713-***-****

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frankiepike.art

FRANKIE

PIKE

Based in Chicago, IL

RELEVANT EXPERIENCE

Highly creative copywriter with experience in the B2B technology space. Proven track record of creating engaging and on-brand content for brands like MapsPeople and Renée Rouleau Skincare. Strategic thinker with a solid understanding of the creative process and the ability to generate breakthrough ideas. Excellent presentation and communication skills, with a knack for translating creative concepts into impactful copy. Adept at collaborating with consultants, designers, and developers to craft impactful stories. 3RD + LAMAR AD AGENCY AND PRODUCTION HOUSE

Brand and Advertising Coordinator (October 2021–Present) Collaborate with cross-functional teams to impactful stories within scope and deadline.

• Craft engaging and on-brand copy, adapting voice and tone based on audience, including case studies, emails, scripts, and infographics

• Proofread all documents and content before release

• Tell the story of 3rd + Lamar to enhance brand awareness and reputation

• Led a successful company rebrand from start to finish, ensuring a cohesive and impactful brand identity; built deck templates and designed website

• Streamlined content publishing processes, achieving a more than 165% increase in website visitors and a 1500% increase in engaged social media users

• Create and maintain content publishing calendar

• Utilize data analysis techniques to evaluate growth opportunities, extract insights, and formulate data-driven recommendations

• Conduct comprehensive research and analysis to develop brand strategy

• Manage social media channels internally and for clients, including UGC and influencer collaborations

• Optimize campaigns and implement strategies for paid content amplification Content and Marketing Associate (May 2021–October 2021) Optimized creative strategies, resulting in lowered CPC, increased CTR for six clients.

• Wrote and designed ads, optimizing Meta ads campaigns for conversions

• Interviewed experts to write news and case studies for website

• Managed community by using social media monitoring and audience engagement tactics

• Successfully balanced multiple clients and projects simultaneously

• Conducted social media and brand audits

• Served as the production assistant and in-house photographer on productions THE OKLAHOMAN, OU DAILY, ETC.

Journalist (September 2016–May 2020)

Reported for various newspapers about business, politics, and higher education.

• Wrote stories picked up by the Associated Press, The Hill, and more

• Conducted in-depth research and interviews to craft engaging and informative content while adhering to ethical standards

EDUCATION

UNIVERSITY OF OKLAHOMA GPA: 3.93

Bachelor of Journalism in Professional Writing

Bachelor of Arts in Economics

Summa Cum Laude, Honors, French minor

Awards: National Merit Scholar, President’s Leadership Class, PACE, Robert Dean Bass Memorial Scholarship for Public Service, top 20 semi-finalist for PE-ET, Ann Balch Award, Economics Department Scholarship, Dean’s Honor Roll STUDY ABROAD

British Media Studies in London, UK

Arts and Culture Writing at Oxford University

Migration and Literature in Clérmont-Ferrand, FR

SKILLS

PROFICIENCIES

• Copywriting and editing

• Social content creation

• B2B brand strategy

• Concepting

• Reporting and presentations

• Brand strategy

• Paid social advertising

• Influencer marketing

• Client management

• Data analysis and tracking

• Project management

• Website development, design

• Organization, attention to detail

SOFTWARES

• Adobe Creative Suite

• Mailchimp

• Hootsuite

• Sprout Social

• Meta Ads

• Google Ads

• Google Analytics

• WordPress

• Microsoft Office

• Monday.com

• R and R-Studio

LANGUAGES

• English (native language)

• French (conversational)

PROJECTS

• Founder of Peachy Dance Co.,

an adult dance class focused on

inclusion regardless of ability

• “I See You See Me” LGBTQ+,

neurodivergent photo exhibit

at the Dougherty Arts Center

• Wrote novel, It Never Happened

• Published journalistic articles,

short fiction internationally

Contact this candidate