Yjarvoe Jensen, MA

Concord, North Carolina, ***** 732-***-**** adxe4c@r.postjobfree.com LinkedIn

PROJECT MANAGEMENT STRATEGIC PLANNING DIGITAL MARKETING SERVICES CONTINUOUS PROCESS IMPROVEMENT

PROFESSIONAL SUMMARY

Diligent, adaptable, and tenacious leader skilled in leading multiple projects and key initiatives on time and within budget to ensure the execution of the organizational mission. 10+ years of experience collaborating across functions to ensure alignment, providing leadership of high-performing teams, and communicating transparently with stakeholders. Demonstrated success leveraging Agile methodologies to deliver solutions while driving excellence in fast-paced environments in support of the marketing and digital strategy.

Areas of Expertise

Brand & Digital Strategy Project Planning Roadmaps Stakeholder Relations Budgeting Vendor Management Client Success Cross-functional Collaborations E-commerce Omni-Channel Retail Marketing CPG Digital Content Creation Team Leadership Creative Production Processes

EMPLOYMENT HISTORY

Project Manager, Marketing Ink Projects, LLC. Charlotte, NC October 2021 – February 2023

Leads sophisticated, Omni-channel digital projects from conception through execution for new/existing tattoo ink and Permanent Makeup (PMU) products for all brands in the U.S., EU, Asia, and Latin American markets

Partnered with cross-functional teams on B2B/B2C marketing launches to ensure all elements are delivered on time for global and regional campaigns for digital asset design/print production

Established project brief strategy and managed milestone completion for E-commerce/Distributor product marketing launch promotions via social media, email, SMS, Mobile App, paid media, and direct mailers

Managed project milestones for digital/E-commerce projects ranging from new landing pages, FAQ, customer reviews, HP banners, QR codes, establishing online web forms to promote new affiliated artist sponsorship recruitment, and UGC submissions from existing affiliated brand artists to contribute to future digital marketing campaigns, updating existing product page images/copy etc.

Spearhead campaign strategy/launch for new business unit initiative to highlight diverse groups of women/gender non-conforming tattoo industry artists/influencers in US/EU/Asia to increase brand awareness/partnerships (retail product bundles brand ambassadors, NFT marketplace, social story highlights, live stream interviews/Q&A, etc.)

Bridged business units including Product Development, Operations, and Digital/Graphic/UX Design teams to streamline and effectively communicate pertinent task information by instituting digital/packaging design production meetings to expedite deliverable timelines for new product launches. Serve as head liaison with outsource packaging vendors, manage RFP requests, and QA review for new product packaging.

Established the gold standard for Marketing brand meetings by serving as a lead and liaison across 3 product brands and providing real-time tracking of all E-commerce/digital campaign and product launch initiatives, status updates, roadblocks, QA strategies, and reporting for test campaigns. Identified critical business risks and serves as a thought leader to optimize efficiencies and build solutions

Track and manage milestone completion for Marketing assets required for in-person/digital tattoo and Permanent Make Up industry conventions including sponsored artist banners, brand promotional banners, artist and customer product gifts, product-focused promo web banners, promotional discount inserts, and brand apparel merchandise

Managed milestones with the Email + Community coordinator(s) to track KPIs and review top-performing campaign assets with C-suite leadership; Leverage data to inform decision-making and enable pivots to meet project goals and document lessons learned for future campaigns.

Partnered with the E-commerce Manager to oversee the online permanent makeup education platform launch providing education resources to beginner through Master level PMU artists increasing revenue opportunities for the organization. Served as Lead Project Manager for managing milestones for digital asset design completion/ website testing, and leading cross-function team(s) sprint review meetings to provide status updates to C-suite

Served as Video Content Producer for online video PMU education courses, brand marketing promo videos for new product launches (web + social + Amazon + evergreen), and for industry related blog posts + live vendor conference/event booth displays; Managed all phases of video/photo production for onsite/live stream/virtual shoots and applicable teams (Content Writers/Designers, Videographers, Photographers, Prop/Set Stylists, Hair/Wardrobe, Catering, Editors, etc.) and process (RFP’s, set/prop selection, shot lists, post edit round reviews, etc.) to guarantee timely completion + Go Live Date,

Developed digital asset management system to maintain and organize content (video/digital + graphic design) for all brand social and corporate Amazon channels across all business unit initiatives

Managed and mentored Marketing Videographer and Project Administrator by facilitating touch-base meetings to understand hurdles and problem solve

Project Specialist The Vitamin Shoppe Secaucus, NJ November 2020 – September 2021

Managed, planned, and delivered installation of IT facilities and computing infrastructure implementations; Coordinated multiple functional, strategic, organizational development, and technical work streams to increase customer satisfaction through continuous improvement and delivery of quality products and services

Identified potential project risks and implications to the organization; Recommended strategies to mitigate risks, pinpoint and manage gaps in technology capability against business requirements

Developed and documented migration roadmaps to establish and maintain new internal operating systems; Codified key points to develop SOP standards for all business units involved in the product development and supply chain process, and engineered and managed RFP from vendors

Liaised between internal cross-functional IT, E-commerce, Business, Packaging, and Distribution Center teams and external manufacturers/stakeholders

Chaired regular (weekly/biweekly) sprint status meetings to ensure the timely completion of schedule and budget milestones

Translated business needs into comprehensive project plans including objectives, timelines, deliverables, budget, and quality standards

Project & Office Manager Pathway to Wellness - Mental Health Practice West Orange, NJ May 2020 – January 2021

Established and managed process to electronically on-boarding high volume of new and existing patients; Revolutionized the way customers book appointments (virtual or on-site)

Established SEO strategy and updated the company website; Managed social/paid media strategy and company social media account in support of business development initiatives to expand new and existing services and enhance client outreach

Managed electronic appointment calendar for all healthcare staff to maintain client scheduling efficiency

Engaged with clients serving as a trusted advisor to enhance customer service by submitting questionnaires to gather feedback; Leveraged insights to continually improve client experience

Project Manager Bed, Bath, and Beyond Union, NJ May 2017 – March 2020

Steered the strategic direction of project initiatives for private and attribute brands within the Digital Brand Design/Packaging Department; Oversaw creative and functional design, digital artwork template development, and brand styling standards

Managed planning and completion of retail product packaging and print samples from domestic and international suppliers (US, China, India) in accordance with BBB branding, quality assurance, environmental standards, and government regulations

Served as lead communication liaison + digital asset traffic manager for brand/packaging digital design asset project kick-offs, milestone tracking, RFP’s, copy/design/dieline proof reviews, and completion between product/packaging vendors and internal cross function teams.

Bridged cross functions teams including Product Development, Buying, Branding, Marketing and Digital/UX Designers to streamline and effectively communicate program/project scope and brief by instituting and leading digital brand/packaging design pre-production meetings for retail/E-commerce product launches.

Headed quarterly review meetings with Merchandising and Buying leadership to sustain functional and space efficiency of retail planograms for existing and upcoming product programs in support of the short and long-term strategy

Re-engineered digital mockup of packaging labels for presentation meetings conducted with executive management teams; Presented new packaging concepts for new product rollouts and updated existing packaging to increase product sales

Promoted cost and environmental efficiency across 10+ departments by developing and overseeing packaging composition, QA sustainability, and photography style guides to function as centralized reference tools

Directed photography team (onsite/virtual) to ensure prop and set requests, shoot schedule, and brand creative styling standards are maintained for cohesive visual/digital branding assets for packaging design, HP + retail banners, and marketing campaigns via social/email/direct mailers, etc.; Managed pre/post-production process (prep samples, style out, shot lists, color correction reviews, etc.) to ensure a seamless transition throughout each phase

Additional Employment Information:

Project Coordinator Jones Lang LaSalle Brooklyn, NY April 2016 – April 2017

Project Coordinator Phillips-Van Heusen Corporation Bridgewater, NJ August 2012 – March 2016

EDUCATION

Long Island University, Master of Arts: Media Arts & Digital Media, Brooklyn, NY

Temple University, Bachelor of Arts: Film & Media Arts

TECHNICAL SKILLS

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, SharePoint), Workfront, Workday, Jira, Asana, AirTable, Shopify, Klayvio, Sprout Social, Basecamp, Smartsheet, NetSuite, Google Analytics, Google Suite, Apple Suite, Adobe (Creative Cloud, Premiere Pro), Canva, WordPress, HTML fundamentals, Avid Media Composer, Final Cut Pro, Microsoft Team, Zoom

Contact this candidate