VP of Growth Marketing & Demand Generation

MIKE GALLAGHER

408-***-**** Sunnyvale, CA *********.****@*******.*** www.linkedin.com/in/micgallagher GROWTH MARKETING EXECUTIVE

Analytical and highly innovative marketing executive with demonstrated success in driving disruptive approaches that generate revenue, improve company growth, capture and retain customers, and deliver best ROI. Industry-Leading MarTech Expertise: 6sense, Bombora, ZoomInfo, ZiftSolutions, SalesForce, Marketo, TrustRadius, PeerSpot, LeanData, Folloze, SalesLoft & more.

Areas of Expertise: Growth Marketing, ABM, Predictive Buying Models & Intent-Based Campaigns, Marketing + BDR + Sales Alignment, KPI Strategy to meet OKRs, Revenue Marketing, Search and Social Marketing, Global Campaigns, Customer Acquisition and Retention, Analytic Curiosity, Multichannel Programs, Business Growth Strategy & Development, Channel and Partner Marketing, Return-On-Marketing Investment, Database Strategy and Advanced MarTech Design and Execution PROFESSIONAL EXPERIENCE

TRELLIX/FIREEYE Milpitas, CA

SENIOR DIRECTOR, GROWTH MARKETING (post-merger) 2021–2022 Asked to stand up new Growth Marketing and Global Demand Generation functions following merger of McAfee Enterprise and FireEye in late 2021; merger created $2B revenue security SaaS/software company. Evangelized with CMO for marketing transformation that would create successful exit for private equity owners while reviving flatlined growth.

Took marketing to “Speed of SaaS” through execution of $25M global Marketing Transformation Plan, working with top-tier agencies and industry luminary, Ted Moser to revolutionize marketing through 4-point plan that delivered double-digit growth.

Hired team to design and execute all campaigns with modern account-based marketing (ABM) techniques built on state-of-the-art MarTech capabilities.

Redesigned core MarTech engine and reengineered lead flow to Business Development team.

Grew leads to 300+/week and grew marketing-influenced pipeline to industry-leading numbers—40% of total company pipeline.

Hand-picked to lead Global Demand Generation for new company, helming $25M budget and 50-member internal resource/external agency team.

Led design of end-to-end advanced digital marketing with reporting and analytics capabilities, utilizing interconnected set of platforms and employing range of tactics that drove awareness and consideration through to purchase.

Launched multiple, global campaigns, generating 1,000s marketing qualified leads (MQLs), achieving 4% unaided awareness for 25-week-old brand, hitting better percentages than 15-year-old FireEye.

Authored Trellix Marketing Transformation Strategy, working with industry thought leaders at Prophet, Accenture, Goodway Group, ROI-DNA, CampaignStars, Sudden Impact Marketing and Gartner DIRECTOR, GLOBAL REVENUE MARKETING (pre-merger) 2020–2021 Led end-to-end global demand generation, managing multiple agencies and cross-functional teams while still leading Americas Partner Marketing. Designed and led global MQL-to-SAL pipeline process that aligned Marketing, Business Development Representatives, and Sales to true shared ownership for pipeline growth.

Established account-based marketing (ABM) center of excellence (COE), singlehandedly bringing in 6sense platform to leverage latest artificial intelligence (AI), big data, and machine learning (ML) capabilities.

Grew MQLs 106%, opportunities 75%, and marketing-influenced pipeline 62% ($800M+ value) while meeting SLAs.

Drove automation and innovation across Marketing, slashing customer acquisition cost (CAC) and improving customer lifetime value (LTV).

MIKE GALLAGHER PG. 2 OF 2

PROFESSIONAL EXPERIENCE (continued)

TRELLIX/FIREEYE (continued)

DIRECTOR, AMERICAS PARTNER MARKETING (pre-merger) 2018–2020 Innovated and executed industry-1st advanced marketing service that provided digitally centered co-branded campaigns that delivered thousands of leads to key partners (70% of FireEye’s business), growing revenue 50%. Leveraged advanced analytics and latest advanced buyer intent marketing capabilities via Bombora and 6sense.

Produced 1st-of-its-kind credible, closed-loop system to track ROI for channel marketing investments and market development funds. Asked to present solution at Business2Business Marketing Exchange event (B2BMX) by editor of The Channel Marketeer Report.

Q2E Cupertino, CA

HEAD OF MARKETING 2017–2018

Repositioned startup SaaS platform with top-tier customers (Cisco, Intel, Comstor, CDW, SHI, and Insight) into exciting opportunity for investors and customers. Led all aspects of company marketing.

Spearheaded complex, ecosystem strategy and process design within Q2E SaaS platform to build vertical industry practices across 100s of Cisco’s top partners.

Hewlett Packard Enterprise Software Sunnyvale, CA

SENIOR DIRECTOR, WORLDWIDE & AMERICAS PARTNER MARKETING 2011–2017 Architected and delivered award-winning, multimillion-dollar channel marketing services within HPE’s $3.2B division that provided on-premises and SaaS solutions.

Delivered $200M+ revenue to company and 200% to 350% increase in paid search, social media interaction, and qualified leads for Channel Partners.

Won SiriusDecisions Technology Partner Program of the Year from competition of 100+ programs. ADDITIONAL EXPERIENCE

Previous history includes contributions at Cisco Systems, Inc. as Director of U.S. Partner Marketing Operations, Director of Marketing for U.S. & Canada Field Marketing, Director of U.S. Commercial Field Marketing, and Director of Central Marketing Organization (CMO) Operations.

Previous achievements include aligning $75M invested across 5K partners to drive $10B revenue, delivering $5M+ in pipelines, and managing annual planning for marketing investments of $500M+. EDUCATION

MBA (Master of Business Administration), Babson College BS (Bachelor of Science), Accounting, Providence College, *Graduated Cum Laude

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