Robert Nigro

Huntington Beach, CA *****

714-***-**** – Cell 714-***-****– Office

SUMMARY – PRESIDENT OF OPERATIONS, MARKETING & SALES

ANALYTIC SKILLS: Brand Analysis; Omniture, CoreMetrics, Google Analytic; SWOT Analysis; Database Analysis; Segmentation Analysis; Media, Demand, Competitive, Comparative, Client Acquisition and Performance Analysis, Ecommerce Analysis.

MARKETING STRATEGIES & TACTICS: Brand Management, Targeted Branding Platforms, Big Data Marketing; Google Adwords; SEO, SEM, EAI, CPC, CPL, CPM, PPC; Channel Marketing; Mobile (SMS) Marketing; Web & Mix Marketing; Direct Marketing; Video; Guerilla; Social Media; Email; Digital & Voice Broad Casting; On & Off-Line Surveys.

LEAD GENERATIONS: Utilizing all known platforms, Microsoft Dynamics 360 CRM, Sugar CRM, Custom Design emailer software, Database Spiders software, Database Management software to successful achieve the requested results. Once we have a target market, then we scrub our databases for target clients. Now we decide on the most successful platform to utilize and deliver our clients information to the generate quality leads for quality results.

PLATFORMS: TV, Radio, Print, PPC, Digital, SMS, Mobile Apps, All Social Media Sites, Facebook, Twitter, Pinterest, Tumblr, Four Squares, LinkedIn, Instagram, Digital/Electronic Billboards, YouTube, Ecommerce.

OPERATIONS & MANAGEMENT SKILLS: Recruit, Train, and Supervise Successful Sales Force; Strategic Product Planning & Development; Excel Written & Verbal Communication: Training Manual, Phone Scripts; Crafting Ad Copy in Text Voice, Digital, Print; Media Acquisition; Director of Call Centers; Executive Sales Director, Ecommerce Expert.

INDUSTRY EXPERIENCE: Finance – Micro Loans, Mortgages, Real Estate, Merchant Services, Ecommerce; Medical – Drugs, Devices; Healthcare; Hospitality: Travel – Hotels, Resorts, Cruises, Airlines; Auto; IT Solutions and Software – SaaS, CRM; Fashion; Entrainment.

DIRECT HIT Huntington Beach, CA

Marketing Research to Discover Solutions for Clients’ Challenges January 2000 to Present

President of Operations, Marketing and Sales

Direct Hit (DH) is a marketing research firm and advertising agency, with cutting edge analytics and the best programmers from around the world. I am proficient at:

Calculating & analyzing the demand for clients’ services/products in an array of industries

Building strong collaborative partnerships with product teams, and being adept at influencing product strategy and investment with consumer insights and data;

Insight to potential areas of concern, with recommendations to resolve all known issues;

Recruiting, supervising, managing, training, and developing selling procedures for sale agents;

Identifying & clarifying client’s product/service line to recommend proven marketing strategies

Defining Branding

Utilizing mix marketing of social, digital, mobile & traditional medias to launch branding.

Creating & implementing strategic databases; marketing concepts, ad copy in all known medias,

Created Mobile Division for DH’s client to establish Mobile Presence. www.UrMk.com .

.ACCREDITED HOME LENDERS NASDAQ: LEND Orange, CA

VP of Western US Mortgages (Division of Indy Mac) August 1999 to August 2009

Developed new region to one of the top performing regions within 6 months

Recruited many of Accredited top producing employees.

Established new broker relationships, targeting large volume shops.

Increased net revenue by maintaining the lowest cost center in the nation.

FIRST FIDELITY FINANCIAL A Mortgage Banking Company Newport Beach, CA VP of Wholesale Mortgages (Division of Country Wide) February 1994 to August 1999

Started the wholesale division

Recruited, trained and supervised all Account Executives.

Authored all training manuals, telephone scripts, initial meeting and follow up letters scripts

Overcame all challenges put before A.E.s/Wholesale Division in

Establishing Mortgage Brokers as a client. Assisted most of A.E.s in closing their accounts.

Identified, solved and implemented programs to take accounts from market leaders.

First month submitted over 17 million in non-prime loans.

EDUCATION

CHAPMAN UNIVERSITY Orange, CA

BSBA, (3.65 GPA) Graduated February 1994

CALIFORNIA STATE UNIVERSITY Long Beach, CA

MBA NOT COMPLETED (4.0 GPA) January 2001

VOLUNTEER CHARITY

FRESH START SURGICAL GIFTS San Diego, CA

Non-profit organization

Skills

Sales

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Marketing

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Customer Service

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Leadership

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Management

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Social media management

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Analysis skills

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Project management

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Business development

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Process Improvement

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Databases

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Branding

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Digital Marketing

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Budgeting

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Strategic Planning

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