Lisa Curtis
F: 516-***-****
***************@*****.***
HIGHLIGHTS
Ultimate Resource
Sales Account Executive, 2008-2015
Independent Contractor
Sales management, customer resolution, customer service management, direct sales, marketing, closer, sales planning and development, quality control, image and brand development EXPERIENCE
Zip Zap Salons, LLC
Public Relations, Director, Owner, 2007-Present
Freeport, New York
Responsible for creating the brand of four franchise stores to include but not limited to:
Entrepreneur, business launch
Site acquisition, design and management
Concept to Completion marketing campaign
Hiring and recruiting personnel, staff management
Implement sales goals, objectives and incentives
Inventory, quality and cost control oversight
Event management, vendor affairs and program execution
Business launch, internal budget controls, planning, and
Responsible for generating revenue for 3 stores
All phases of business management and development Vylla Homes Sales
Real Estate Agent, 2016 – Present
East Meadow NY
Buzz Realty Marketing
Real Estate Sales Person, 2010-2012
Uniondale NY
Key Responsibilities Included:
Developing and marketing of real estate; and
Investment & acquisition, selling and preservation of property including bank owned real estate (REO’s), foreclosure, short sales, construction, management, leasing engagements Farm Up Jamaica
Executive Marketing Director, 2017 to Present
New York City
Help to re-establish the agricultural sector to its maximum potential
Work directly with the Jamaican Ministry of Agriculture to research and identify crops that can fill the shortages that exist in the local and export markets. 2
Assist farmers with materials, services, equipment and even workforce to make these farming initiatives a success.
Identifying the markets for crops prior to planting to ensure complete and successful endeavors.
Increase tourist visits to help Farm Up Jamaica position 650 tourist in planting 10 acres of ginger
Expanded the fundraising accomplishments by 50% and work tirelessly to help Farm Up Jamaica accomplish a $5 million grant
Led the development of new marketing channels & tourism points
Event Marketing and fundraising to include the 40,000 subscribed followers, vendors and brands Wireless Records
Vice President, January 1999 to 2007
New York, New York
Oversight duties included the following:
Served as the Music Video Director in the production of ‘Nuff Stylz “Friday Mornin’, featuring Capleton”
Administered the marketing, branding and promotion channels for upcoming artists. Liaison between record distributor and label.
Instrumental in the company’s talent scouting, recruiting and production casting success.
Press conferences, PR management, radio interviews and appearances.
Artist management, development, red carpet events and concert production. Paragon Productions, Inc.
Vice President, March 1998-2003
Wall Township, New Jersey
Oversight duties included the following:
Providing direct consultation for preparing Artist’s for success.
This was successfully accomplished through artist management, training and image development.
The negotiation of contracts, agreements and introductions with both minor and major record labels.
Corresponding with lawyers, accountants and other professionals on behalf of the artists.
The development, design and approval of artist press kits, marketing concepts and image development methods.
Coordinate stage shows and special events for artist promotion.
Project management including: organization of studio production, photo shoots, and music video production.
On Tap Media, “A Beverage Marketing Company”
Public Relations/Event Coordinator, 2009-2014
New York, New York
Coordination duties included the following:
Constructed specialized marketing campaigns which resulted in $1.2 million in new revenue growth.
Instrumental in the development of new distribution channels for TRU Juice in the Greater New York Region.
Developed new niche markets with Caribbean, Hispanic and Inner-city community segments. (TRU Juice)
Performed extensive product branding that included: event marketing, store product placement and awareness, in-store tasting, site visitations/visibility inspections, meeting with buyers, and sample giveaway campaigns.
Press conferences, PR management, & radio interviews.
Coordinating events, keeping in constant contact with customers, & providing excellent relationships with clients.
Professional event production and oversight.
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Sarah Brown Caterers
Event Manager, 1995 to 2002
Great Neck, New York
Management duties included the following:
Coordinating events, keeping in constant contact with customers, providing excellent customer service and building solid relationships with clients. Event size ranged from 50 to 1,000 persons
Meeting, exceeding company goals and objectives on a monthly basis during my tenure
Administrative work such as answering phone calls, event planning, filing, scheduling appointments, making travel arrangements, and creating expense reports
Inputting sales orders, maintaining sales logs, invoicing orders, processing payments, compiling reconciliation reports and overseeing all event items
Designing program material for event rehearsals. Illustrating the effectiveness of proper participant placement, décor and table settings.
EDUCATION
Connecticut School of Broadcasting - Westbury, New York Television & Radio Production, 2003
Avid
Control Operation
Interview Techniques
Nassau Community College - Garden City, New York
Business Communications, 1990-1992
New York Technology - Westbury, New York
Advertising and Marketing, 1986-1987
INTERESTS
Health & Beauty Relations
Holistic & Alternative Health
NGMO Research Healing Modalities
Business Development (Music, Fashion, Art)
Community Building
Mentoring & Volunteering
Board of Directors Vice President Eager To Serve Inc. AVAILABLE CLIENT REFERENCE
The following is a limited list of current and former clients that I have been able to work with: Music Industry
Sony Records/ Warner Music Group/Def Jam Recordings
Crave Records, Mariah Carey's Record Label
Negrow League - Mariah Carey / Crave Records
Allure - recording artists, Jinjer – recording artist
Capleton- Reggae recording artist
Nuff Stylez-recording artist
4
Fashion Industry
Avirex, Armani Exchange
W Magazine, Link Up Media
Shocking Vibes, J Records
Caribbean Fashion Week
Pulse Models (Gucci, Vogue, French Vogue)
SHE Magazine, Vibe Magazine
Radio & Media
Wendy Williams
Lifetime Television
Acapulco Film Festival
Reggae Red Carpet
Univision, MTV
UniWorld Advertising agency
HOT 97, La Mega