Marketing Manager

Michael Jerome “MJ” Nelson

**********@*****.*** 858-***-****

Accomplished sales and marketing leader possessing motivational skills to empower teams to reach strategically created goals, training and onboarding new employees, and developing action plans to bring about the best results for the company, team and individual.

Creative Electron Feb. 2022 – Aug. 2022

Director of Sales and Marketing

Led sales and marketing departments in the highly technical field of X-ray inspection software and equipment.

Drove $6 million in sales while leading a team of 17, outpacing the previous year by 12%

Rebranded the company’s digital marketing footprint to capture the necessity of X-ray inspection

Tripled opportunities through implementation of digital, email, social and account-based marketing strategies via SEO, Google Ads, PPC, HubSpot, Mailchimp, Facebook, LinkedIn, Twitter, Instagram and TikTok

Created, communicated and managed each product line roadmap, budget, branding, omni channel strategy and sales/marketing strategies over a multi-year campaign

Envista Jan. 2020 – Feb. 2022

KaVo Kerr Marketing Manager

Grew the $100 million Infection Prevention medical and dental business unit by over 10% during a pandemic while the lead selling products were out of stock and the company encountered global supply chain issues.

Responsible for leading multiple successful go-to-market plans for new product launches

Executed channel marketing growth strategies with over 25 dealers, E-commerce and other internal business units

Trained sales team on all product lines, rebrandings, and updated collateral to execute in the field

Cross-functionally developed marketing campaigns, working with R&D, Operations, Legal, Regulatory, Sales, Customer Experience, Digital, Finance, Product Management and Media Agency Partners

KaVo Kerr Associate Marketing Manager

Managed and marketed a $100 million business that recognized an annual growth rate of 9%.

Created marketing collateral through submission of creative briefs and creation of copywriting

Enabled business to out-perform the market across the top five product categories

Gallo Wine Company June 2016 – Jan. 2020

District Manager

Led a sales team of 12 to a 150% increase year over year with new clients and new bi-monthly product launches.

Solidified retailer relationships by developing the territory management skills of direct reports

Introduced quarterly sales campaigns and training to ensure key product knowledge transference

Training Manager

Ignited the sales abilities of new employees, uniquely mentoring individuals to be successful in their territories

Reinvigorated sales orientation through interactive and engaging skill development. As a result, sales representatives were better equipped with brand knowledge and customer relationships

Communicated areas of growth opportunities to senior management, driving increased sales for entire distributor

Sales Representative

Managed a territory of 22 accounts in Southern California, built relationships with business partners and customers, developed personal sales goals that were in excess of company goals, and innovated new ways to display products.

Number one in sales for the distributor for nine out of the 11 months in the position

Grew business by an average of 40% increase each month over prior year’s reporting

Chapman University Aug. 2012 - May 2016

Graduated with a B.S. in Business Management with a minor in Public Relations

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