as part of the company’s lead program
• Introduced an outstanding PR program which increased the brand’s awareness among all publishers and editors, gaining competitive edge in the home shelter industry
• Acted as the public relations liaison and company’s spokesperson for product and interior decor trends
• Promptly coordinated and engaged with media representatives with multi-partner campaigns for future success
• Collaborated with the builders and escorted them in developing their communities across North America
• Partnered with the associated for the ongoing marketing support and direction to Regional Directors, Associate Dealers, and to company sales department
• Coordinated with trade/media representatives and delivered a number of product presentations to internal/external Home Shelter and DIY audiences to generate new foot traffic in showrooms – New York, Chicago, Los Angeles
• Oversaw major international trade events, facilitated the creation of a 50x50 foot two tier trade show booth, and managed over 60 booth staff, venue support services, and catering
• Developed and executed corporate conferences and events; hosting over 350 delegates, venue selection to accommodate over 250 guest rooms, three days of seminars and hosting, formal receptions and large group dinners and partnering with magazine publications to host tradeshow receptions
• Demonstrated experience in developing multiple opportunities for Canac and by planning and implementing various results-driven partnership programs
• Adhered to the brand’s policies and nurtured a positive corporate culture ADVERTISING/PUBLICITY MANAGER April 1995 – September 1996 Canac Kitchens Thornhill, Ontario
• Responsible to churn out creative, unique, and convincing copies for promotional content including corporate videos, brochures, and commercials
• Developed skills in working under the strict and limited budget requirement, planning National Media Advertising campaigns for both the Canadian and American Market
• Partnered with production artists, photographers, and suppliers to produce promotional content aligning with the goals
• Created and organized various props for showrooms, and displays, along with its photography
• Boosted sales by creating targeted marketing and promotional campaigns for the kitchen items and essentials
• Comprehensively arranged Canac Biannual Conference for over 350 delegates including theme, staging, choreography, keynote speakers, and leisure events
• Held accountability for providing International advertising and marketing consultation for 150 locations
• Executed sales lead database to measure current advertising effectiveness ADDITIONAL EXPERIENCE: Own a design consultation business namely “House Dressing”, providing quick and results-driven creative designing solutions to clients while being in the home or selling it. Education:
• Diploma in Advertising & Business St. Clair College of Applied Arts & Technology Windsor, Ontario Courses & Seminars:
• Managing the Millennium Leadership Development Program, The Laurier Institute Wilfred Laurier University
• “Get Managing” Home Hardware Retail Operations course
• Completed Year 2 Economic Development, University of Waterloo and EDAC
• Successfully completed the Ontario Management Development Program
• Various professional update seminars under the auspices of The Advertising & Sales Club of London and the St Clair College Alumni Association
EDUCATION, COURSES, SEMINARS, & MEMBERSHIPS
• Successfully completed BR+E, Business Retention & Expansion facilitated by the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA)
Memberships:
• EDCO, Farmers’ Market of Ontario
Awards:
• Community Spirit Award – Winning submission to the Guelph Chamber of Commerce 2016 Awards of Excellence
• Paul Straus Public Relations Award 2016 – Home Hardware Ltd. Community Services:
• Served on Board of Directors with various community service organizations
• Provided palliative support care –Hospice Wellington
• Awards Committee Member, Economic Developers Council of Ontario (EDCO)
• Marketing Coordinator, Campaign Team for Mayor 2006 and for Re-Election 2010/14
• Event coordination/marketing for Hospice Wellington and Bracelet of Hope,
• Working with the Mayor and Councilman by providing marketing guidance and creative for the Village of Rockwood’s participation in Canada’s 150th celebrations
• Work with local hospital to design two children’s isolation rooms and another charitable organization to design their office public areas
https://www.guelphmercury.com/whatson-story/7564309-guelph-home-hardware-hosts-ladies-night-to-benefit- women-in-crisis/
https://www.guelphtoday.com/local-news/flamingo-decorating-for-a-good-cause-380925 https://www.guelphmercury.com/events/5576865--meet-mark-cullen-at-jls-home-hardwa/ https://www.guelphtoday.com/local-news/beets-and-baby-food-test-skills-of-local-chefs-at-charity-event-318869 Professional and personal references will be furnished upon request EXAMPLES
REFERENCES
AWARDS & COMMUNITY SERVICES
Contact this candidate