Digital Marketing Specialist

Nilima Akter MIm

Uttara, Dhaka - Bangladesh

Dhaka, 1230

+880 161*-******

***************@*****.***

Objective:

Results-driven and experienced Google Ads Strategist with a deep understanding of digital marketing and a passion for driving eCommerce growth. Seeking a challenging role to leverage my expertise in developing effective advertising campaigns, optimizing conversion rates, and delivering measurable results for clients.

Education:

Bachelor of Business Administration - BBA

Daffodil International University-DIU, Bangladesh

2019-2022

Skills:

- Google Ads Campaign Management

- Google Analytics and Tag Manager

- Search Engine Optimization (SEO)

- Search Engine Marketing (SEM)

- Conversion Rate Optimization

- Data Analysis and Reporting

- A/B Testing

- Landing Page Optimization

- Digital Advertising Strategy

- Project Management

- Excellent Communication Skills

Experience:

Google Ads Strategist

Lav’s Salone, United State

2021-2022

Developed and implemented Google Ads campaign strategies to promote sales across various channels.

Created and managed different types of Google ads (Search, Display, Shopping, and video) to achieve business goals and maximize ROI.

Conducted in-depth keyword research and competitor analysis to optimize campaign performance and increase conversions.

Monitored campaign metrics and KPIs, made data-driven optimizations, and performed A/B testing to improve ad performance.

Collaborated with the eCommerce team to identify growth opportunities and presented analytic findings to guide decision-making.

Optimized paid search landing pages to enhance user experience and increase conversion rates.

Successfully managed multiple projects simultaneously, meeting objectives and deadlines.

Digital Marketing Specialist

Children's Wisconsin, United State

2022-2023

Assisted in developing digital marketing strategies to increase brand awareness and drive website traffic.

Managed social media advertising campaigns on platforms such as Facebook and Instagram.

Conducted keyword research and implemented SEO techniques to improve website visibility and organic rankings.

Created and optimized email marketing campaigns to engage subscribers and drive conversions.

Analyzed campaign data, generated reports, and provided actionable insights for performance improvement.

Collaborated with cross-functional teams to ensure consistent brand messaging across all digital channels.

Certifications:

- Google Ads Certification

- Google Analytics Certification

Additional Information:

- Strong understanding of website management principles and best practices.

- Constantly staying up-to-date with the latest trends and advancements in digital marketing.

Contact this candidate