Marketing Director

KELLY REILL-TAYLOR

Cave Creek, AZ ***** 602-***-**** *****.*.******@***.***

Professional Summary

Innovative, strategic, motivated professional with over 24 years marketing and communications experience, including 22 years in the insurance industry; specializing in creating and managing marketing campaigns and projects incorporating multi-channel marketing. Detail-oriented, attentive and decisive leader. Skilled collaborator developing relationships and trust with other departments, senior management, clients, customers, brokers, and business partners. Capable project manager that regularly serves as cross-departmental liaison. Experienced in event management, vendor relations, and contract negotiation.

Work History

Marketing Director 08/2022 to 02/2023

Progress Residential

Managed marketing requests and deliverables generated by market teams, corporate and clients for BFR/SFR (Build for Rent/Sales for Rent) and renovation markets for fee clients and Progress corporate owned properties

Analyzed weekly activity reports to identify underperforming communities, make recommendation to the market team on concession options, PPC spend or increase, or other opportunities including collateral and on-site activities

Oversaw the collection and verification of marketing assets for over 80 client communities nationwide, with potential rental income of over $12 million monthly.

Client Relations Director 04/2021 to 08/2022

Progress Residential

Created and executed monthly reporting packages specific to each client and their portfolio by state, providing a single location for clients to access monthly and quarterly details including financial, operational and market data

Formalized and launched an internal process to review and confirm client documentation was accurate and complete

Developed a client relationship development plan, including satisfaction surveys, results reporting and action plan to execute improvement methods.

Marketing & Corporate Communications Lead 12/2015 to 04/2021

Mutual Insurance Company of Arizona

Prioritized and supervised team's assignments, workflow, and production, provided mentorship

Oversaw content, design, production, and distribution of all corporate and marketing communications to existing and prospective policyholders and brokers, including the organization's annual report, quarterly newsletter, quarterly department update report for C-suite and board members, press releases, etc

Initiated and managed website pages, content, and materials to ensure the MICA products and brands were effectively promoted to the defined target audiences

Achieved financial objectives by forecasting and preparing annual department budget; scheduling expenditures; analyzing variances; initiating corrective actions

Senior Sales & Marketing Representative 04/2014 to 12/2015

Mutual Insurance Company of Arizona

Determined department presence at conferences and trade shows, managed events calendar and budget for departmental trade show attendance fees, corporate sponsorships, and promotional items

Approval of promotional items purchases, negotiate vendor contracts and pricing

Produced annual sales and marketing plans, established marketing campaign goals, tracked key performance indicators and provided data monthly, quarterly and annually

Presented educational seminars regarding medical professional liability insurance to medical students at Arizona and Nevada universities.

Sales & Marketing Representative 05/2013 to 04/2014

Mutual Insurance Company of Arizona

Defined marketing strategy and created campaigns specific to individual product lines and medical specialties

Outlined product details, coverages, and value and responded to policyholder and prospect inquiries

Attended medical conferences and tradeshows as the company's representative in Arizona, Utah, Nevada.

Project Coordinator & Marketing Analyst 05/2012 to 05/2013

Nautilus Insurance Group

Planned, executed and evaluated projects according to predetermined timelines and budgets

Completed marketing department operational requirements by scheduling and assigning employees; following up on work results

Researched and provided recommendations for corporate strategic plans, created and implemented marketing strategy to align with corporate goals to grow new business and renewals for commercial excess & surplus lines insurance products

Prepared and monitored annual marketing budgets for events, advertising, and collateral production.

Senior Marketing Specialist 07/2007 to 05/2012

Nautilus Insurance Group

Planned concept, creation and design for trade advertisements, multi-channel marketing campaigns and sales collateral, maintained advertising contracts, placement and calendars

Promoted the launch of Nautilus' new Liquor Liability product by creating a multi-channel marketing campaign including direct mail, PURL (achieved a 76% redemption rate), HTML email and informational flyers

Established and maintained broker relationships with over 150 broker offices throughout the United States

Education

Bachelor of Science: Business Management/Marketing Minor (Magna Cum Laude) 2011

Western International University

Skills

Marketing

Corporate Communications

Marketing Strategy

Marketing Collateral

Branding

Digital Marketing

Advertising

Budget Management

Project Management

Client Relationship Management

Graphic Design

Event Management

Medical Professional Liability Insurance

Excess & Surplus Lines Insurance

Leadership

Critical Thinking

Verbal & Written Communication

Problem Solving

Negotiation

Creativity

Certifications/Licenses

Project Management Certificate (2015), University of Phoenix

Licensed insurance producer (property & casualty), Arizona Department of Insurance

Associate in Insurance Services (AIS), The Institutes

Associate in Insurance (AINS), The Institutes

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