Spring Lee

PLEASE SEE FULL RESUME + WORK SAMPLES ON LINKEDIN: https://www.linkedin.com/in/spring-lee/

General portfolio and writing samples available here: tinyurl.com/yc6kzrav

I have a B.A. in Psychology and English, along with a background in journalism and creative writing. Fun fact: My writing and journalism experience I honed after school was with Sue Bohle, head of the Bohle Company for PR, who were the first company to represent Epson.

SKILLS:

• Strong budget and P&L focus

• Strong problem solving/analysis skills

• Strong communication and leadership skills

• Strong customer/market focus

• Ability to think strategically

NEXTGEN HEALTHCARE Irvine, CA Oct 2018

Brand + Creative / Copywriter

o Took on web-based revision of overall company strategy for sales products on enterprise-level software and app services for EHR (electronic health records).

o Worked with SMEs (subject matter experts) to craft healthcare industry web articles, distilling complex information into beneficial information.

NHN GLOBAL / FASHIONGO Downtown, CA Oct 2017 – Mar 2018

Digital Marketing / Copywriter

o Created comprehensive branding initiative to seed a supportive community hub for NHN Global clients. Initiated market research, client interviews, investigative editorial writing pieces.

o Built website from the ground up on wordpress.org. Site designed for aesthetic, function, seamless integration with social media, as well as function as a press + news archive for the brand.

o Developed content calendar articles on trending and evergreen news to create a collective resource for the online community.

o Developed and wrote up talking points for the CEO on future thought leadership speeches.

JAPAN HOUSE Hollywood, CA Aug 2019

Social Media / Copywriter

o Helped cover social media (Twitter + Facebook) for Japan House gala event featuring Mayor Garcetti, George Takei, Josh Groban, et al, as part of an initiative by Japan’s Ministry of Foreign Affairs.

BANKCARD SERVICES Torrance, CA Oct 2015 – Apr 2016

Digital Marketing / Copywriter

o Spearheaded website rehaul effort for improved content, branding, design, SEO & content marketing. Worked with designers to create new website content under collaboration with relevant stakeholders. 180% increase in average session duration and 35% decrease in bounce rate after one month.

o Created & proofed all copy including taglines, media scripts, website, blog, trifolders, internal and external guides & presentations, print items, infographics.

o Created newsletters & other digital marketing collateral copy with above industry average open rate (27.2%).

o Designed new app concept for product and service, from complete sitemap using wireframes, advance website copy, dashboard design, features, and delivery mechanics with team.

o Optimized Google Analytics & AdWords accounts, interpreting data for improved company performance by strategizing best practices for user experience design.

BIG INVESTMENT GROUP (BIG) FUTURES Honolulu, HI February 2012 – Jul 2015

Copywriter / Consultant

o Worked with partners to create ground-up mission statement and company marketing strategy.

o Created design brief and worked with designers on all aspects of company image.

o Wrote marketing and website copy.

INDIECADE FESTIVAL Culver City, CA Sept 2011 – Jun 2014

Communications Manager

o Responsible for social media strategy and upkeep. Increased Tumblr followers 30,000 by month two. Reached over a million impressions (expected: 100,000) with Thunderclap social media campaign.

o Live-tweeted and live-blogged events such as the Red Carpet Awards, E3, flagship & NY festivals.

o Created messaging for the festival that has appeared as focal points of articles written by the LA Times, NPR, and New York Times.

o Worked with various stakeholders to strategize and write creative copy for monthly newsletters, print & digital, social promotions.

o Supervised and project managed the media team of 6 that produces IndieCade’s trailers, photos, and promotional videos leading to integrated social media campaign.

o Acted as liaison with Museum of Contemporary Art to publicize the museum and its launch of MOCAtv via social media channels.

BOHLE COMPANY Santa Monica, CA March 2012 – Sept 2012

Account Coordinator

o Coordinated IndieCade's Red Carpet Awards media campaign by writing press releases, compiling media lists, and presenting pitches to media.

o Ran media registration for PAX East (Penny Arcade Expo East).

o Wrote market & company research and suggested strategy that led to client retention.

o Was mentored on press release writing by Bohle Company CEO, who helmed the first company to represent Epson.

DRESS FOR SUCCESS Hollywood, CA June 2010 – January 2014

Fundraiser, Volunteer

o Secured in-kind sponsors such as LAMB and Marc Jacobs for the charity’s biggest annual fundraiser, Shop For Success, by writing pitch letters, handling email correspondence, and speaking with points of contact.

o Orchestrated brand new eco fashion showcase & served underprivileged women as a career coach.

o Worked with creative director on marketing material design and wrote e-promotional marketing copy.

EDUCATION:

WILLIAMS COLLEGE Williamstown, MA September 2005 – June 2009

Bachelors of Arts, English & Psychology

ACTIVITIES:

Staff Writer, The Williams Record Newspaper 2006-2009

Hotline Volunteer, RASAN (Rape and Sexual Assault Network) 2007-2008

INTERESTS:

Writing short stories, DIY beauty + skincare, YA fantasy, cooking, video games.

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