Communications Specialist Marketing

HEIDI WEBER

Corporate Communications

**********@*****.*** • 770-***-****

LinkedIn • Atlanta, GA

PROFILE

Dynamic communications professional with over 20 years of proven expertise driving brand advancement, increasing revenue, and transforming marketing campaigns into lucrative ROIs. Highly-skilled at creating engaging client-centric content to promote product sales for global brands. Articulate negotiator building and maintaining robust stakeholder/client relationships to engender sustainable business growth.

AREAS OF EXPERTISE

Public Relations/Communication

Web/Email/Social Content Development

Sales & Marketing Content Collateral

Event and Special Project Management

Brand Advancement/Media Coverage

Stakeholder/Partner Management

Training & Development

Case Studies & Sponsorships

Product/Business Development

EDUCATION

Bachelor of Arts, English & German

Stetson University

PROFESSIONAL TRAINING

Dale Carnegie, Human Relations & Communications (coaching candidate)

Social Media Marketing Summit, Washington DC

Facilitation Methods, Emory University

PROFESSIONAL EXPERIENCE

Consultant - Marketing Communications, 2021 to present

Shiftboard, Seattle, WA

Yamaha Motor Corporation, Kennesaw, GA

Marketing Content Manager, 2017 to 2020

Prime Care Technologies, Inc., Duluth, GA

Drive brand advancement through strategic marketing campaigns, sales collateral, blog posts and engaging content development. Assessed consumer trends to align content plans with audience interests and business objectives. Utilized educational webinars to engender new leads to promote success of post-acute and long-term care operators.

Leveraged effective HubSpot email/social marketing campaigns to increase organic search and webinar attendance.

Increased lead generation by attracting 1,2K+ visitors at virtual trade shows.

Improved business performance and generated revenue by closing sales for IT/SaaS provider.

Communication Coordinator, PR & Dealer Education 2012 to 2017

Yamaha Marine Group

Spearhead business communications and public relations. Developed quarterly dealer newsletters to highlight promotional campaigns and products for 2000 dealer+ body. Acquired product placement prospects by securing sponsorships and effectively managing case studies. Initiated internal corporate intranet to improve loyalty, communication, and staff collaboration.

Achieved business goals and objectives through robust dealer/staff communication, e-learning initiatives, nationwide press events and media coverage.

Augmented Yamaha dealer training with 24 new CE business and product modules.

Enhanced brand loyalty by creating customer inclusivity through monthly employee and enthusiast newsletters.

Additional Experience

Corporate Communications Manager, PR, Porsche Cars North America, Inc.

Writer/Communications Specialist, Marketing Communications, MCI Business Marketing

Content and Proposal Manager/E – Sales Applications, MCI Business Marketing

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