Marketing Manager Full Time

Rowan Beckford

Strategic Marketing Manager

* ******* ***, ******* ****, Jamaica

876-***-**** · adx9nr@r.postjobfree.com

Nationality

Jamaican

Skills

Ability to Work in a Team

Communication Skills

Decision Making

Creativity

Problem Solving

Teamwork

Marketing

Marketing Strategy

Business Strategy

Leadership

Hobbies

Gardening, Exercising and

Reading

Profile

Executive Summary

Past sales and marketing manager with several global companies with a track record of increasing sales and effectively marketing new and existing products. As a business consultant, she pioneered the change for Supreme Chemicals from a sole manufacturer to distribution.

A trainer, business coach in sales, merchandising, and business management she has trained several persons in corporate companies. She is the author of the first book written in the Caribbean on Merchandising “The Functions of The Merchandiser”

She is trained and experienced in marketing, sales, distribution, and business management. Her motto ”No challenge is too great to conquer”. Employment History

CEO, R and P Marketers, Kingston

February 2014 — Present

Chief Executive Officer and Director of Sales & Marketing

* Assist with Planning and Executing Sales & Marketing Activities

* Assist with Budgets & target market.

* Liaison with corporate clients and target that specific market

*Planning & Strategy implementation for Sales and Marketing.

* Adding new and profitable services to the company.

* Oversee every aspect of the business.

Sales and Marketing Manager, VAP Limited, St Catherine July 2012 — July 2014

· Responsible for a sales staff of 15 persons

· Write budgets for the sales and Marketing Dept.

· Set targets and ensure

· Target New Business

· Manage the distribution network

· Designing and implementing product launch strategy. Sales and Marketing Manager, JAMAICA CITRUS LIIMITED, St. Catharine

May 2010 — March 2012

· Implement plans that will change from a sales to a marketing orientated company.

· Create a Marketing Division

· Manage all sales supervisors, sales representatives, and distributors.

· Construct a 5 year Sales & Marketing Plan for the Company

· Design and implement all budgets for the Sales & Marketing Dept.

· Design all product promotions, advertising.

· Liaison with all stakeholders such as advertising agencies, graphic artists

· Re-branding of Products

· Re-launching of Products

· Ensure that targets are met.

.Achievements

Sales grew by 400% in 24 months as I successfully created a marketing division, launch new products, increase distribution island-wide and target the Caribbean and U.S.market to sell our orange concentrate.

Sales and Marketing Manager, JAMAICA DIARY FARMERS FEDERATION, St Catherine

October 2009 — April 2010

· Responsible for the Sales and Marketing of milk Island-wide

· Sales and Marketing Budgets

· Preparing Sales & Marketing Plan

· Organizing the Sales team by region.

· Training Sale Representative and assist them

· Creating a new market for Fresh Milk Sale

· Preparing the company Sales & Marketing Budgets. Achievements

Was able to grow the fresh milk sales by over 50% in twenty four (24(months.) by increasing customer base and expanding the market. Sales & Marketing Consultant, SUPREME CHEMICALS, Kingston April 2005 — November 2007

· Construct a Business Plan for 5 years

· Research the Pharmaceutical o.t.c drugs)and toiletries .industry

· Increase product range to include a line of dish-washing liquids and lotions.

· Recruiting and training sales staff.

· Finding new markets such as supermarkets, wholesalers.

· Creating sales budgets.

Achievements

• The company sales team was launched successfully and the business was restructured to facilitate the transition to distribution. Sales increase exponentially.

Merchandising & Sales Promotions Supervisor, T. GEDDES GRANT LTD, St. Catharine

October 2001 — July 2005

* Responsible for a staff of 150 persons both part and full time.

* Plan and execute all activities for the merchandising and promotions Department.

* Liaison with supermarket managers and other stakeholders regarding schedules, promotion, and merchandising activities.

*Manage all supermarket specials & special promotions island-wide.

* All budgets and expenses for the department.

* Recruiting personnel for both divisions.

* Responsible for all sales promotions and merchandising activities island-wide. Achievements

Was able to motivate staff members to perform well, as a result, we had one of the best merchandising and promotional teams in the trade. In the 1991 Woman Trade Fair, where distributors showcase their products T. Geddes Grant won four awards including “Bess Both Presentation” from companies such as Grace Kennedy. This was the first time one company receive all the awards in the exposition 10 years.

Sales Representative, GRACE KENNEDY & COMPANY LTD., Kingston April 1995 — June 2000

*Sell JF Mills to supermarkets in Kingston & St. Catherine

*Introduce new products to customers.

* Arrange special promotions for the brand.

* Collections for the products sold.

*Reconciliations of accounts,

Grace Kennedy & Company Ltd.- Brand Officer

* Responsible for the marketing UNILEVER brand.

*Writing marketing plans based on information from UNILEVER international.

* Conducting bi-monthly surveys for UNILEVER.

*Liaison with stakeholders such as clients, advertisers, graphic artists.

*Responsibilities include introducing new and existing products to customers.

* Sampling of products.

*Selling the products to customers.

*Book orders for the company via telephone.

*Assist customers with face-to-face orders.

*Take orders from sales representatives via telephone.

*Responsible for food, cosmetics, and paper division.

* Liaison with customers regarding stock etc.

*Re-brand of Breeze Detergent.

Achievements

Successfully re-brand Breese Detergent and was successful in the re-branding process

Education

BSC In Management Studies, Northern Caribbean University, Kingston August 2014 — June 2017

ASC In Business Studies, University of Technology, Kingston August 2012 — July 2014

DIP. In Marketing, University of Technology, Kingston August 2010 — June 2012

Certificate In Business Studies, University of the West Indies, Mona, Kingston

August 2008 — June 2010

Certificate In Small Business Management, University of the West Indies, Mona, Kingston

August 2007 — June 2008

High School Diploma, Covenant Of Mercy Academy (Alpha), Kingston August 1975 — June 1980

King Western Primary, St Andrew

August 1970 — June 1975

Courses

Digital Marketing, Google

January 2021 — July 2021

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