adxg5f@r.postjobfree.com
https://www.linkedin.com/services/page/
3144a330963b137b44/
www.solfeggio9.com
Orlando, Florida
C O N T A C T P R O F I L E :
E x c e p t i o n a l S a l e s, B r a n d M a r k e t i n g, a n d S p e c i a l E v e n t s p r o f e s s i o n a l w i t h 3 0 y e a r s o f m a n a g e m e n t s k i l l s t o s e l l, d e s i g n, d e v e l o p, d r i v e, i m p l e m e n t a n d m a n a g e n e w b u s i n e s s d e v e l o p m e n t, c u s t o m e r s e r v i c e, c o a c h i n g & m e n t o r s h i p, r e t e n t i o n s t r a t e g i s t, a d v e r t i s i n g, s o c i a l m e d i a a n d s p e c i a l e v e n t p r o d u c t i o n f o r t h e E n t e r t a i n m e n t, H o s p i t a l i t y, L u x u r y R e t a i l, C o r p o r a t e, W e l l n e s s, F i n a n c i a l S e r v i c e s a n d C o n s t r u c t i o n i n d u s t r i e s . S K I L L S
E D U C A T I O N
W O R K E X P E R I E N C E - O P E N T O W O R K
Luxury Sales
Brand Marketing
Communication
Presentation / Public Speaking
Leadership
Customer Service
Creative / Visionary
Design Concepts to Implementation
Storytelling / Pitch Concepts
Building / Maintaining Relationships
Authentic
Ethical/Moral & Trustworthy
FLORIDA STATE LIFE, HEALTH & ANNUITY
LICENSE
FASA/BASA SECURITY & FIRE ALARM AGENT
CERTIFIED LEVEL I, II, III - SOUND
VIBRATIONAL THERAPIST
CERTIFIED LIFE / WELLNESS COACH
CERTIFIED CULTURAL EXPERT - LUXURY
EVENTS AND WEDDINGS
REGIONAL DIRECTOR MARKETING, PROMOTIONS & SPECIAL EVENTS National HomeCraft, LLC
Responsible for the digital strategy, ensuring website is kept dynamic and up to date enhancing the customer journey with National HomeCraft
Work with agencies to deliver a cutting-edge SEO, Review, and Geo Targeting strategy to improve lead generation and customer service through Call Center engagement, through sales & construction phase.
Work with direct mail agencies for a wider marketing strategy including digital mobile applications, boost campaigns, and email blast campaigns within a higher profile market segment. Work with third-party to deliver partner integrations through print, digital and live special events Responsible for the CRM including marketing landing pages, email automation, sales report and marketing costs analysis, live promotional event analysis, and advertising campaign analysis Daily analyzing the digital analytics and regular reporting on the Google metrics, website conversion / drop out and engagement to drive performance, conversion and retention. Supports any digital lead generation, text marketing campaigns, including social ad campaigns and PPC run by third parties
Review and improve the company's online presence across multiple channels from Google reviews, Trust Pilot Review and Quality Guild Reviews
Respond to Increased company revenue by 41% from June, 2022 through November, 2022. Grew company marketing & events from regional to national scope by implementing strategic digital, television, radio, social media, print, and live promotional events. Secured 15 new live events in the first 2 months of role, increase sales by 30% Developed and launched new industry marketing initiatives with Keller Williams Real Estate Agents / Brokers, MHVillage (Mobile Home Communities), Veterans with Disabilities, Senior Wellness Campaigns
Grew the top 10 counties revenue by 62.3% within the first six months of assuming the marketing role.
June, 2022 - March 2023
L A N G U A G E S
English
French
D E B R A H E R T Z O G
R E G I O N A L D I R E C T O R
M A R K E T I N G & S P E C I A L E V E N T S
CONSULTANT / CONTRACT VENDOR ROLES
Apple One Job Placement Agency
Robert Half Job Placement Agency
Cashmere Hotel Group / The Dolebra Group - Bali - Back to Beautiful Post Pandemic Campaign July 2020- - June 2022
SENIOR ACCOUNT EXECUTIVE - Core Commercial
JOHNSON CONTROLS - Smart Building Technology - Territory Senior Account Executive/Sales
*Note, during 2020 through 2022 my role as Senior Account Executive for Johnson Controls was eliminated due to the pandemic.
May 2019 - July 2020
DUAL ROLE - DIRECTOR OF SALES / LIFE & WELLNESS COACH September 2015 - January 2019
DIRECTOR OF SALES, CATERING & GROUP
ORLANDO Grande Lakes - Orlando, Florida
HALF MOON BAY - Half Moon Bay, California
LAGUNA NIGUEL - Laguna Niguel, California
LOS ANGELES - Los Angeles, California / JW Marriott Los Angeles - LA LIVE RITZ CARLTON HOTEL COMPANY - Multiple locations
June 2003 - September 2015
JW Marriott Resort & Spa - Palm Desert, California - Biggest Loser Resorts The Biggest Loser Resort - Head Life/Wellness Coach and Director of Sales DIRECTOR OF PR, MEDIA, FASHION & SPECIAL EVENTS
SAKS FIFTH AVENUE, Orlando & Tampa, Florida
December 1999 - June 2003
OWNER / VP MARKETING & PROJECT MANAGEMENT
SHOW PRODUCTION RESOURCES - Large-scale event production September 1992 - December 1999 SENIOR SALES MANAGER - NICHE MARKETS
WALT DISNEY COMPANY - Lake Buena Vista Florida - Creative Entertainment March 1984 - September 1992
A W A R D S / R E C O G N I T I O N
JW Marriott International Global Sales Team of the Year - Los Angeles, 2010, 2011, 2012
Ritz-Carlton Laguna Niguel - Golden Circle Team
National Winner - Catering - Laguna Niguel, CA
JW Marriott Los Angeles - Chairman's Award Winner - 2010 St, Kitts, Virgin Islands
Ritz-Carlton Half Moon Bay - Chairman's Award Winner
- Barcelona, Spain
Ritz-Carlton International Steering Committee Member
- Selected by Corporate Ritz-Carlton
SAKS Fifth Avenue - PR, Media Support Director of the Year - Orlando, FL
Strategic Brand Marketing/ Digital Campaigns / Social Media Campaigns / Television / Radio Promotions / Direct Mail / SEM Campaigns / Marketing Art & Design, AD Design / Catering / Food and Beverage / Menu Planning / Pre-Launch & New Hotel Openings / Conceptual Visual / Planning & Strategy / Sales / Project Management / Forecasting / Brand Positioning / Pitching Concepts / Story Telling / Coaching & Mentoring
/ Verbal and Written Communication / Public Speaking / Presentation Design & Pitch / Facilitation / Workshops / Health and Wellness / Event Development, Concepts, Production / High-Scale Event Production / Conflict Resolution Skills / Social Media / Public Relations / Creative Writing / SEO / Sound Healing and Group Sound Events / Adobe Illustrator / Construction Marketing / Promotions Team Training
& Development
Achieved average of 95% in mystery SHOP Calls individually and 90% Team Score. Increased sales revenues by 106% YOY from 2007 vs 2008 Contracted 5 new galas for the hotel
Increased sales 325% YOY from 2005 vs 2006
Created and designed vendor orientation training program for all local vendors Pre-Opening Hotel staff - Increased sales revenues by 26% YOY 2003 vs 2004. Increased sales YOY from 2000 - 2003 - Special Event Sales, Galas, Vendor Trunk Shows
- 68%
Launched "Key to the Cure" Charity event in 2001, 2002, and 2003. Additional Career Achievement / Successes:
Ritz Carlton / JW Marriott Los Angeles - LA LIVE - 2009 - 2015 Achieved 135% increase in sales revenues over budget year 1. Achieved 101% to 104% increase in sales revenues over budget subsequent years Ritz Carlton, Laguna Niguel, California - 2008 - 2009 Ritz Carlton Half Moon Bay, California - 2005 - 2008 Ritz-Carlton Orlando, Grande Lakes 2003 - 2005
SAKS Fifth Avenue, Orlando, Tampa Florida - 1999 - 2003 Technology & Software Applications / Administrative Expertise 72 WPM / 98% accuracy
Data Management / Eligibility Specialist /Administrative Support / HR Office Support / Creative Project Management / Call Center, Power Point, Microsoft Teams, Salesforce/Lightening, Compass, Delphi, Neighborly, Adobe Illustrator, Shutterstock Design Program, Word, Office 360, Excel, PowerPoint, Canva Design Program, Perceptive, SharePoint, PeopleSoft, Kronos, Timekeeper, Data Axle/Genie, Lead Perfection, Simple Texting Platform, Website Design, AI Integration High End Smart Building Technology, Camera Surveillance, Monitoring, Fire/Burglar Alarm Agent Licensed Insurance Agent - Florida 215 References Available. Open to Relocation. SAKS Fifth Avenue - PR, Media Support Director of the Year - Orlando, FL 2005 Avatar Event with the Blue People / James Cameron – Earth Day 2013 Human Rights Campaign LA Gala 2011, 2012, 2013, 2014, 2015 American Music Awards – After show events - Los Angeles 2010, 2011, 2012, 2013 VIP Green Room Events – Los Angeles - Various World Movie Premiers (John Carter, August Osage County, Weinstein Productions and Press Junkets)
GLAAD Media Awards / Gala – 2013, 2015
Writers Guild of America Awards / Gala – 2013, 2014 Freemantle Media / American Idol Finale – Los Angeles / Staples Center - Private Event (Pre/Post Finale) MTV Video Music Awards – White and Red-Carpet Events – Los Angeles Live Coverage 2010, 2011 Grammy Red Carpet Events – Los Angeles 2011, 2012, 2013 AMA Music Awards and Red Carpet After-Party – Los Angeles 2010, 2011, 2012, 2013 World Premier – John Carter, James Cameron – Avatar 2013 LA Chamber of Commerce Inaugural Dinner – Los Angeles Gala 2010, 2011, 2012, 2013 2014 TOBY Awards – 2010
Press Junkets – Los Angeles 2010, 2011, 2012, 2013, 2014 EQality California – Los Angeles Gala 2011 – Bill Clinton, Charlize Theron, Betty White, Chloris Leachman A Night in Real Florida with Chef Emeril Lagasse – Orlando Sentinel – Overstreet Ranch / Kissimmee Fandemonium – Community Event / Orlando Magic / DeVoss Family – Sold/Managed Empowered in Paradise – Wellness Retreats (Sedona, Malibu, Palm Desert, Bali) London’s Grand Christmas Parade – London, England – 1994 – Associate Producer World Cup Opening Ceremonies – Associate Producer (Citrus Bowl – 1994) SAKS Fifth Avenue large-scale couture fashion show productions (1999 – 2003) SAKS Fifth Avenue – Key to the Cure Charity Event(s) – 2001, 2002, 2003 SHOW PRODUCTION RESOURCES – VP Marketing & Sales
Disney’s Magic Music Days Launch / 55 City National Tour and national Trade Shows (48 yearly trade shows across the US) - First ever launch marketing and sales team (Now Disney's Y.E.S. Program) NBC Studios Executive Meetings, Conferences, and management planning meetings. (2010 – 2015) Corporate Meetings, Conferences (large-scale, medium and small executive board meetings) DEBRA HERTZOG RESUME
ADDENDUM / LOCAL SOCIAL CATERING & SPECIAL EVENT MANAGEMENT & PRODUCTION The following is a sampling of Special Event Sales, Management and Event Productions that I have been responsible for driving the sales and event productions over the course of my career: Responsibilities include:
Conducting sales, site visits, mapping logistical footprint(s) for multi-day events, galas, conferences, weddings, luxury/couture fashion show production and Red-Carpet Events. Negotiated all sales terms, contract negotiations, terms of event scope, meeting space, food and beverage revenue, sleeping room revenue and accounting invoicing/billing/collections for repeat business year over year:
- Live Events / Promotional Events (Domestic and International)