Susan Martino

Wilmington, NC

m: 315-***-****

LinkedIn

Professional Summary

Results-driven professional with career-long record of value-based sales, new business development, and customer relationship management success for leading organizations

Accomplished 15 years’ sales experience, self-motivated, and driven sales professional highly regarded for cultivating a strong background in B2B and B2C sales processes, effectively communicate company value propositions, product vision and capabilities to potential customers, developing new/current business opportunities, and building strategic relationships. Dedicated leader with a proven history of building and motivating high-performing sales teams that exceed quotas and surpass all expectations. Increase client retention rates by rapidly identifying unique customer needs and establishing rapport. Organized and a keen eye for detail, with demonstrated ability to prioritize and manage multiple projects simultaneously, executed policies that ensured compliance with quality standards. Leverage strong communication skills to foster long-lasting relationships with colleagues, clients, and stakeholders, networking and performing outreach to increase brand awareness/exposure and grow clientele. Thrive in fast-paced, collaborative, and diverse environments while managing time efficiently, meeting sales goals and working effectively independently and/or collaborate with a team in a professional and ethical manner to serve clients/customers and increase goodwill and profits for companies. Reduced company costs annually by an average of 30%.

Core Competencies

New/current Business Development

Strategic Market Planning/ARR

Customer Service/Networking

Market Analysis/Product knowledge

Brand Development

Marketing Strategy

Communications

Lead Generation

Relationship Building/CRM

Budget Management

B2B/B2C Sales

UCaaS & SaaS

MS/Quick Book Products

Professional Experience

Upstate Premier and Glory Mortgage, NC, NY, and FL, October 2022 to 5/2/2023

MORTGAGE LOAN ORIGINATOR

Execute daily prospecting activities online via Zoom as well as in-person via networking, community involvement, and events; process generated leads; assist with pre-qualifying/qualifying activities.

Orchestrate the loan origination process by ordering credit reports, appraisals, and preliminary title reports, and completing other necessary tasks.

Evaluate applicants’ financial status, credit score, and property evaluations to determine loan feasibility.

Administer mortgage loan applications throughout the end-to-end sales cycle, from prospecting to mortgage approval.

Coordinate with the mortgage company to develop prospects and build a sales pipeline via calls with customers.

Partner with the customer success department to ensure sustainable account growth across the customer journey by prospecting, building & maintaining CRM, Online (SaaS-style platform) and in person exposure of company and services (types of mortgages).

Forge and cultivate strategic, long-term relationships with clients to expand the business reach and generate referrals.

Collaborate on a team of 10 to support the attainment of goals and quotas established by the company.

RE/MAX Lifestyle, North Syracuse, NY, January 2019 to January 2023

REAL ESTATE BROKER

Demonstrated extensive expertise in leading high-performing teams—both in-person and remotely.

Completed daily prospecting activities both in-person and remotely via networking events, community involvement, and Zoom.

Participated in local events and trade shows to network with potential customers and industry stakeholders.

Fostered B2B and B2C relationships with clients, industry partners, and vendors.

Oversaw the end-to-end sales process, including prospecting, discovery calls, product demonstrations, business presentations, proposal deliveries, contractual negotiations, and successful deal closures.

Organized and facilitated in-person presentations and online webinars to increase brand awareness and exposure, resulting in new business/agent/employee developments.

Aligned objectives and bridged communications with the marketing team to develop and execute targeted, sales-driven email campaigns to boost lead and agent growth.

Advised and assisted consumers in obtaining financial pre-approvals.

Showcased expertise in up-selling and cross-selling properties and services to the existing client base.

Piloted the creation of engaging property landing pages personalized for each property to increase web traffic, re-engage both past and current customers, attract new customers, and increase Google Analytics.

Tracked contractor progress to ensure proper material selections & install performance, effective change implementations, and safety compliance to ensure on-schedule job completion.

Partnered with agents and consumers to select, negotiate, and coordinate new construction with local contractors.

Tracked sales metrics and generated analytical reports for team and account evaluation purposes.

Recognized opportunities for improvement and initiated necessary changes to support company growth and success; Virtual Assistants, Web Based Platforms, Document Management/Compliance Systems

Identified strategies to proactively address and solve potential as well as to effectively address existing ones.

Fostered outstanding client-real estate agent experiences and consistently secured glowing client reviews; utilized CRM software, SaaS, UCaaS platforms and other channels to streamline communications, increase productivity, reduce work hours and to maintain relationships post-closing.

Employed QuickBooks, Microsoft and various other applications to track commissions, direct deposits, and vendor AP/AR.

Aspect Real Estate Property Management, North Syracuse, NY, June 2005 to January 2023

REAL ESTATE BROKER

Applied extensive real estate skills to assist investors and after-sale clients with property management and leasing services for single-family and multi-family properties, Airbnb, and STR to get them fully rented for the highest price.

Advised clients selling or purchasing properties by addressing their everyday property management needs.

Booked photographers or personally shot photos of property interiors and exterior, then compiled detailed property descriptions for marketing purposes; hosted open houses, listed properties for rent/purchase in MLS/online resources; increased exposure while simultaneously achieving high occupancy rates and income.

Screened tenants utilizing SaaS applications, QuickBooks, Been Verified, Smart Move, and Investor or MLS leases.

Recruited, vetted, and onboarded contractors in compliance with established guidelines and standards.

Guided property owners after purchase in conducting background and credit checks for potential tenants if renting properties with limited property management service contracts.

Assembled and processed the necessary service contracts and purchase orders.

Navigate in-person and online channels such as networking events, community involvement, and Zoom to prospect for additional properties and property owners.

Monitored and re-ordered supplies as needed to keep on-site office staff adequately stocked.

Administered and updated property compliance files for each property to support the effective execution of annual audits.

Fostered outstanding client-real estate agent experiences and consistently secured glowing client reviews; utilized CRM software, SaaS, UCaaS platforms and other channels to streamline communications, increase productivity, reduce work hours and to maintain relationships post-tenancy to assist tenants with future real estate endeavors.

Distributed monthly rent statements; coordinated tenant appreciation gifts and events.

Supervised service requests through tenant work order system and dispatched contractors accordingly, resolved other reported tenant concerns in a timely and effective manner.

Communicated and shared updates with Project Managers and Assistant Project Managers in assigned territories to discuss job progress.

Attended walk-throughs and inspections, resolved issues with job sites and subcontractors, and evaluated jobs for safety issues, adequate quality, and material management, as well as scheduling, invoicing, and merchandizing activities.

Orchestrated payments to/from property owners, tenants, and/or contractors via direct deposit in QuickBooks; examined and approved property accounts payable invoices.

Established and maintained sustainable relationships with agents, brokers, builders, employees, prospects, and clients to ensure high customer satisfaction.

Fielded, followed up with, and monitored Google reviews, synched reviews across various social media platforms.

Previous Experience

Aspect Real Estate & Consulting, Inc., North Syracuse, NY, January 2006 to January 2023 REAL ESTATE BROKER

Demonstrated extensive expertise in leading high-performing teams—both in-person and remotely.

Completed daily prospecting activities both in-person and remotely via networking events, community involvement, and Zoom.

Participated in local events and trade shows to network with potential customers and industry stakeholders.

Fostered B2B and B2C relationships with clients, industry partners, and vendors.

Oversaw the end-to-end sales process, including prospecting, discovery calls, product demonstrations, business presentations, proposal deliveries, contractual negotiations, and successful deal closures.

Organized and facilitated in-person presentations and online webinars to increase brand awareness and exposure, resulting in new business/agent/employee developments.

Aligned objectives and bridged communications with the marketing team to develop and execute targeted, sales-driven email campaigns to boost lead and agent growth.

Advised and assisted consumers in obtaining financial pre-approvals.

Showcased expertise in up-selling and cross-selling properties and services to the existing client base.

Piloted the creation of engaging property landing pages personalized for each property to increase web traffic, re-engage both past and current customers, attract new customers, and increase Google Analytics.

Tracked contractor progress to ensure proper material selections & install performance, effective change implementations, and safety compliance to ensure on-schedule job completion.

Partnered with agents and consumers to select, negotiate, and coordinate new construction with local contractors.

Tracked sales metrics and generated analytical reports for team and account evaluation purposes.

Recognized opportunities for improvement and initiated necessary changes to support company growth and success; Virtual Assistants, Web Based Platforms, Document Management/Compliance Systems

Identified strategies to proactively address and solve potential as well as to effectively address existing ones.

Fostered outstanding client-real estate agent experiences and consistently secured glowing client reviews; utilized CRM software, SaaS, UCaaS platforms and other channels to streamline communications, increase productivity, reduce work hours and to maintain relationships post-closing.

Employed QuickBooks and various other applications to track commissions, direct deposits, and vendor AP/AR.

Education and Credentials

Licenses and Certifications

Real Estate Broker, NY, 2005 to Present- In the process of obtaining NC Provisional Broker License

Mortgage Loan Originator, NY, NC.FL, 2023 to Present

Notary Public, NY, 2005 to Present

Real Estate Negotiation Expert, 2019

Accredited Buyers Representative, 2009

Awards and Honors

Realtor of the Month -Women of Upstate NY Magazine

Syracuse, NY • January 2017 — February 2017

I was featured in the Women of Upstate NY as Realtor of the Month.

My 15 yr successful journey in real estate has been well recognized by my clients and the community.

Professional Affiliations

Women in Business, Top Women in Real Estate, Business Mastermind, NYSAR, NAR, MLS,ABR,SFR, REBI

Ambassador Leadership Greater Syracuse · Apprenticeship

The mission of Leadership Greater Syracuse is to inspire current and future leaders to make a difference in the community where we live and work by empowering diverse people with the skills, knowledge, confidence, and connections to affect change both in the workplace and in the community.

Areas of Experience: Civic Engagement, Business Development, Personal Development, Political Leadership Institute

Volunteerism

I have volunteered many times throughout the years at the Boys & Girls Club, Home Headquarters, and numerous Community Events

Additional Information

Languages: English

Technical Proficiencies: QuickBooks, Microsoft Office Suite, Salesforce, Follow Up Boss, KV Core, HubSpot, UCaaS and SaaS cloud platforms.

Interests: Volleyball (competitive and recreational), traveling, photography, literature, hiking, listening to music

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