Customer Service Level Positions

GARY RATAY

Palm City, FL ***** ********@*******.*** 804-***-****

SENIOR LEVEL SALES LEADER

Established track record in the consumer products industry with progressive responsibility covering 20 consecutive years of topline sales growth and bottom-line improvement. Strong leadership skills with a personal passion for developing highly motivated, high performing, revenue generating sales teams. Additional areas of expertise include the following:

Analytics & Forecasting

Category Management

Trade Marketing

Sales & Broker Management

Digital Marketing

Customer Service

Operations

Supply Chain

Marketing

PROFESSIONAL EXPERIENCE

REYNOLDS CONSUMER PRODUCTS, St. Louis, MO

Director Central Region (2016-Nov. 2022)

Managed 32 customers, 6 Division Managers, 2 Full-Service Brokers and 2 Administrators

Led the Central Region to 5 consecutive years of profitable growth by leveraging innovation, sales strategies, and customer insights.

Attained topline sales volume of $275M through increased points of distribution and revamped trade programs for Tier 1 and Tier 2 customers.

Led the country in driving new points of distribution by utilizing sales trends, customer insights, and incentive programs aimed at delivering maximum performance.

Drove growth by an average of 10% with top 5 customers (Topco, AWG, UNFI, Meijer, Big Lots).

Spearheaded a revamped trade strategy for the largest Co-Op in the country that led to 2x growth to $36M over a 5-year period.

Director Eastern Region (2012-2016)

Managed 6 Division Managers, 2 Full-Service Brokers, and 2 Administrators.

Led growth for 5 consecutive years with National and Regional Accounts.

Delivered growth every year for a territory of $260M.

Led the nation in new distribution objectives.

Held Director level positions in the areas of Grocery, Mass, Dollar, and Broker Operations (2003-2012)

Managed 3 District Managers, 15 Account Executives and 6 Broker Personnel

Led all sales strategies and execution for leading customers such as Wal Mart, Target, Kroger, Publix, and AWG.

Grew topline sales 9 years consecutively thru driving points of distribution and customer segmentation.

Led all sales functions, trade strategy, and broker operations for all classes of trade for a $225M territory.

Developed several reports and templates which were adopted and utilized by Reynolds and became common tools, providing much improved insights on the success of national product launches based on ACV%. These tools also assisted in holding all members of the sales force more accountable.

Established performance criteria for excellence, including revised strategy for Wholesalers which later became common tools of our sales force.

REYNOLDS CONSUMER PRODUCTS (Continued)

Region Business Manager (2001-2003)

Supervised 10 Account Executives and 1 Broker Rep for a $100M sales territory.

Led all grocery regions in annual performance with 105% to plan.

Developed templates for tracking progress on distribution and merchandising initiatives.

Area Business Manager (2000-2001)

Supervised 9 Senior Account Executives for National Accounts in the Eastern Region.

Managed a sales territory of $60M and a MDF budget of $3M.

Developed various tracking templates for monitoring performance.

National Trade Manager (1999-2000)

Served as the sole liaison for Sales and Marketing, developed, and communicated programs and strategies to maximize profitable growth and market share.

Sole development of the first Telemarketing Program which improved efficiencies for all customers.

EDUCATION

M.B.A, Nichols College, Dudley, MA

B.S. Degree, Marketing, Southern Illinois University, Edwardsville, IL

TRAINING & SKILLS

Category Management Training

Consultative Selling, Dechert Hampe

Category Solutions, Summit Partners

Best Practices, The Partnering Group (TPG)

Karrass School of Effective Negotiating

CAREER AWARDS & SELECTIONS

Selected to Broker Review Committee for Reynolds Metals

Received 3 Director of the Year Awards

Received Creative Sales Award

TECHNICAL PROFICIENCY

Microsoft Office: Excel, PowerPoint, Word, and Outlook

IRI Analyzer, AC Nielsen Nitro, AC Nielsen Panel Data, and Spectra.

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