Creative Director Digital Marketing
Resume:
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SUMMARY
A professional creative director with eight years of experience in the arts and entertainment industries. With sound business acumen and deep knowledge of communication design, interactive design, and business design concepts. Effective generated and implemented unique ideas and led creative teams.
EXPERIENCE
Director of Marketing & PR
Refresh Companies & Refresh Franchising
Akron, OH
Refresh is a multimillion Dollar Company that was listed on the Inc 5000 Nationals and Regionals with an A+ Better Business Bureau Score as a direct result of my work - This position is part of a team that requires extreme flexibility and the ability to switch between projects at the spur of the moment while adhering to tight strict deadlines.
Increased revenue for Refresh Companies through marketing efforts by 20% Created branding, mascot, multiple landing pages, website, and Adobe character puppet for Refresh Franchising
Presented research-focused ads that increased engagement and interest in Franchise offerings
Led a team of 3 in the creative and digital departments Created videos for marketing and Brand Awareness
Created Animated videos with the Superhero Mascot I created for advertisements and Brand Awareness
Created Streamlined Presentations for Sales process Managed 8 Social Media Accounts Daily
Wrote Press Releases for Awards
Managed Marketing Spend and Budget
Consulted on capital expenditures for production department Co-founder and Creative Director
SwissDuck Designs & Printing
Helsinki
Local Digital Marketing and Printing Company
Through Digital Marketing efforts, increased Revenue by 300% year over year
Manage personnel activities of the team (hiring, training, supervising, the delegation of tasks, continued development, etc.)
Conduct regular team meetings and individual 1:1 meetings to brainstorm, review projects, review what’s going well and areas of opportunity Positioned SwissDuck on the 1st place of the Best of Parma Heights Awards Created videos for marketing and Brand Awareness
Develop annual budgets and travel schedules
Collaborate with departments to ensure a consistent brand voice Managed Marketing Spend and Budget
Built Relationships with Business Owners in the Community EDUCATION
Associate of Arts- Business
Kent State at Stark
Canton
US NAVY
Engineering School
Great Lakes
AWARDS
Inc 5000 National List
Working as Director of Marketing & Pr For
Refresh Companies & Refresh Franchising
Creative Reputation Growth
Took Refresh from an f rating to an A+
within a month of being hired with the
Better Business Bureau
2022 Best of Parma Heights
Awards
Owner of SwissDuck Designs Print Shop
SKILLS
Adobe Creative Suite
Client Relationship Management
Typography Wordpress
After Effects Illustrator
Project Management Software
UX Design Copywriting Budgeting
Print Design Concept Development
Adobe Character Animate
RACHEL BATES
Creative Director
E +1-216-***-**** *******.******.*****@*****.*** q linkedin.com/in/captainrachelbates q www.RachelBatesDesign.com - Portfolio e North Olmsted Ohio
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CERTIFICATION
SEO Crash Course for Beginners & Intermediates
The key elements for creating an effective SEO strategy, by Semrush Academy
Project Management Professional
The Project Management Professional (PMP)® is the world's leading project management certification.
Adobe Illustrator
LinkedIn Skills Assessment
Fundamentals of digital marketing
Google - The Digital Garage
Content, Advertising & Social IMC
Google - Created by Northwestern University and powered by Coursera INDUSTRY EXPERTISE
Creative Direction / Art
DIrection
Budgeting & Planning
Graphic Design / User-
Centered Design
Brand / Identity
Video Production Photography
Social Media Management Team Management
REFERENCES
Autumn MacDaniels
Autumn’s Phone Number
Autumn’s Profile
linkedin.com/in/autumn-
mcdaniels-valine-61859a71
Autumn’s Email
*******@*****.***
Noah Carriger
Noah’s Phone Number
Noah’s Profile
linkedin.com/in/noah-carriger-
20b199161
Noah’s Email
************@*****.***
Jeffrey Schafer
Jeff’s Phone Number
Jeff’s Profile
linkedin.com/in/jeffrey-schafer-
b29932119
Jeff’s Email
**************@*****.***
Abdullah Alelew
Abdul’s Phone Number
Abdul’s Profile
linkedin.com/in/abdullah-alelew-
451b6422
Abdul’s Email
*****.****@*****.***
ADDITIONAL SKILLS
Video Production
Team Management
Animation
Problem Solving
STRENGTHS
Business Design
Building successful businesses that create
an impact.
Delivering Results
Focus on the key inputs and deliver them
with the right quality and in a timely
fashion.
Out of the box Creativity
Exceptional creativity and ability to
develop unique and innovative concepts
Leadership & Motivation
Strong leadership skills and ability to
inspire and motivate team members
Communication & Collaboration
Excellent communication and
collaboration skills, with a track record of
successful partnerships with clients and
colleagues
Technical Design
Deep understanding of design principles
and trends, with a keen eye for detail
Project Management
Strong project management skills, with a
proven ability to deliver high-quality work
on time and within budget
Marketing Strategy
Ability to think strategically and develop
effective marketing and brand strategies
Passion for Design
Passion for design and a commitment to
staying up-to-date with the latest trends
and technologies in the field.
Contact this candidate