Director of Events and Sales Manager
Resume:
KALEY McILRATH
Sales and Marketing Professional
**********@*****.***
San Diego, CA
STRENGTHS
Sales and Marketing
Tenant/Client Relationships
Event Planning and Management
Venue Launch and Operations
Networking and Brand Building
Contract Negotiations
EDUCATION
Florida State University
BS in Multinational Business
BA in Marketing
TECHNICAL SKILLS
TripleSeat
Stripe
AIISeated
OpenTable
Aloha/Toast
Eventective
Canva
Microsoft Office Suites
SharePoint
Goal-driven leader with experience managing luxury restaurants and conferencing centers in the San Diego, CA area. Passionate about event sales and operations with a proven track record of hitting and exceeding goals. Experience with new venue openings, hiring and training, building and executing effective marketing campaigns, event planning/management and maintaining client relationships. EXPERIENCE
REGIONAL SALES DIRECTOR - Southern California
Alexandria Events - The Collective, a management partnership between Alexandria Real Estate Equities & Invited Club
San Diego, CA - (March 2022 - October 2022)
• Created an innovative private event and conferencing corporation in unison with integrating 5 multidimensional syndicates
• Oversaw 3 locations totaling an expected $7M in revenue
• Focused extensively on building, maintaining, and restoring culture and trust between 3 separate operator crews following the acquisition of lnvited's managed contract as partners
• Established 3 cohesive TripleSeat platforms and developed training manuals and standard operating procedures for our Sales Team to utilize day-to-day
• Generated monthly/quarterly sales forecasts and projections and marketing plans to support needed efforts to hit targets
• Hosted weekly Sales Team calls and hosted monthly wrap up event team presentations
• Ensured growth of the Region through profit management, sales building, and implementing marketing plans
• Produced logistics for 15 conferencing centers and 20 social event spaces
• Hired and managed team of 4 salaried leaders, who in turn managed over 40 employees
• Signed two additional locations at the 6 month mark due to the rapid success developed within the region
SENIOR EVENT SALES MANAGER
Lou & Mickey's Steakhouse
San Diego, CA - (August 2021 - March 2022)
• Engineered new event planning and operations program and procedures after COVID- 19 pandemic to encompass event execution and excellence while maintaining increased safety and security measures in place for guests
• Increased sales by $50k, monthly, from previous sales records, pre-pandemic
• Improved brand awareness on National Level through channeled marketing and local partnerships with the Convention Center, Visitor's Bureau, and professional networks
• Produced weekly and monthly forecasting sales reports
• Trained 5 managers, 2 event coordinators, 4 chefs and 30 event crew personal of new event execution protocols post pandemic
• Maintained employee and guest satisfaction with efficient communication INTERESTS
Yoga
Surfing
Running
REFERENCES
Available upon request
CORPORATE EVENT SALES MANAGER
Hakkasan Group
Searsucker Gaslamp & Searsucker Del Mar
San Diego, CA - (March 2017 - March 2020)
• Increased sales revenue in Del Mar by $500k or 85% in 2018
• Applied relocation tactics from existing Hakkasan locations and outside event connections
• Created social event weddings and Bar Mitzvahs through exceptional service, outreach, and referrals
• Curated North County outreach program
• Worked closely with management for crew scheduling, menu development, and execution
• Generated a definitive sales and marketing plan to achieve departmental revenue goals
• Responsible for selling all private functions, including meeting with the clients to determine needs, meeting those needs, and exceeding their expectations through detailed communication
• Provided accurate forecasting of private event sales to properly execute business plan
• Worked with the Executive Chef and Service Director to establish profitable and competitive private event menus that meet clients' needs EVENT SALES MANAGER
Searsucker Gaslamp
San Diego, CA (July 2013 - March 2017)
• Increased annual sales from $500k to $1.3M in 2013 and to $1.7M from 2014 and beyond
• Developed group menus, revenue forecast reports, and implemented policies and procedures for each restaurant
• Customized TripleSeat platform for efficient communication and contract creation
• Focused on outreach, maintaining relations with repeat customers, and gaining referrals
• Assisted managers with daily activities, created seasonal menus with Chefs, and communicated all event needs
• Oversaw training programs that focused on employee knowledge with service, wine, spirits, and food
OFFICE MANAGER
Searsucker Gaslamp
San Diego, CA - (March 2011 - July 2013)
• Maintained payroll for 110 employees, hired crew, and directed new hire on-boarding
• Assisted sales manager in coordinating events while being the main point of contact at execution
• Accounts and receivables, profit and loss statement maintenance and development
• Detailed record-keeping of essential employee paperwork for files
• Carried out all the functions as per legal guidelines, state regulations, and obtained all licenses that were required for the onsite and offsite events
• Operations- worked with GM to oversee all day-to-day F&B Operations, scheduling, guest interactions, and staff training
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