Farhan Merchant Resume-Page 1-416-***-****

Farhan Merchant

adxd5p@r.postjobfree.com linkedin.com/in/farhanmerchant Tel: 416-***-****

I help businesses build and enhance their brand by developing a go to market strategy and then leveraging strong digital marketing (email, SEM, SEO, Display Ads) and supplementing with traditional marketing (print, PR, radio/TV) and social media marketing (FB/IG, LI, TW) with always an eye on delivering ROI. Career Profile

Think Research Inc., Director of Marketing May 2022-Present Think Research is a world leader in providing continuing education for Health Care Professionals (Doctors, Nurses & Pharmacists). I manage a team of three to deliver 200+ campaigns/year, leveraging email, social, SEO/SEM, content marketing and robust metrics. I also create and deliver on strategy to grow the 300,000+ member base and drive engagement for existing members to take more courses. Pillway (a division of Simpill), Marketing Manager Mar 2021-Dec 2021 I managed a team of two to deliver on all marketing strategy and project execution to create top of funnel awareness and targeted campaigns to drive conversions. Responsible for setting up and establishing all marketing infrastructure and protocols.

SCENE Loyalty, Marketing Manager, Engagement 2019-2020 I managed large and small marketing campaigns leveraging data and segmentation targeting to drive engagement with SCENE’s 10 million+ member base. Worked with partners such as Cineplex, Scotiabank, Recipe Restaurants, Disney, TELUS and others to drive incremental business to partners while providing earn and redemption opportunities for members.

Great Clips Canada, Marketing Manager 2017-2019

I managed all marketing campaigns to support 157 Canadian locations. Managed an annual $2 million budget to execute direct, digital and social marketing, PR and traditional marketing such as Radio and TV for all campaigns.

Heart & Stroke Foundation, Manager, Program Development 2016- 2017 I managed the marketing for two of the largest fundraising events for the foundation; Ride for Heart and Big Bike; which collectively brought in $15 million annually. Managed a team of two and worked with internal and external partners to deliver all marketing assets, including TV, radio, print, digital, social and email. University of Toronto Press, Senior Manager, Marketing & Ecommerce 2011- 2016 I managed all traditional and digital marketing, including e-commerce activities for five retail stores across all University of Toronto and OCAD campuses. I was able to build an email list from 4K to over 75K emails using a combination of contests and incentives. I also helped develop, build and market 2 mobile apps targeted towards student textbook services.

Farhan Merchant Resume-Page 2-416-***-****

Other Roles 1993-2011

I have worked for other major brands including Canadian Tire, Torstar Group, Quebecor, Franklin Templeton Investments, Forester Insurance and Royal Mutual Funds in various roles. I helped launch three internet-based companies. Netjobs (1995), Canada’s first employment listing website, BookWhere (1996), a pre-Google style search engine for the library industry and Pointsite (2000) an online loyalty and rewards company.

Supporting Strengths

Marketing Strategy:

• Develop and write marketing plans, creative and project briefs and “Go to Market” strategy documents, which include target market identification, segmentation and competitive landscape analysis and brand stewardship. Including writing and delivering post campaign results.

• Lead generation strategy, which includes using appropriate media mix such as Direct Marketing, Email, Content Marketing, SEO & SEM, social media, Display Ad Networks, Print, Radio, TV, PR and E-newsletter marketing.

• Experience managing large marketing budgets of $3MM+. Management:

Project Management

• Project managed over 100 projects of various sizes and time frames. Most projects spanned over 4 weeks and involved collaboration with internal or external resources. Vendor/Resource Management

• Sourced, managed and collaborated with external vendors including SEO companies, PR, Advertising and Digital Agencies, Web Development, Email Deployment and Webcast Companies.

• Worked closely with internal departments and resource centers including Technology, Sales, Legal and Compliance, Translations, Design Teams, HR, Accounting, and Investor Relations. People Management

• Experience hiring, managing, motivating and evaluating teams of various experience and skill level, including creative and technical team members.

Education

Wilfrid Laurier University, Bachelor of Arts Degree, Economics Seneca College of Applied Arts, Marketing Administration Diploma

(With Honours)