Production Assistant Advertising Coordinator
Resume:
*************@*****.***
frankiepike.art
FRANKIE
PIKE
Based in Chicago, IL
RELEVANT EXPERIENCE
Highly creative copywriter with experience in the B2B technology space. Proven track record of creating engaging and on-brand content for brands like MapsPeople and Renée Rouleau Skincare. Strategic thinker with a solid understanding of the creative process and the ability to generate breakthrough ideas. Excellent presentation and communication skills, with a knack for translating creative concepts into impactful copy. Adept at collaborating with consultants, designers, and developers to craft impactful stories. 3RD + LAMAR AD AGENCY AND PRODUCTION HOUSE
Brand and Advertising Coordinator (October 2021–Present) Collaborate with cross-functional teams to impactful stories within scope and deadline.
• Craft engaging and on-brand copy, adapting voice and tone based on audience, including case studies, emails, scripts, and infographics
• Proofread all documents and content before release
• Tell the story of 3rd + Lamar to enhance brand awareness and reputation
• Led a successful company rebrand from start to finish, ensuring a cohesive and impactful brand identity; built deck templates and designed website
• Streamlined content publishing processes, achieving a more than 165% increase in website visitors and a 1500% increase in engaged social media users
• Create and maintain content publishing calendar
• Utilize data analysis techniques to evaluate growth opportunities, extract insights, and formulate data-driven recommendations
• Conduct comprehensive research and analysis to develop brand strategy
• Manage social media channels internally and for clients, including UGC and influencer collaborations
• Optimize campaigns and implement strategies for paid content amplification Content and Marketing Associate (May 2021–October 2021) Optimized creative strategies, resulting in lowered CPC, increased CTR for six clients.
• Wrote and designed ads, optimizing Meta ads campaigns for conversions
• Interviewed experts to write news and case studies for website
• Managed community by using social media monitoring and audience engagement tactics
• Successfully balanced multiple clients and projects simultaneously
• Conducted social media and brand audits
• Served as the production assistant and in-house photographer on productions THE OKLAHOMAN, OU DAILY, ETC.
Journalist (September 2016–May 2020)
Reported for various newspapers about business, politics, and higher education.
• Wrote stories picked up by the Associated Press, The Hill, and more
• Conducted in-depth research and interviews to craft engaging and informative content while adhering to ethical standards
EDUCATION
UNIVERSITY OF OKLAHOMA GPA: 3.93
Bachelor of Journalism in Professional Writing
Bachelor of Arts in Economics
Summa Cum Laude, Honors, French minor
Awards: National Merit Scholar, President’s Leadership Class, PACE, Robert Dean Bass Memorial Scholarship for Public Service, top 20 semi-finalist for PE-ET, Ann Balch Award, Economics Department Scholarship, Dean’s Honor Roll STUDY ABROAD
British Media Studies in London, UK
Arts and Culture Writing at Oxford University
Migration and Literature in Clérmont-Ferrand, FR
SKILLS
PROFICIENCIES
• Copywriting and editing
• Social content creation
• B2B brand strategy
• Concepting
• Reporting and presentations
• Brand strategy
• Paid social advertising
• Influencer marketing
• Client management
• Data analysis and tracking
• Project management
• Website development, design
• Organization, attention to detail
SOFTWARES
• Adobe Creative Suite
• Mailchimp
• Hootsuite
• Sprout Social
• Meta Ads
• Google Ads
• Google Analytics
• WordPress
• Microsoft Office
• Monday.com
• R and R-Studio
LANGUAGES
• English (native language)
• French (conversational)
PROJECTS
• Founder of Peachy Dance Co.,
an adult dance class focused on
inclusion regardless of ability
• “I See You See Me” LGBTQ+,
neurodivergent photo exhibit
at the Dougherty Arts Center
• Wrote novel, It Never Happened
• Published journalistic articles,
short fiction internationally
Contact this candidate