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Heavy Equipment Manager Sales

Alpharetta, GA
May 30, 2023

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Page *

Aug **** – Nov ****

Faheem Mohammed

C o n t a c t P r o f i l e

*** ********* ***** **

Alpharetta GA 30009



(May 2005)

B. Tech –Mechanical Engineering

Vinayaka Missions University Salem

Tamilnadu -India

(June 1991)

D.M.E-Mechanical Engineering AT

PDA College of Engineering

Gulbarga Karnataka INDIA

K e y S k i l l s

Sales & Operations, Spare parts

Equipment sales, rental & lease

Budgeting & resource management

Project planning and management

Market study and surveys,

Financial planning, analysis & risk

management, Project sales and

solutions, Geographic



Caterpillar certified sales professional

Enterprise architecture business models

Strategic Management

Financial Planning

Diagnosing financial health of business

Financial engg & risk management

Competitive strategy

Highly effective and perseverant professional, Mechanical Engineer with extensive experience in sales, supply chain and marketing, business operations, budgeting, financial planning and risk management, strategic management, competitive strategy, Leasing and rental heavy, specialized in sales of proto hand tools, various pneumatic and power tools. Resourceful problem-solver with logical decision capabilities. Objective and analytical decision maker with excellent organizational skills. Have the ability to see the big picture of business forecasting with attention to details. P r o f e s s i o n a l E x p e r i e n c e

United Contractors & Heavy Equipments Co Ltd.,

KTPCL, Shaktinagar, Karnataka

District manager Sales, Leasing & Spare parts

Managing equipment dealership sales, rental & spare parts division.

Business operations, sales of spare parts, trailers, Agricultural tractor trailers with hydraulic implements, transportation trailers- Manual & Hydraulic assisted.

Division budgeting & Projects costing, overseeing procurement dept

Forecasting, Marketing, Trade exhibitions, Liaison with a manufacturers Weekly and monthly meetings on project stages, follow up outstanding equipment issues, financials, new projects follow-up, planning new project work/job schedules, Manpower allocation.

Achieving Agreed upon P&L statistics for all branches

Capex approvals of new projects, coordinating with design and fabrication teams.

Managing Govt and KTPCL tenders and contracts, safety certifications. Shanfari & Partners Co Ltd

Muscat, Sultanate of Oman

Branch Manager Equipments &

spare parts

Managing a branch with a team of 8 professionals, sales meetings, setting targets, planning strategies, analyzing market competition.

Guiding supervisors, branch personnel and accounts team on sales, leasing and rental strategies with clear objective of achieving the set targets of the division.

Implementing agreed upon administrative practices in making the inter offices proposals, approvals and record keeping up to 80% digital, a major chunk of administrative expenses turned into profits.

Concluded deals MDO & PDO (Mining Development of Oman & Petroleum development of Oman) of 140 backup generators, mining trucks with contractors, lift trucks and wheel loaders with ready mix concrete companies.

Leasing and rental of Lift trucks with various types of attachments based on customer requirements, increased the fleet of attachment lift truck of 5T and 7T category with an initial start of 10 lift trucks to 90 trucks in a year


April 2016 – June


Page 2

April 2013 – Dec 2014

Sep 2014 – Mar 2016



United Contractors & Heavy Equipments Co Ltd., KTPCL, Shaktinagar, Karnataka. Operations Manager Sales & Rental

Sales of equipment & spare parts, managing a fleet of rental cranes and lifting equipment, Guiding a team of sales and spare parts professionals

Sales, leasing and rental of heavy Equipments & spare parts

Evaluation of individual lifting and haulage projects

Asset management, planning sales strategies & targets

Budgeting and costing for LSTK and EPC projects.

Handling labor issues and management, hiring contractors and skilled technicians

Assisting with fabrication teams for manufacturing of all kinds of tow trailers, tractor trailers, cement silos, all kinds of tankers (industrial am food grade)

Spare parts forecasting based on backorders and current orders

Spare parts movement analysis for effective ordering & inventories Zahid Tractor & heavy machinery Co Ltd.

Kingdom of Saudi Arabia

Business Development manager RD

Implementation of Caterpillar business ethics and standards, call reports evaluation and feedback to sales teams’ kingdom wide for new opportunities.

Follow up on sales calls and site visits and guiding branches on providing manageable equipment solutions based on available inventory of equipment.

Synchronizing rental fleet based on volume demand and business value in various branches, inter transfer of rental and leasing fleet based on demand and supply of equipment in the market.

Standardized all proposal and approval documents in accordance with the legal department requirements, updated rental contract clauses in coordination with the legal department and risk assessment requirements.

New approach on outstanding collections while maintaining a healthy relationship with clients. Introduced new rental slab rates for small contractors and created a new strategy for selling of used machines with ROP (Rental option to own) facilities for small contractors and owners.

Introduced new service marketing strategies resulting in increase of service jobs and revenue to service department, recruited 20 technicians from local market and additional from overseas based on service demands.

Weekly and monthly reports to HO/Management on development of new business, new long-term contracts and age analysis of outstanding dues, proposal for long outstanding dues, liaising with accounts and finance department wherever required, calling for branch sales meeting.

Forecasting for new equipment based on market demands and ageing of equipment post depreciation, planning proposals for depreciated equipment/ feedback to used equipment sales.

Brendon PW sales & service

JLG Manlilfts sales & service

Hyster Utilev products update UAE


Duqm port 2015 PDO-DPC Oman

Established new Zahid tractor leasing

and rental Branch in Medina 2013

Harmain Railway Medina station

(Yapi Merkazi) 2013

United Carton Expansion Jed 2012

Saudi PIPES Jeddah KSA 2012

Raytheon Jeddah 2011

Yanpet YANBU KSA 2011

Saudi ceramics Riyadh 2010

Riyadh PP11- 2010

Almarai cradle project Al kharj 2010

Haradh GOSP KSA 2009

Princess Noura university 2009

NS Railway project AL Jouf KSA 2009

Riyadh PP9 2009

Khurais Gas Contract KSA 2008

Nuayyim GOSP KSA 2008

Driving License: GA Driving license

Page 3

Jun 2004 – Dec 2006

Yusuf Bin Ahmed Kanoo Co LTD- GLRC

Kingdom Of Saudi Arabia

Sales Engineer

Rental of equipment, leasing, comprehensive equipment solutions for Costing for new long-term rentals and getting approved post signing of rental contracts, liaising with equipment sales and accounts department for approval of credit lines.

Identification of new opportunities and Project requirements, getting approvals for new rental deals/contracts, follow up with service team for timely maintenance and reporting any breakdown of equipment.

Weekly and monthly reports to HO/Management on development of new business, new long-term contracts and age analysis of outstanding dues.

Arranged appointments and ensured executives arrived to meetings with clients on time

Zahid Tractor & heavy machinery Co Ltd.

Kingdom of Saudi Arabia

Sales Engineer Projects RD

Rental of equipment, leasing, comprehensive equipment solutions for Project requirements.

Team leader, leading a team of professional engineers for equipment Solutions. Corporate sales for institutions, govt departments/ministries. Project planning for Equipments requirements, technical support for maintenance,

Contract assessment for precise evaluation of the Equipment requirement. Planning service contracts, material handling Solutions long and short term.

Pre delivery inspections, coordination & control of the field service team for breakdowns and deliveries. Generators sizing, installation procedures, Synchronizing expertise for power solutions. Planning target-oriented strategies

Market intelligence and various studies related to market surveys, Effective implementation of CATERPILLAR sales standards strategies to add new customers and retaining the existing customers.

Implementation of and studies related to user-oriented products. M&A Al Bawardi Group of Companies Jeddah

Kingdom of Saudi Arabia

Sales Engineer –Industrial equipment and power tools

Sales of industrial machines, power tools, threading equipment, leading a Team of sales professionals Training, Planning sales strategies, machine installations, movement analysis for effective forecasting.

Pre-delivery inspections, planning maintenance packages, corporate marketing strategies, cooperation with operations & procurement departments. Case studies in co-ordination with the manufacturer’s technical team for product updating,

Planning breakdown/priority repairs, planning annual maintenance packages for corporate clients, co-ordination with contracts dept for assets control management technical support to service department

Quality control, genuine spare parts promotion,, liaison with clients for rental solutions of construction, power tools pneumatic equipment’s, heavy equipment and material handling solutions

Mar 2007- Aug 2010

Dec 2010- Dec 2012

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