Marketing

Corporate Experience

MARKETING ADVISOR Real Estate

Compass Nov 2021-Nov 2022

Conceptualized and directed advertising and branding opportunities promoting Compass’ and agents’ brand, collaborating with internal design, marketing, and advertising teams

Oversaw agent brands and counseled agents daily,

earning agent trust while communicating and

coordinating marketing insight and best practices, tactics, and initiatives

Managed vendor relationships with Compass’ and

agents’ brand, maintaining exceptional quality of agent and brand assets, collateral, and media

Consulted with and served as liaison between the

design team and agents, seeing each project through delivery

Directed agent marketing onboarding and strategy

meetings, facilitating conversations regarding

technology, advertising, branding, and design

MARKETING ASSOCIATE Legal

Dunlap Bennett & Ludwig Aug 2020-Nov 2021

Identified and used marketing metrics to measure

integrated marketing communications success

Managed digital communications and effectively

weaved the use of social media into a broader

communications strategy

Promoted the firm as a thought leader, drafting and/ or editing communication materials including press releases, blog posts, etc.

Identified challenges and opportunities associated with communicating to various audiences

*Corporate Experience continued on next page

MARKETING PROGRAM

MANAGER Cybersecurity

FS-ISAC Feb 2023-Present

LYDIA ESTEP

Pilates Experience

PILATES INSTRUCTOR

Balanced Bodies Pilates Dec 2022-Present

Education

BFA GRAPHIC DESIGN

Liberty University

4.0 Summa Cum Laude Graduated 1 year early

Anderson University (SC)

Transferred to LU to complete degree

COMPREHENSIVE PILATES

TEACHER TRAINING

BASI Pilates

Driven

Detail oriented

Collaborative

Independent

Salesforce

Adobe InDesign

Adobe Illustrator

Adobe Lightroom

Skills

540-***-**** ***********@*****.***

PILATES INSTRUCTOR

Ashburn Core Pilates May 2023-Present

Adobe Photoshop

Microsoft Word

Microsoft Powerpoint

Microsoft Excel

Integrity

Curious

Wordsmith

Ambitious

Digital Marketing

Print Marketing

Branding

Graphic Design

Copywriting

Website Management

Social Media

Email Marketing

*Pilates Experience continued on next page

GRAPHIC DESIGN INTERN

Club Pilates Jan 2019-March 2019

Created graphics for in-club retail for both Club Pilates instructors and members, providing a unique approach to designs due to in studio experience at the franchise level

Designed a “What to Expect” brochure, complete with illustrations of all studio equipment and the creator of Contrology/Pilates, for Club Pilates newcomers

GRAPHIC DESIGN INTERN

Identika Jan 2019-March 2019

Provided graphic design support and conducted

research for an internal rebranding effort

Assisted with logo redesign for an intranet

SALES REPRESENTATIVE

Club Pilates May 2017-Sep 2018

Managed customer relationships and communication,

providing scheduling and membership support

Generated revenue, facilitating and encouraging

conversations regarding inventory and membership

sales

Promoted brand awareness, executing out-of-home

and digital advertising opportunities

Positively impacted studio aesthetic, organizing and displaying products and retail

STUDENT WORKER IN ADMISSIONS OP.

Anderson University (SC) Jan 2017-Dec 2017

Provided administrative and customer support, entering data, verifying files, and managing the phone system PILATES APPRENTICE

Balanced Bodies Pilates Feb 2020-Dec 2020

PILATES INSTRUCTOR

Balanced Bodies Pilates Dec 2020-Nov 2021

CLUB PILATES FRANCHISE,

LLC INSTRUCTOR

Club Pilates Ashburn, Leesburg, Potomac Falls

Jan 2023-April 2023

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