Marketing Specialist Manager

Michael R. Gardner

Chicago, IL ***** 312-***-**** ***********@*****.***

www.linkedin.com/in/mremixg www.instagram.com/mremixg Portfolio EXPERIENCE

Media Hidge, Chicago, IL

Marketing Manager (September 2022- Present)

● Develop e-mails, forms, landing pages, reports, and other related infrastructure to optimize performance

● Monitor and evaluate campaigns to keep them fresh and effective

● Report on current market trends and emerging opportunities in the digital marketing world

● Strategize on Product mix, packages, and promotion to grow and launch businesses

Gap year (Apr 2022 - Aug 2022)

commercetools, Chicago, IL (remote)

Partner Marketing Manager (March 2021- September 2021)

● Develop new relationships with 17 Tech and SI Partners to generate pipeline through channels and vertical markets.

● Translate annual strategic partner plans into campaigns that include Digital Events, Syndication, Sales enablement, Content Creation, Webinars, Social posts, etc.

● Execute and manage partner campaigns through launch, ensuring quality deliverables, total attendance, and follow-up to move leads through the pipeline.

● Coordinate with commercetools’ global marketing to roll out joint partner programs and repurpose existing assets for the AMER region.

● Track and evaluate the outcome of co-marketing campaign KPIs, report critical performance criteria of campaigns, and adjust as necessary. Sage Consulting (Google Cloud Contract), Chicago IL Partner Marketing Manager (Dec 2018- May 2020)

● Supported the development and execution of the partner marketing strategy and programs for Google Cloud in two regions.

● Created co-marketing campaigns with 14 technology partners to drive awareness and support our pre-determined demand-gen initiatives.

● Collaborated with America's Field Marketing and Sales teams to ensure partners were leveraged for activities to maximize impact and strengthen my partners’ reputations within Google Cloud.

● Supported my partners with sales and technical content, including marketing portals, sales collateral, sales tools, competitive information, and insights. Artech (Lenovo Contract), Chicago, IL

Channel Marketing Manager (June 2018- Oct 2018)

● Oversaw the marketing campaigns supporting the Lenovo Smart Display with the Google Assistant across multiple channels in the US and Canada.

● Aligned message and product attributes for the portfolio across all customer touchpoints, emphasizing E-tailers and the Canadian market.

● Led agencies in creating digital marketing campaigns to support promotions and achieve quarterly sales goals.

● Managed events for Lenovo, explicitly partnering with Qualcomm and various training activities.

Generation Brands, Skokie, IL

Associate Product Manager (Dec 2016-May 2017)

● Oversaw marketing initiatives and the product portfolio for the showroom lighting brand Feiss and ceiling fan brand Monte Carlo.

● Strengthened lifecycle management of the brands focused on accurate forecasting, low- performance product strategy, and discontinuation of non-performing SKUs. ● Reinvigorated departmental communication channels to develop processes and understand roles and responsibilities.

● Influenced new product development strategy with trend, gap, and competitor analyses.

● Partnered with engineering, quality, and tech services to implement better quality products and accurate data attributes.

Elkay Manufacturing, Oakbrook, IL

Channel Marketing Specialist (April 2015- June 2016)

● Prepared promotions to support growth and partnerships with wholesale customers and buying groups by establishing rules, guidelines, and reporting measures to ensure success.

● Established launch campaigns for product initiatives, including promotions, print, web, and instructional training.

● Developed verbiage, online tools, and calculators to help customers understand the benefits of Elkay’s products.

● Built strong partnerships with all impacted business groups on projects to define processes and ensure success and internal buy-in without additional workload. ● Inspired innovative, creative executions by channel.

● Developed brand presence for a new bottle-filling station product portfolio platform

● Tailored Elkay’s online presence to align with customers’ shopping habits to grow usability.

Product Marketing Specialist (November 2013 – April 2015)

● Owned development of new product lines and custom product orders through solid relationships with engineering, manufacturing, sales representatives, wholesalers, and end-users.

● Conducted field research to understand how customers interacted with the product and defined desired features for engineering.

● Maintained lifecycle and data for a product portfolio of 326 products.

● Developed test cases and UAT testing for the product’s cloud-based technology. ● Outlined messaging hierarchy of the product portfolio to align with various customer segments.

● Streamlined the customer experience in understanding features and benefits when searching for, deciding on, and ordering bottle-filling stations. Dyson, Chicago, IL

Associate Trade Marketing Manager (January 2012 – May 2013)

● Developed, monitored, and analyzed product mix execution plans to support continued sales growth.

● Fostered strong working partnerships with corporate-level visual and buying executives.

● Created and executed Dyson in-store presentation displays for National and Regional accounts.

● Partnered with retailers to create, execute, and manage business development plans. ● Project-managed budgeting, creation, activity flow, and execution of marketing projects.

● Managed the online and social media presence of the Dyson brand through collaboration with retailers and dot com merchants. Trade Marketing Specialist (June 2011 – December 2011)

● Deployed sophisticated and engaging field training programs to support new Dyson launches.

● Strengthened the Dyson brand image by creating compelling brand marketing collateral.

● Improved sales conversion through leading key initiatives supporting the field sales teams.

● Planned, executed, and managed influential trade events supporting leading retailers’ training initiatives.

● Created and led field sales and sales team training for effective sell-in of new products

Marketing Coordinator (September 2010 – June 2011)

● Performed market analysis of leading competitors and current industry trends supporting product marketing.

● Perfected multi-tasking talents to support the VP of Marketing and her various assignment.

● Oversaw all marketing efforts and timely delivery of all point-of-purchase marketing materials.

● Partnered with public relations to enhance the brand's voice with charitable giving, magazine publications, and social media management. Hoover Music, Springfield, MO

Office Manager (December 2006- May 2010)

● Designed budget guidelines to manage inventory levels and monitor sales trends effectively.

● Managed accounts payable and accounts receivable, ensuring on-time processing. ● Developed and increased brand awareness through in-home mailers and events. PROGRAMS Google G Suite, Oracle, SAP, Salesforce, Constant Contact, Workfront, Excel, Word, Powerpoint, Publisher, Photoshop, Acrobat DC PRO, Survey Monkey, Salesforce, Hubspot, Asana, Six Sense, Crossbeam, Slack

EDUCATION

Southwest Baptist University – Bolivar, MO – Bachelor of Science, Business Administration with a concentration in Marketing - G.P.A. 3.25

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