MAHEK VORA
Phone: 206-***-****
Email: ***********@*****.***
Location: Seattle, Washington
EXPERIENCE
Times Of India — Marketing Strategist
OCT 2020 - SEPT 2022
• Developed social media content strategy achieving 12% month-on-month growth in engagement.
• Increased annual revenue by 15% through organizing and implementing strategic influencer partnerships.
• Curated and executed video campaign strategy with cross-functional teams leading to increased organic reach and saving 20% marketing budget.
• Created and maintained data dashboards with key metrics to share data-driven insights for product improvement. TikTok — Marketing Specialist
APR 2019 - SEPT 2020
• Managed TikTok’s social media channels resulting in an increase of 0.5 Mn+ followers in 5 months.
• Conducted focused A/B testing and extrapolated insights leading to a 12% increase in conversion rate.
• Collaborated with critical stakeholders to improve communication, ROI forecasting, and automate campaign reports. Viacom 18 (Paramount Pictures) — Digital Marketing Intern MAY 2017 - AUG 2017
• Incorporated integrated marketing channels to increase website traffic by 20% and unique page views by 2% within 3 months.
• Leveraged google analytics to evaluate funnel performance metrics and highlighted findings with recommended changes.
SKILLS
SOCIAL MEDIA TOOLS WEB TOOLS DATA ANALYTICS DATA VISUALIZATION Meta Business Suit Google Analytics Microsoft Excel Power BI Twitter Analytics Google Ads Mysql Tableau
Youtube Studio Marketo
EDUCATION
Digital Marketing Analytics (2023)
Massachusetts Institute Of Technology
Masters In Digital Media (2019)
University Of Mumbai
Bachelors In Digital Media (2017)
University Of Mumbai