Assistant Director Certified Nursing

Connie Dale

**********@*****.***

703-***-****

*** *. **** **. #***, Alexandria, VA, 22314

Objective: To join an organization where I can utilize my business development skills, including identifying and capturing new clientele to increase corporate revenue. Experience:

Promedica, Director of Sales - July 2022 - Present Arden Courts Memory Care, 4301 Knowles Ave., Kensington, MD, 20895

• Responsible for identifying potential clients and new clients

• Respond to all web inquiries and phone inquiries

• Established mailing lists for Assisted Living

• Set up tours for clients, consult with the family member who visited on behalf of the potential resident to ensure our services were a good fit for their loved one

• Educate visitors who are struggling with the difficult and emotional decision to admit a parent or spouse to any type of assisted living

• Enforce COVID protocols

• Help families through the process, introduction with Certified Nursing Assistants and Medical staff

• Assist sister property in Potomac without a Sales Director

• Attended over 32 hours of classes on Dementia, Alzheimer’s, and Parkinson’s Watermark for Independent & Assisted Luxury Living, Assistant Director of Sales - July 2021 - January 2022 2620 Mainline Blvd., Alexandria, VA, 22301

• Responsible for responding to all web inquiries and phone calls, as a result of direct mail and media campaigns

• Conducted initial discovery with callers for either themselves or a parent

• Enter all potential client information into Salesforce

• Set up client luncheons (socially distant during COVID) at The Hummingbird

• Restaurant limiting to 20 people

• Gave oral presentation about our amenities and handled Q&A

• Followed-up 2 days later by phone to address any further questions including asking if they might be ready to make the $25,000 deposit

• Once property was 85% finished (admin offices) coordinated the office staff of 6

• Organized 3 brunches once the building was ready to open in late January for over 60 identified interested clients

Best Impressions Inc., Vice President of Marketing - September 2018 - June 2021 5701 General Washington Drive, Alexandria, VA, 22312

• Grew corporate client base for advertising and marketing materials

• Targeted potential corporate and nonprofit clients for professionally designed brochures

• Directed mail marketing products and including mail fulfillment

• Reviewed all incoming print, design text, and electronic files and overseeing the project from inception to completion

• Maintained an active follow-up client base

Dale Digital Printing, Owner and Operator - 1989 - August 2018 810 N. Fairfax St., Alexandria, VA, 22314

• Managed all residential and commercial clients for full-service photographic lab

• Reviewed and advised content problems with incoming on-line orders and created solutions to ensure client deadlines were met

• Managed staff schedules and created an Employee Handbook, assisted in store with customers, opened and closed store

• Produced digital photographs from flash drives and in-store kiosks, offered film developing, scanning, photo restoration, slide processing, VHS-DVD transfer

• Managed corporate deadlines for Inova Mount Vernon Hospital, Fairfax County Government Center, Bluemercury, U.S. DC Courts The City of Alexandria, Mount Vernon Estate, Campagna Center, Kimpton Hotel, Aldersgate United Methodist Church, Bishop O’Connell High School, Alexandria Aces Baseball Team, Veterans Administration, Paul Spring Retirement Home and Bishop Ireton HS Federal Deposit Insurance Corporation, Account Manager - 1978 - 1989 550 17th St. NW, Washington, D.C., 20429

• Supervised outside accounting contractors such as staff of Booz Allen

• Obtained bank examination reports to be reviewed by the House and Senate Banking Committee

• Handled all travel and hotel accommodations for a staff of 28 federal employees travelling to East coast Savings & Loans scheduled for mergers or take-overs Education

• University of Pittsburgh – Bachelor Degree in Political Science - 1978 Skills

• Expert skills in interpersonal communication and problem solving

• Proficient in Microsoft Word and Outlook

• Skilled in customer relations management systems, to include Salesforce

• Experience in managing and organizing staff

Volunteer Organizations

• Share Our Strength

• No Kid Hungry

• Good Shepherd Housing

• Bishop O’Connell High School Fund Raising Committee References Available Upon Request

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