Raja Vicharapu Email : adx9y5@r.postjobfree.com

Digital Marketing Consultant Mobile: +91-949*******

Professional summary:

Having around 7+ years of experience as Digital Marketing Executive with diverse roles distinguished by commended performance and proven results.

Command over tools Search Console, Analytics, Ads Editor, Keyword Planner, Ahrefs, SEMrush, Monitor backlinks and Buzzsumo

Digital Marketing Work Experience:

Currently associated with iZeal, Inc. as a Digital Marketing Analyst (April 2022 to Present)

Worked as a Digital Marketing Executive at Samskriti Business Solutions Pvt Ltd. (Feb 2019 – Jan 2022)

Worked as a Digital Marketing Executive at G2Evolution Pvt Ltd, Bangalore (April 2016 - Jan 2019). Roles & Responsibilities:

Paid Ads:

Experience in Search, Display, Discovery and Video campaigns

Creating campaigns from the scratch which includes budget allocation, bid strategy selection, keyword selection, audience selection etc. and deploy them

Analyzing the performance of the deployed campaigns and making necessary changes to increase their performance

Creating campaigns and selecting the right bid strategy

Creating ad groups and allocating bid value

Adding extensions to the ad copies to increase the CTR

Performing keyword research & pulling out the right keywords based on the CPC, Search Volume and Competition

Assigning proper match types to the keywords

Creating quality and compelling ad copies

Checking the performance of all campaigns and making suitable changes to reduce the CPC

Monitoring the success of PPC Campaigns through media analytics, KPIs, and dashboards.

Checking the performance of the campaigns comparing with last (month, week, day, etc.) respective numbers.

Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

Reporting of campaigns by doing in depth analysis on performance of Account, Campaigns, Ad Groups, keywords & landing pages etc.

Formulating digital strategy for delivering best ROI for campaigns on various result oriented matrices of cost per click.

Reporting of campaigns performance on day, weekly & monthly basis by comparing with previous month data.

Optimize the non-performing keywords i.e., high CPL ones, cost consuming keywords with zero leads.

Managing the development and optimization of landing pages for PPC and SEO.

Used Google Analytics for goal set-up, funnels, report generation, website study, visitor analysis, and social media tracking.

Actively make recommendations and formulate testing structure for keywords, ad copies, landing pages and position to optimize campaigns to achieve designated performance objectives

Social:

Paid

Experience in running campaigns majorly on Facebook & Instagram and knowledge on running campaigns on Twitter and LinkedIn

Creating campaigns from the scratch which includes budget allocation, bid strategy selection, keyword selection, audience selection etc. and deploy them

Analyzing the campaigns performance and making the suitable changes for a better performance Organic

Posting engaging content on existing SM platforms

Creating the SM profiles and pages.

Increases the post reach by posting the engaging content and sharing them on relevant groups

Posting videos on YouTube by optimizing them properly SEO:

Writing Meta Tags for Home Pages of all the languages of the Site.

Writing Meta tags for all the Category & Subcategory pages of all the languages of the site.

Performing keyword research & hashtag research for the YouTube videos

Writing meta titles and meta description for the YouTube videos

Uploading the videos by doing proper SEO and analyzing their performance

Creating playlists for similar topic videos

Off-page promotions like Social Bookmarking, Directory Submission, Pdf Submission, Forums, etc.

Checking the Search Console to analyze the backlinks and performance insights of the website.

Checking Search Console for any issues and providing suggestions to rectify them.

Checking Google analytics for the daily generated traffic and sending the report to the manager.

Knowledge in creating custom reports, custom dashboards, segments, and events.

Worked on other sites such as Samskriti Business Solutions, Surya Cem, Dr Niraj Vora, Rela Hospital, etc.

Doing Competitor research to identify true competitors in our niche.

Providing SEO training to individual states and making them understand the importance of SEO

Check Webmasters and rectify any issues

Check analytics and analyze the reports

Generate backlinks from different sources

Maintain all the Social Media channels

Search for the Video topics and create videos

Prepare Blog & Social Media calendar

Publish the blogs by optimizing with keywords and other on-page parameters

Prepare the topics for Infographic and send it to the designer

Create PPT for the written blogs and promote them

Doing Off-page SEO such as Local listing, Forum posting, Directory submission, Social Bookmarking, etc.

Promote the content through different Social Media channels

Sending Emails using Mailchimp

Running Giveaways, Quiz on SM channels to increase brand awareness Email Marketing:

Creating an email by choosing a template

Adding links to the created email

Creating Audience List and segmenting them properly based on their behavior

Schedule/Send the emails to the chosen list of audience

Generating reports and analyzing the performance of the emails sent Local Listing:

Working knowledge on Yelp, Google My Business

Optimizing the business pages by updating all the required information

Maintaining and posting important updates on business pages Other:

Checking Google Analytics to know about the site performance.

Knowledge in creating goals, custom reports, integrating analytics with other SW etc.

Checking webmasters for any issues with the site

Working knowledge on GTM, Facebook Pixel, Google Ads Tag, Google Analytics Tag etc.

Working knowledge on cPanel (Creating Pages, Categories and optimize them for SEO)

Working knowledge on WordPress CMS (Creating Pages, Categories and optimize them for SEO) Other Areas of Knowledge:

Email Marketing

YouTube SEO

Social Media Marketing

Google Business Listing

Yelp Listing

Google Tag Manager

Certifications:

PPC Automation from SEMrush Academy

Google Analytics for Beginners

Google Analytics for Power Users

Google Ad Fundamentals

Google Ads Search

Tools Used:

SEMrush

Similar Web

Google (Search Console, Analytics, Ads Editor, Keyword Planner)

Mailchimp

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