SUMMARY

Two-time Emmy Award-winner and U.S. patented inventor. Brand innovation leader with over 28 years of progressive experience building multidisciplinary creative teams. Expansive record of success executing record-breaking branding, marketing, and advertising campaigns. Creator of never-done-before experiences in online retail, television, and apps. Contributed to the brand identities of Walmart, Apple, Samsung, and Google.

EXPERIENCE

Creative Director Walmart US, CA, San Bruno February 2019 - Present

• Led creative direction for products (such as the Walmart App and Walmart+ membership) and departments (Grocery, Consumables, Pets, Baby, Beauty, Auto, and Hardlines) with retail sales of over $10 billion by building and mentoring multidisciplinary teams as well as collaborating with business leads, marketers, and merchandisers.

• Led brand governance, reviews, and approvals for agencies and internal studios on category and seasonal campaigns exceeding $100 million budgets, ensuring precise brand representation and effective marketing strategy, contributing to 43% growth in eCommerce sales in 2019.

• Led brand direction for the Walmart+ launch campaign, which grew to over 32 million members as of September 2021, by working collaboratively with marketing executives and highlighting partnerships with Amex, Spotify, Instacart, and Nestle.

• Developed a cohesive brand identity and voice across all channels for Walmart Health and Wellness sub-brands: Health Center, Pharmacy, Vision Center, Virtual Care, and ReliOn insulin. Informed and motivated 25 million people to obtain free COVID-19 vaccinations from Walmart.

• Creative marketing leader for Walmart App, holding the top five in the Shopping category and achieving #1 every holiday season, receiving 4.7 stars from Android users and 4.8 stars from iOS users.

• Oversaw content creation for Walmart.com homepage, email, display, paid social, television, radio, mobile, in-store, print, direct mail, and out-of-home.

• Created unique celebrity-driven online experiences for product and brand launches with Lebron James, Jennifer Garner, Ellen DeGeneres, Katie Couric, Patti Labelle, Elton John, and Kristen Bell.

Group Creative Director Firewood US, CA, San Francisco September 2018 - January 2019

• Led a team of over 100 creative directors, art directors, designers, writers, illustrators, animators, and producers in creating design systems, marketing concepts, and video content for Google Workspace (G-Suite) and Google Enterprise for Education.

• Increased engagement and conversions by optimizing creative strategy and content for email, direct mail, and display ads.

• Authored project briefs and plans, estimated budgets and pricing, and forecasted team resources for print, web, and video work, resulting in millions of dollars of revenue.

Creative Director Freelance US, CA, San Francisco March 2014 - September 2018

• Serviced Apple, Edelman, Paul Allen’s Vulcan Inc, Wasserman Media Group, and other clients by providing creative direction, brand design, product marketing, photography, videography, and content production.

• Designed and developed websites for Vulcan’s Smart City Challenge and Great Elephant Census.

• Assisted agencies and startups in securing investments and winning new business by designing prototypes and delivering pitches.

• Developed product launch campaigns for Tree Top Apple Sauce and Kashi Cereal.

Group Creative Director Level Studios, Rosetta, Publicis U.S., CA, San Luis Obispo March 2011 - February 2014

• Led creative teams for diverse technology clients, Samsung, and Apple, to create award-winning work.

• Helped to create a Samsung loyalty program that stunned SXSW with out-of-home experiences.

• Established an independent international team to design and build the first official college and high school textbooks on the Apple iBooks platform, resulting in a revenue increase of 50% within one year.

• Authored brand guidelines for Samsung Mobile USA, crafted the retail experience at the Samsung shop at Best Buy, and created a global brand marketing campaign with videos for Samsung notebooks.

Creative Director, Head of Creative Sportvision U.S., CA, Mountain View December 2004 - March 2009

• Created new products for sports advertisers, broadcasters, and leagues that successfully launched on the Super Bowl, the MLB World Series, NBA Finals, PGA Tour, and the Daytona 500.

• Built a team of motion designers, 3D artists, and creative technologists to collaborate with the lab’s physicists, engineers, and programmers to deliver products combining creative and technical expertise.

• Created interactive multi-screen simulcast experiences and live television augmented virtual graphic effects for Coors, IBM, Honda, Chevy, FedEx, Sprint, ESPN, FOX, ABC, TBS, TNT, NBC, USA, CBS, NASCAR, PGA, and others.

• Led broadcast and internet-based entertainment products to a 75% increase in revenue.

• Increased viewership by designing the Yellow Line production software for NFL live broadcasts to display virtual lines of scrimmage, animated arrows, red zone, yardage stats, and player tracking, which helped viewers get more excited about the game.

• Invented FreezeCam, a US-patented camera technology developed in-house from a napkin sketch with a $200K budget, profited $2M in the first two-week run on the NBA, NHL, and HBO Boxing.

Creative Director, Founder, CEO Medicine Agency U.S., CA, San Francisco September 2003 - December 2010

• Founded the agency as a consulting and creative services company specializing in brand building, successfully launching three brands from concept to the salesroom floor.

• Opened a retail art gallery to provide clients with a showroom and event space and produced a live simulcast event from the gallery featuring musicians from Green Day.

• Planned and executed strategic direction, business development, and operations.

• Led brand marketing, creative strategy, content creation, and technical development for clients’ integrated projects.

• Served clients including Lucasfilm, Virgin Records, Hopeless Records, Blue Angel Vodka, Sagatiba USA Rum, DVS Shoes, The Berrics, Flip Skateboards, Element Skateboards, Deluxe Skateboards, Zazzle.com, CP Shades, as well as professional athletes Tully Banta-Cain and Brandon Biebel.

Art Director 411 Video Productions US, CA, Fountain Valley October 2001 - August 2003

• Directed the creation of the look and feel of print ads, packaging, DVD menus, point-of-purchase displays, and trade show booths by providing compelling concepts and art direction.

• Designed motion graphics for brand commercials (Vans, DC Shoes, Element Skateboards) and brand content for skate, surf, snow, and BMX video series.

• Contributed to the marketing strategy, creating loyalty programs, promoting events, and launching multi-channel campaigns featuring Tony Hawk, Bam Margera, and Jason Lee.

EDUCATION

Bachelor of Fine Arts Photography, Graphic Design Massachusetts College of Art & Design Boston, MA 1998, 2018

SKILLS

Brand and product launches, online retail, identity design systems, performance marketing, mobile and web technologies, photography, video, motion graphics, customer experience, brand design, and ADA compliance.

Soft Skills: Team building, mentorship, project planning, and budgeting. I am committed to cultivating a diverse, equitable, and inclusive work culture.

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere, Adobe After Effects, Adobe Lightroom, Figma, ChatGPT, Mid-Journey, Stable Diffusion.

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