Marketing Specialist
Resume:
****************@*****.***
www.linkedin.com/in/laurabeth
scott
Responsible for full-cycle recruitment for Sales, Marketing, Analysts, Talent Acquisition, and entry-level Software Engineer roles.
Curated compelling outreach messages to capture the attention of passive candidates using LinkedIn Recruiter.
Awarded Human Resources Department Recognition Award for leading the University hiring program. Led hiring initiative for the University internship program including sourcing, recruiting and marketing strategy, attending career fairs hosted by universities, hiring, and extending and closing the full time return offers given after internship completion.
Persuaded both active and passive candidates to join Varis. Exceeded hiring goals 150%.
Crafted company-wide promotional recruitment content to post on LinkedIn. Negotiated and extended offers, achieved offer acceptance rate of over 90%. Implemented marketing strategies and sourcing techniques to target and hire candidate, drive traffic to job posts and website, and encourage brand awareness.
C O N T A C T
S K I L L S
W O R K E X P E R I E N C E
E D U C A T I O N
BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION
Marketing
Auburn University
2017-2020
GRADUATED SUMMA CUM LAUDE
IN 3.5 YEARS
TALENT ACQUISITION SPECIALIST
VARIS SEP 2021- DEC 2022
L A U R A B E T H S C O T T
APPAREL PRODUCTION MARKETING COORDINATOR
NFINITY ATHLETIC
Generated and issued all custom wear purchase orders to both international and domestic manufacturers. Earned a 12% increase in salary after 90-day review for exceeding established goals, including process and operations excellence.
Improved customer satisfaction through reducing production and delivery turn time by 2 weeks through improved processes, efficient communication with all parties, and consistent tracking. Analyzed market trends to produce new apparel to match our customer needs. Designed custom wear and marketing material for the apparel and direct sales team. Assisted in the creation of marketing strategies to support new product launches, yearly catalog, events, and seasonal contests.
Organized and coordinate fittings and photoshoots with influencers. DEC 2020- SEP 2021
C E R T I F I C A T I O N S
SOCIAL MEDIA INTERN
FIORE BOUTIQUE MAY 2020- AUG 2020
Ensured sales through building relationships with customers and extensive product knowledge.
Published enhanced product and image descriptions on Ecommerce platforms. Promoted brand by producing content for Instagram and Facebook, including try on videos, live stream videos, and styling outfits.
Boosted sales through promoting sales and new arrivals on all social media platforms. MARKETING INTERN
SNIPITZ DEC 2019-MAY 2020
Conducted market analysis of direct and indirect customers. Collaborated with a team of international app developers to provide insight and ensure consistency of brand messaging.
Assessed over 100 possible logos and branding materials. Social Media Management
Sales
Negotiation Skills
Influencer Management
Marketing Analytics
Branding
Adobe Creative Suite
Social Media Strategy
Market Research
Content Creation
Paid Social Marketing
Organic Social Marketing
Cold Calling
Google Analytics Individual
Qualification
Hubspot Academy Content
Marketing Certification
Hootsuite Platform Certification
Hootsuite Social Marketing
Certification
Results Driven Relationship Builder Creative Strategist SOCIAL MEDIA SALES CONSULTANT
SOCIALLYIN JAN -APR 2023-
Worked with clients to develop and implement marketing strategies for social media channels. Provided social media consultations to help clients successfully integrate social into their brands. Analyzed social media campaigns and activities to ensure effectiveness, making recommendations for enhancement.
Studied current social media trends and tools to create timely and engaging content optimized for platform use and intended audience.
Santa Rosa Beach, FL
SOCIAL MEDIA INTERN
SAGE CLOTHING
MAY 2019- AUG 2019
Created and scheduled 7+ social media posts per week for Instagram and Facebook. Track each social media account's analytics to identify successful posts. Engaged with the boutique's audience on social media through comments and messages.
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